VTNHMG Conference, Social MediaWe had a hey-ho-dilly of a time at the 26th Annual Conference put on by the Vermont/New Hampshire Marketing Group last week! Thanks so much to board member Lisa Landry of Savvy Workshop for recommending us as speakers for this high-powered event, and to Shari LaPierre and Sari White of the #VTNHMG (as it’s known in hashtag parlance) for saying “Yes!” and welcoming us as part of their impressive speaker lineup.

More than 150 professionals participated in the 3-day “Marketing Marathon” event, and we provided the pre-conference workshop and one of the breakout sessions.

Of course, we can’t go anywhere without sharing with YOU, too, faithful blog reader! So here, for all the attendees as well as Epiphanies, Inc. fans, are our two presentations, the conference wrap-up video, and the Storify of the scene. You’d only get more by actually being there!

If you can’t see any of the embeds below, here’s the old school links for you:

You x 100: Amplify Your Marketing and Leverage Your Content With Social Media

Relationship Marketing on Fire! Igniting Sales, Loyalty, and Customer Service in the Social Realm

#VTNHMG Conference Video

#VTNHMG Conference on Storify 

 

 

 

 

We just had to share this brilliant social media campaign with you – and it’s one YOU can do, too! The team at ChartSpan, an innovative startup that’s making an app for families to manage their healthcare records securely on their smartphones, decided to do something special for moms on Mother’s Day.

For the weekend leading into Mother’s Day, Ryan O’Hara – ChartSpan’s CMO and member of the ‘A-Ha!’ Tribe – and his team offered to write custom songs on the fly for any mother out there. All you had to do was tweet the mom’s Twitter handle to ChartSpan, and BAM! Custom song and YouTube video within hours. Our son Joe asked them to make one for Lani, and it turned into a rave:

(Can’t see the video above? Click here to watch it on YouTube!)

They ended up making 21 custom songs and videos in three days. The campaign got great visibility for them – exposure to as many as 1.75 million Twitter accounts, more than 500 video views, and a bunch of new website traffic. The full 21-song playlist has 73 views in its own right, and the number grows every day. They also nabbed the attention, respect, and gratitude of some key influencers who now have ChartSpan squarely on their radar. We’ve already joined the waiting list to be notified when the app is available to the public, and hope you will too!

Now, what about YOU? Maybe you’re not the musical type, but could you use an app to create customized and easily-shareable visual messages? How about recording 6-second messages on Vine?

Here’s the thing: To do something memorable and impactful like ChartSpan did, all you have to do is:

1) Pick a theme

2) Pick a tool

3) Use all your channels to get the word out, and

4) PLAY!

The tools are out there, and you have the power to bend them to your will. Memorial Day and Father’s Day are coming up…what will you do with these opportunities?

I'm going to the Live in Love Retreat - Join me!Two weeks from today I’ll be on an island on Lake Winnipesaukee with some really amazing people at the first-ever Live in Love Retreat. Some of these fabulous souls will have driven from Massachusetts, Maine, and Connecticut, and most of them will have trekked from different nooks and crannies around the Granite State.

Our time together will be filled with discovery and possibility, music and magic, laughter…and probably a few tears, too. Hey, tears happen when we unplug from our own hustle and bustle, allow ourselves to be open and [GASP!] vulnerable, and get connected – with our dreams, with our inner whispers, with our fellow weekend adventurers, and most of all, with our HEARTS.

I’m incredibly grateful to be leading two brand-new Breakout Sessions during this one-of-a-kind retreat. Here’s the first one:

The Power and Possibility of Living From the Heart

The heart is an amazing and vital muscle. It beats rhythmically, steadily, miraculously, from about 20 days after conception until the moment we take our last breath.

It’s also one of the most awesome untapped resources of our personal journeys, capable of might and miracles beyond our wildest imaginings.

My goals with this workshop are threefold:

During our time together, we’ll do exercises to open our hearts in new, safe, and enlightening ways, and really anchor its strengths and importance in our lives. I’ll share both scientific research and intuitive insights about how the heart can be our emotional, spiritual, and physical home base; how we can rely on it as our go-to consultant and connector; and how it can guide us and lead us to enjoy more passionate, powerful, intention-fueled, love-filled lives.

We spend so much time in our brains, drowning in our stress hormones, and taking cues from the wrong places and things and sources.

This workshop will be an homage to the heart chakra, and a chance to activate our superpowers, once and for all.

Becoming aware of the power of the heart as the ultimate ally to our most gorgeous and wondrous possibilities is a huge game changer. It’s also at the root of the very possible and pragmatic goal and opportunity to LIVE IN LOVE.

What’s the other workshop I’ll be leading, you ask?

Well, you can check out the title on the Live in Love Retreat Itinerary Page

And you’ll be able to read about it in my next blog post.

Of course, it would be wayyyyyyyyyy better for all of us if you’d come join the adventure and experience it in person, don’t you think? ;)

This is a teaser for the Retreat, with me and my co-creators in this journey: Christina Alexa, Kelly Lang, Kate Lemay, and Angela Sites-Georgiev. (Can’t see the video below? Watch it on YouTube!)

 

VacationLani and I are taking a much needed vacation, off with the kids to Martha’s Vineyard for a week.

When’s the last time YOU took a vacation? If you’re an entrepreneur or the head of of your own business, there’s a good chance you may not even remember. Our winter in New Hampshire seemed like it went on forever, and it’s taken us a few days to shake off and shake up our dulled senses and blunted gusto.

Ever notice that yourself? That even when you step away for a time, to get some fresh perspective on your life or business, that it takes a little while to get past the superficial stuff and get down to the real, meaningful matters…

Rediscover Yourself

We’re rediscovering ourselves here. If you can’t take a vacation right now to rediscover your own passions and desires, then we encourage you to take 10 minutes out of your day to answer this question:

Who are you when you’re on vacation?

If the answer is very far removed from what your life looks like right now, then it might be time for a change. Even a small one.

What will it be?

True Grit: A poem for battle-scarred biz owners, unsinkable entrepreneurs, and gritty spirits

Pulling, scratching, clawing my way

Back to the memories that worked

Ditching the gunk that didn’t

 

I am smarter than I let on

Even to myself

Especially to myself

 

Hardly hopeless, far from helpless

I sing, I feel, I know…

I let go…and move on.

 

New beginnings – that’s all that exist

Ahhh…but the twist!

Too hard to resist.

The old is what clings

It feels real, but it’s not.

 

I forgot.

 

Time to remember again

Grab a pen.

Let go…find flow…

And move on.

 

There are signs

There are tools

Sometimes there are rules

But only the fools play by them.

 

DEFY THEM.

 

Set up the scene.

Wipe the slate clean.

Let the past go…

And move on!

 

###

Facebook News Feed, With Allen VoivodFrustrated with Facebook? You’re not alone. More and more Facebook Page Managers have been venting to us recently. The conversations usually start like this:

“What is Facebook doing to the News Feed? My reach just dropped through the floor!”

Or…

“Are they just trying to get us to spend more money and advertise?”

Or…

“I used to get great engagement, and now I post and only get a few likes, when I used to get so much more!”

Paraphrased and combined, these are the main themes we’ve heard over the past six months. It’s happening with Pages of all sizes – from a few hundred Likers to 200,000 Likers and more.

Why, Facebook, Why?

If you’ve been wondering what’s been going on, look no further. We’ve got the answers in this video, broken down into three key storylines, as well as what you need to do to get your Page’s engagement and reach back on track.

YouTube Preview Image

Bonus Reading

Want to get the scoop straight from the horse’s mouth? Check out these posts from Facebook’s Newsroom and Business Blog:

News Feed FYI: What Happens When You See More Updates From Friends

Finding Popular Conversations on Facebook

News Feed FYI: A Window Into News Feed

News Feed FYI: Showing More High Quality Content

 

 (Here’s the official press release for the launch of the ‘A-Ha!’ Tribe and the release of a limited number of Lifetime Memberships for passionate professionals like you! Thanks to the folks at Online PR Media, who have again exceeded all expectations in getting this release picked up by 40+ news outlets, including the Boston Globe, and indexed more than 400 times in Google, all in the first 24 hours of its release!) 

Join the 'A-Ha!' TribeEpiphanies, Inc. announced the public opening of the ‘A-Ha!’ Tribe (#AhaTribe), a thriving growth, success, and mastermind community for forward-thinking professionals. A limited number of Lifetime Memberships are available for entrepreneurs, artists, corporate renegades, business owners, marketing mavens, and mission-driven leaders at http://AhaTribe.com.

“Having a focused, trusted mastermind group to help you navigate today’s business landscape – which can be incredibly confusing and overwhelming – is a true game-changer,” says Lani Voivod, Chief Chick and Ally in Possibility at Epiphanies, Inc. “In the #AhaTribe community, members learn and discover new and proven tactics for expanding their reach, playing bigger, and boosting their profits and possibilities, once and for all.”

Every month throughout 2014 and beyond, a different social media or marketing platform, tactic, or strategy drives the #AhaTribe vision and agenda: Down ‘n Dirty Marketing Planning; Facebook; LinkedIn; Twitter; YouTube; Blogging; Google+; Instagram; Content Marketing; Pinterest; Podcasting; and the ‘Best of 2014.’

#AhaTribe members get access to:

1. An ever-evolving library of video tutorials

2. A private Facebook community to network, share wins, and swap resources

3. Monthly customized training webinars on the top communication platforms

4. Exclusive interviews featuring inspiring industry experts and trailblazers

“We’re thrilled to help so many incredible dynamos, dreamers, and doers – the professionals who show up everyday and make miracles happen,” says Allen Voivod, President of Epiphanies, Inc. “Our goal with the #AhaTribe is to be the tide that lifts all boats. That’s what it’s all about.”

Lifetime Members get access to biz-boosting bonuses, too, including discounts and early access to new products, services, workshops, events, and 1-on-1 consulting calls and strategy sessions, plus special offers on other Partner and Member products and services.

The #AhaTribe already features a nationwide membership and lively private Facebook Group. To become part of the #AhaTribe and secure one of the limited number of Lifetime Memberships, join today at http://AhaTribe.com.

About Epiphanies, Inc.

Hailed as “visionary” and “two of the most creative thinkers in the industry” by the NH Division of Economic Development, Lani and Allen Voivod share powerful social media and marketing strategies through speaking, events, workshops, and their online channels. Their company, Epiphanies, Inc., engages leaders, inspires entrepreneurs, and helps redefine what’s possible for bold brands, innovative businesses, and mission-driven organizations. Connect with them at http://www.EpiphaniesInc.com, and their award-winning “A-Ha!” Summit conference at http://www.AhaSummit.com.

Sign up for the Affiliate Program for the A-Ha Social Business SummitDo you like to share great resources with your colleagues, business networks, and social media connections? Are you a maven in your industry, a creative marketing whiz, or a respected leader in your field or community?

(Or maybe you’re simply a person who appreciates a bit of extra spending money?)

Whatever the case may be…

Why not take advantage of the Affiliate Program for the “A-Ha!” Social Business Summit?!

In case you haven’t checked it out yet, here’s the deal in a nutshell:

For every Digital Pass sale you refer to the online version of the 2013 “A-Ha!” Social Business Summit, you get a whopping 50% of the price of the ticket, no strings attached.

During the early bird pricing phase through 10/31/13, the Digital Pass is $49. So for every sale you refer, you get $24.50.

10 affiliate sales during early bird? $245.00 in your pocket.

100 affiliate sales during early bird? $2,450.00 – not too shabby at all.

1,000 affiliate sales during early bird? $24,500.00 – you can buy a decent new car, or bring your family on a fancy cruise, or sock it away for a rainy day, or probably pay your mortgage for all of 2014. Whatever.

Digital Passes go up to $79 after October 31st, so the amount you could make will only go up after that, if you’re good at this affiliate gig. (You can do the math on those numbers!)

Never tried your hand at affiliate programs?

No worries. It’s really easy. It takes, like, three seconds to sign up and get your unique affiliate link, and you can get started right away.

What we love most about it, is you have the chance to make more money sharing this resource with your connections and networks than if we hired you to work for us for the day, or week, or even a month, if you’re super good. ;)

FYI: 50% is pretty rare for affiliate programs. Thought you’d like to know that.

We don’t want to limit your own creative ideas around this opportunity, so we’ll just toss out a few obvious approaches. (Just be sure to include your affiliate link, if you run with any or all of the following suggestions! We recommend creating a smart, customized link with a link shortener like Bit.ly, so you can make the link easier to read, paste, and share.):

  • Shoot out a personal email to contacts you think would be interested in a day’s worth of great content around social media, marketing, online branding, mobile apps, digital channels, content creation, etc.
  • Share on LinkedIn in personal notes, and/or with your LinkedIn Groups
  • Let your Facebook friends know about the event! Chances are you know more than a few biz owners, solopreneurs, mission-driven dynamos, and passionate professionals who would love to get their message, mission, vision, products, and/or services out to the world in smarter, better, faster, cheaper, and more effective ways.
  • Use Twitter to send a bunch of tweets about this award-winning social media, marketing, and success conference!
  • Are you comfortable in front of a video camera? Put the power of video to work for you! Make short, 1-minute vids about why folks should get a Digital Pass to the “A-Ha!” Social Biz Summit, and then be sure you direct them to find out more and register via your affiliate link. Quite compelling, indeed.

Seriously, though – if you’ve never attended this signature event, now in its fifth year, please know this: This conference is LOADED with hard-won advice, insights, and actionable recommendations from proven leaders and brand champions who serve hundreds of thousands of businesses and organizations around the world.

For every person you refer, you’re not only getting rewarded – you’re also giving them access to countless ways to expand their ideas, ventures, sales, reach, profits, audience…and POSSIBILITIES.

The Bottom Line

If you honestly and authentically share the value of this day’s worth of great content around social media strategies, resources, tips, and wisdom with your connections, in your own voice – ESPECIALLY if you’ve got a dose of marketing experience, passion, and savvy – this could be a really fantastic, money-making opportunity for you.

What do you think? Sound like a challenge? A no-brainer? An easy opportunity? A chance to shine? A way to make quick cash?

If this is speaking to you, go on over to the “A-Ha!” Summit site and get your affiliate link:

http://ahasummit.com/affiliates/

There are a bunch of banners and graphics for you to use there, as well as pre-written copy for emails, tweets, and social posts for Facebook, Google+, YouTube, Pinterest, and/or wherever you want to share. It’s all there for YOU to adapt at will, or just cut-n-paste, if you’re so inclined.

Oh, we hope you run with this opportunity and kick some butt. Our goal is to get the game-changing information and resources shared on this day out to as many trailblazers, small business owners, bold dreamers, daring doers, community leaders, big thinkers, and dedicated professionals as possible.

Let us know what you decide. Our fingers are crossed!

- Allen and Lani Voivod

Your Allies in Possibility at Epiphanies, Inc.

Founders of the “A-Ha!” Summits

 

[Below is the official press release for the 2013 "A-Ha!" Social Business Summit, our company's big annual social media, marketing, and biz success conference. The full-day event is a bold blitz of learning, networking, and sharing top resources and strategies that help YOU connect and thrive in this Digital Age. Special thanks to OnlinePRNews.com for helping us get the word out to thousands of media outlets around the world, including The Boston Globe, The Miami Herald, The Sacramento Bee, Yahoo! Finance, Market Watch, The Business Journals, World Net Daily, TheStreet.com, Reuters, Marketplace, The Seattle Times, Technology Today, Wall Street Select, SocialMediaAge.com, and countless additional local and regional television, print, and online networks, brands and channels!]

 

Award-winning Social Media Conference Invites Businesses, Professionals to ‘Leap Into Possibility’

 

2013 "A-Ha!" Social Business Summit - Leap Into Possibility

GILFORD, N.H., Oct. 3, 2013 - Social networks, discovery platforms, and mobile connectivity haven’t just added more layers to business. They’ve added new dimensions to relationships with customers and clients, vendors and suppliers, employees and industries.

They’ve also unleashed massive creativity, collective wisdom, and rapidly accelerating opportunities. To help passionate professionals, entrepreneurs, and brand champions harness these powerful possibilities, Epiphanies, Inc. will host the 5th annual ‘A-Ha!’ Social Business Summit on Friday, November 15th, 2013. Produced in partnership with Southern New Hampshire University, the theme of this award-winning social media conference is “Leap Into Possibility!” It’s open to attendees worldwide via livestream and video on demand, as well as 200+ in-person attendees at SNHU’s state-of-the-art Conference and Dining Center. Early bird pricing is available for a limited time. For more details and to register, go to http://www.AhaSummit.com.

Lani and Allen Voivod, co-owners of Epiphanies Inc. and co-founders of the “A-Ha!” Social Business Summit, host the day-long event. Speakers and Panelists include an array of savvy professionals whose companies have collectively served hundreds of thousands of businesses and organizations worldwide.

“Today’s professionals have to master an ever-expanding range of digital marketing practices, and the Speakers and Panelists are responding with an amazing program this year,” says Lani Voivod. “They’re covering social media, video strategies, online branding, digital engagement, inbound marketing, search engine optimization, mobile apps, content creation, social storytelling, and more.”

Panel discussions include a special “Get Off Your Butt and Start Making Videos” session and a “Possibility Panel” featuring open Q&A time for the audience with all of the Summit Speakers and Panelists.

“Proper use of social media can be the special ingredient that helps makes the difference in the success of a business’ overall marketing strategy,” said Southern New Hampshire University Senior Director of Marketing and Communications Steve Boucher. “We’re pleased to partner once again with Epiphanies, Inc. to bring together some of the most thought-provoking, inspiring and creative presenters who cannot only educate attendees but also motivate them to reach heights that once seemed beyond their grasp.”

Other Partners, Sponsors, and Allies for the event include Constant Contact, Flock Marketing, NH Division of Economic Development, NH Business Review, the New Hampshire Today Show With Jack Heath, KateLemay.com Art, Perk at Work, Capital City Limousine, Women Inspiring Women, and The Common Man.

Continental breakfast, lunch, refreshments, and live music by NH singer-songwriter Jim Tyrrell are included for live event attendees. Virtual attendees with the Digital Pass get access to the live stream of all “A-Ha!” Summit Speaker and Panel Sessions, plus video-on-demand access for up to a full year after the conference. To learn more, watch a video from last year’s event, and get up to 40% off tickets by the early bird deadline, go to http://www.AhaSummit.com.

 

About Epiphanies, Inc.

Hailed as “visionary” and “two of the most creative thinkers in the industry” by the NH Division of Economic Development, Lani and Allen Voivod share powerful social marketing strategies through speaking, events, workshops, and their online channels. Their company, Epiphanies, Inc., engages leaders, inspires entrepreneurs, and helps redefine what’s possible for bold brands, innovative businesses, and mission-driven organizations. Connect with them at http://www.EpiphaniesInc.com, and the “A-Ha!” Summit at http://www.AhaSummit.com.

 

Leap Into Possibility at the 2013 "A-Ha!" Social Business Summit!

Are you ready to take your game to the next level? Do you dream of catapulting your message, mission, and vision out to exactly the right people in exactly the right way? Have you wished there was a fun, easy, and dynamic way to ignite your growth, reach, and power with the tools and resources of today?

Well you’re in luck, because it’s officially time to “Leap Into Possibility!”

 

That’s the theme of the 5th annual “A-Ha!” Social Business Summit, our company’s award-winning social media marketing conference, strategically designed for entrepreneurs, trailblazers, brand champions, biz dynamos, mission-driven leaders, marketing innovators, and passionate professionals everywhere. Tickets for the live event are going fast. In fact, more than 25% of them are already gone after one little email sent just four days ago.

(Get your early bird ticket now, and you’ll save 40% off the full conference price!)

Here’s the 2013 “A-Ha!” Summit in a nutshell:

Think social media, video strategies, online branding, digital engagement, inbound marketing, search engine optimization, mobile integration, content creation, social storytelling, the value of what can’t be measured, and much more.

There’s a bigger vision here, too. Our goal, our deep, passionate intention, is to deliver just the right messages, just the right information and resources, to the “A-Ha!” Summit audience, whether you’re at the live event, livestreaming, or watching the on-demand videos weeks and months down the line. We want you to learn, expand, grow, and succeed with confidence and clarity.

We sincerely believe the more you feel empowered in your craft, career, or calling – by leading communities, launching products or services, connecting with clients and customers, building strong networks, expressing bold ideas, and/or exploring new frontiers – the better everyone’s lives (and bottom lines!) will be.

You can read up on details of this high-impact experience, watch a video from last year’s event, and register at: http://www.AhaSummit.com.

Our partners at Southern New Hampshire University will again be hosting the live event on November 15th, 2013, and you can either attend in person, or watch it online with a Digital Pass. In fact, your Digital Pass allows you to watch the Summit sessions whenever you want, for up to a full year after the conference.

  • Learn from industry leaders, brand experts, and marketing mavens who use their mojo to serve hundreds of thousands of clients around the globe.
  • Make powerful connections with game changers and driven professionals to open new doors of opportunity.
  • Expand your knowledge about what’s possible for you and your ventures in this Digital Age.
  • Get inspired, ignited – even blown away! – and invest in the success of your passions and pursuits.

November 15th is a day designed for YOU and the heights of your possibilities.

We look forward to an unforgettable adventure together.

Here’s to thinking big, and taking YOUR talents and vision to the next level,

@LaniVoivod and @AllenVoivod

Your Allies in Possibility at Epiphanies, Inc.

P.S. The worlds of communication, connection, and technology are changing, FAST. Your success, now and in the future, relies on your determination to learn, grow, and remain open to the tools and resources around you. Say “Yes!” to the 2013 “A-Ha!” Social Business Summit, and say “Yes!” to the ever-expanding possibilities of your strengths, life, and ventures. Please don’t miss out…And don’t miss the early bird pricing, either – 40% off the full conference price!

~*~*~*~*~

Big thanks, as always, to the fabulous Partners, Sponsors, and Allies who help make this possible:

PARTNERS

Summit Partner: Southern New Hampshire University

Engagement Partner: Constant Contact

Brand Partner: Flock Marketing

Possibility Partner: Epiphanies, Inc.

SPONSORS

Founding Sponsor: NH Division of Economic Development

Print Media Sponsor: New Hampshire Business Review

Radio Sponsor: The New Hampshire Today Show with Jack Heath

ALLIES

Coffee Ally: Perk at Work

Do Good Ally: The Common Man

Shuttle Service Ally: Capital City Limousine

Inspiration Ally: KateLemay.com Art

Breakfast Ally: Women Inspiring Women

They all rock, and we highly encourage you to check out what they can do for your visions and ventures.

(While you’re down here…

 Do you know a company or organization that would benefit from more visibility and connection with a forward-thinking audience of entrepreneurs, business owners, community leaders, and passionate professionals? Please consider sharing the “A-Ha!” Summit Partner and Sponsorship opportunities with them. Thank you!)