Fast, focused, fierce: Facebook results – GUARANTEED
Learn the latest, must-know tactics and easy-to-implement strategies that will save you time, get you out of overwhelm, and give you the tools and resources you need to thrive on Facebook, the world’s largest social network and most valuable marketing database.
This renegade program – the “A-Ha!” Facebook Business Accelerator – is all online, no travel required! Watch whenever it’s convenient, as many times as you want. Dive into these six powerful video modules:
MODULE ONE: INTEGRATION
Leverage, Automate, Integrate
Facebook users want to share the great things you have to offer with their own connections.
• Top 5 Facebook integrations into your website
• 6 integrations of other platforms with Facebook
• 5 powerful 3rd party applications to enable easy Facebook connections, likes and shares
• What you (or your web developer) needs to make it work
MODULE TWO: CONTENT
Get Seen in News Feeds!
How Facebook treats content – and how to fine-tune your own content for the greatest organic visibility possible.
• 3 big ideas driving Facebook content strategy
• 3 types of content strategy planning
• Top 5 types of FB content – optimized!
• The power of comments and shares
• The best 3 types of FB promotional content
MODULE THREE: PROMOTIONS
We Have a Winner!
Facebook has strict rules about promotions, sweepstakes, and contests. This module will help you do them right, and do them successfully.
• Promotional guidelines: What you need to know
• 5 keys to successful promotions
• 6 primary goals of promos, and a side benefit for all
• 4 types of promotions to run
• App companies that make Facebook promotions as “plug ‘n play” as possible
MODULE FOUR: APPLICATIONS
Make Facebook even more suited to your business goals by installing a few “extras.”
• 3 levels of Facebook applications (“apps!”)
• Facebook’s evolving take on applications
• 5 prime app categories, with recommendations
• Deeper in the app world – 5 trends that affect the way apps may develop on Facebook
MODULE FIVE: ADVERTISING
The FB Goldmine
Because Facebook offers so many ways for you to advertise on their platform, and so little guidance on how best to do it.
• Samples and how-tos for targeting options
• 4 primary goals for your advertisements
• Facebook Ads, Social Ads, Promoted Page, Sponsored Stories – what’s the difference?
• 6 best practice areas for ads
• How to advertise to your email list through Facebook
• What kind of performance can you expect?
MODULE SIX: ANALYTICS
Reach? Virality? Engagement? You’ll get to the heart of each of these ideas, and learn how your Page’s performance stacks up.
• 3 challenges with Facebook Insights
• The solution to useful metrics evaluation
• Using the four main (pretty) sections of Insights
• Going deeper – lessons inside the export files
• What do you do with all this information?
• Note: Facebook is upgrading Insights starting in July 2013. When the upgrade is complete, we’ll upgrade this module with new information for you!
Special Bonuses, Too!
In addition to the 6-session interactive video course, you also get access to:
• Resource Guides – each Module comes with a related PDF guide to easily find and access the tools and resources referenced in the Modules
• The Timeline Tell-All – bonus video covering the basics of Facebook Page content types, customization opportunities, and more
• Transcripts for each of the sessions, to follow along, highlight, add notes, and learn by reading, too!
~Steve Boucher, Director of Marketing and Communications, Southern New Hampshire University
~Beth San Soucie, Big Cat Coffees and Perk at Work
Take Control of Your Facebook Destiny
That’s what we’re REALLY talking about here. It’s one thing to dive in and play – it’s a necessary thing, in fact – and it’s another thing entirely to start mastering the tools and opportunities that Facebook puts in your hands.
Take advantage of this unique opportunity to go through the course and learn about these Facebook topics.
The most successful businesses on Facebook are using the tools, strategies, and opportunities covered in this course. It’s time for you to join their ranks.
Your Allies in Possibility at Epiphanies, Inc.