Last week, I had a conference call to discuss a potential series of social media workshops we might have done with Leslie Poston, of NH’s Uptown Uncorked and the co-author of Twitter for Dummies.

However, Leslie found out earlier that morning that Lani and I are members of the International Social Media Association (ISMA). As a result, she said she couldn’t do any workshops with us or be seen as being associated with our business because of our relationship with ISMA.

That, shall we say, took me a bit off-guard.

Now, I knew that there had been a brouhaha in the blogosphere about ISMA back in December, but I hadn’t bothered to read anything about it. As I’ve told a number of people then and recently, I’m content to let ISMA handle ISMA issues, and focus on my own business. In retrospect, though, I probably should have paid a little closer attention.

Turns out Leslie also has her own specific concerns about ISMA, and she and I had a great conversation (really!) after the initial surprise wore off.

She asked me - and I’m paraphrasing - what I could tell her about ISMA to change her mind, because other people had already tried unsuccessfully to do so.

The rest of this post mirrors what I shared with her in response, which has little to do with ISMA and much more to do with our own business and the reasons for the decisions we made, which are four-fold:

1. Previous corporate experience.

2. Ramp up our learning curve for to serve our audience in general, and our clients in specific, much better.

3. Long-term trust in Mari Smith.

4. Global masterminding opportunity.

And up front, I’ll ask you the same questions (also paraphrased) I asked Leslie before I told her the story:

Based on what I’m about to share, can you see how we logically came to be involved with ISMA from a business perspective? Can you see why it makes sense that we as business owners made the decision to go through Mari’s program?

I’ll keep this short and to the point. Promise.

1. Previous stuff. Way back before the dawn of time (1998-2001), I worked in corporate America as a bank auditor. Me? A bank auditor?! Yes, you read it right: A bank auditor. And one of the expectations of the job was to work toward the “Certified Internal Auditor” (CIA) designation offered by the Institute of Internal Auditors (IIA), a professional association for the industry.

Not only did I earn that one, I was about six months away from earning my “Certified Information Systems Auditor” (CISA) desgnation from yet another association, the Information Systems Audit and Control Association (ISACA), before I switched careers.

This wasn’t a matter of ego, stacking all the acronyms behind my name. This was a professional expectation, laid down by the AVPs, VPs, and SVPs who managed the auditing departments of two banks for which I’d worked as an auditor.

So when someone talks to me about the professional benefits of certification - regardless of how many organizations in the industry are doing the certifying - it’s an idea I can get behind.

2. Ramp up. In 2007 and 2008, we were getting more and more questions about social media from clients. Hey, when you handle blogging and online content strategy, it’s a natural leap.

We’ve been blogging since 2006, on Facebook since 2007, and Twitter since 2008 - imperfectly, in the trenches, learning as we go and figuring things out the way most small business owners do. But as the questions started coming faster, and became more pointed (i.e., “Can you help us?”), Lani and I knew we needed to get into a focused training program. We highly value education and professional development, and we looked to a source we already knew and trusted to get it.

3. Mari Smith. We’d been following Mari for about a year when we had the chance to meet her at an event in November 2008. You know how sometimes you meet someone in person and they’re not the same person you’d been reading, listening to, and watching on YouTube? Not so with Mari. She was exactly as genuine, generous, and transparent in person as she was online. What a relief!

Mari announced in March 2009 that she was going to be rolling out a six-month intensive training program - not just on Facebook and Twitter, and not just her! She brought in Lou Bortone (another NH guy) to teach about online video, Jesse Stay (the creator of Static FBML), Nathan Kievman on LinkedIn, and a few others, too. It was a virtual program - with live content delivered via webinars - and that fit in perfectly with our married-with-business-and-two-young-children lives.

Plus, she had even bigger plans. She intended the program to be a certification-level thing. She intended to launch a global association at the end of this inaugural program. And when she talks about “Radical Strategic Visibility,” she walks the walk.

We believe Mari, we believe IN her and the purity of her intentions, and it was the right program at the right time for us. Not to mention…

4. Masterminding. This is one thing I didn’t share with Leslie when she and I talked, but it’s very relevant (and particularly so for Lani). You know the benefits of collaborating with like-minded entrepreneurs. It’s why you go to networking gigs, attend regular events in your industry, and other business-focused get-togethers in your corner of the world.

But how often do you get the chance to participate in a six-month social media intensive, sharing resources, brainstorming new opportunities, and making valuable connections, with 50 business owners in six countries (US, Canada, UK, Italy, South Africa, Australia)?

Answer: Once in a blue moon. We’d have been silly to pass it up. So in April of 2009, we said “Yes” to Mari. And there you have it.

Now, here we are, 11 months later. Are there other social media certification programs out there? Yes. Are any of them perfect? No. Mari herself regularly notes through her own channels and with comments on other folks’ blogs that there’s room to improve ISMA, and she’s consistently working in that direction.

And there are the “other” questions. Can social media practitioners authentically be certified in the first place? How can a new professional body, with the same intentions as other well-recognized associations - like, say, the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA) or the Public Relations Society of America (PRSA) legitimize itself? What’s an appropriate investment for in-depth social media training? Are direct marketing tactics relevant for the social media space?

Those “other” questions go well beyond ISMA, and to my mind, focusing on ISMA in answering them is the equivalent of ignoring the forest for the trees. So in future posts later this month and year, I’m going to start throwing my hat into the larger, more relevant fray and answer these larger questions.

In the meantime…

For Epiphanies Inc. in specific, in my conversation with Leslie and reputationally in our corner of the world, the real issue boils down simply and only to those two questions I asked her (and you) earlier:

Can you see how we logically came to be involved with ISMA, from a business perspective? Can you see why it makes sense that we as business owners made the decision to go through Mari’s program?

Posted in Social Marketing, Storytelling, Tools to "A-Ha Yourself!" | 3 Comments »

This entry was posted on Friday, March 5th, 2010 at 10:53 am and is filed under Social Marketing, Storytelling, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Ever get a Twitter DM or see a tweet that promised X tweets a day and X followers per month for a monthly fee? Here’s what may be going on behind the scenes…and note to self, don’t record video while facing direct sunlight.

For our Friends and Fans who may not see the embedded YouTube code on Facebook, you can see the 1:21 video right here!

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This entry was posted on Friday, February 19th, 2010 at 5:11 pm and is filed under "A-Ha!" TV, Social Marketing, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Today, as the snow falls quietly and I look out the window of our home office, and with the baby down for a nap, I get a few minutes to contemplate the fact that, six years ago today, Epiphanies, Inc. was incorporated.

Would it kill the Secretary of State’s office here in New Hampshire to at least send a card?

I’ve heard the stats quoted about how most businesses shutter up within the first year, and most of the survivors shutter up after five years. So a sixth anniversary ought to be a big deal, and that’s why we’ve decided to have an anniversary sale, from now through Epiphany (natch), which is January 6th.

But first, the bit about stubbornness.

My older son is very particular about his diet. Some would say “fussy.” Others would “he knows what he likes.” Whichever option you choose, the irresistible force met with the immovable object on New Year’s Eve, when my mother-in-law tried to get my son to try apple butter instead of regular butter.

He said no, she didn’t take the first no for an answer, and the course of the ensuing back-and-forth highlighted what an incredible streak of stubbornness runs through multiple generations of our family.

It runs through our business, too. Lani and I, at the end of 2008, considered the possibility of winding down the business. We’d been hit hard that year, and the recession didn’t help matters, either. But we’re both stubborn. We set out to create a certain kind of life and a business to support it. The reality doesn’t always look like the vision, and the choice at the end of 2008 was to say the heck with the vision, or commit to course-correcting the reality.

We’re still here a year later and, as Lani and I shake our heads in wonderment, with more opportunities for success than we’ve ever had before. 2009 was a pretty choppy year, and from what other local business owners are saying, if you were down just a bit compared to last year’s numbers, you’ve done “damn good.”

We committed, we stuck with it, we rode it out. And here we are, celebrating our sixth anniversary in business. We chalk it up to stubbornness, in the best way possible. We believe Year 7 is going to be even better, and we want you - fellow entrepreneurs, global brand managers, and mission-driven professionals - to do better in 2010, too.

You can look forward to even more practical, useful information here on the “A-Ha!” Blog in 2010 (as well as our social media platforms, linked from our blog’s sidebar) to support your work ramping up your visibility, competitive edge, reach, community, and results.

And for the next few days, you can also take advantage of a break on the tools we’ve used in our own business to help us survive 2009. These are our best-selling products, developed with that “stubbornness-in-a-good-way” mentality - through our own trial and error, taking the best of what we’ve learned from multiple sources, and put to work in the trenches of our own business:

50% off our Down ‘n Dirty Marketing Planning package, complete with 3 different marketing planning templates and samples, plus additional bonuses. Start your year out right - if you don’t have a plan, how will you know where you want to go, or how you intend to get there? (Use coupon code AHA50 at checkout)

33% off our Social Media Kick Start Virtual Bootcamp, with six webinar-style tutorials, micro-guides, and all the templates and checklists you need to build a successful social media foundation for your business. You could spend days and weeks researching and muddling your way through without it, or accelerate your learning curve and results with it. Your choice! (Use coupon code AHA33 at checkout.)

Remember, these discounts only last through Epiphany - January 6th, 2010, at 11:59pm Eastern time. Don’t put off investing in the tools that lead you to quicker, more reliable success in your business.

That would be being stubborn in a bad way.

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This entry was posted on Saturday, January 2nd, 2010 at 7:40 pm and is filed under Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

When valuable (and F*R*E*E!) resources cross our path, we do our best to share them on this blog, in our Twitter feeds (Allen’s is at http://Twitter.com/AllenVoivod, mine is at http://Twitter.com/LaniVoivod), and increasingly, on our Facebook Fan Page: http://Facebook.com/AhaYourself. (Please know we’d love for you to become a Fan!)

So today we’re giving you a heads up on a free 75-minute call coming up by one of our long-time mentors, Inc. 500 millionaire Ali Brown.

The topic of Ali’s call is: “7 Best Proven Income Boosters for the New Economy,” and it’s taking place on Tuesday, October 6, 8:00 pm Eastern. You read all about it and register here: http://bit.ly/AhaShine.

You can count on Ali for solid, hard-won guidance, tips, and advice, and she fuels her content with passion and vision, which helps you see the bigger picture, and ultimately, “A-Ha Yourself!” = become a stronger, smarter YOU, play a bigger, more successful game, and be more purposeful and profitable in your life and biz.

So, if you’re tired of watching your bank balance dwindle, sign up for the complimentary call, mark this on your calendar for Tuesday evening, and give Ali a listen. Chances are, you’ll hear ideas and strategies that’ll catapult you to a new level of life and business you didn’t know was possible.

If you’re still on the fence, consider this: Ali is also the visionary behind SHINE, an unprecedented event taking place in Las Vegas Nov. 5-7. It will establish a new standard for entrepreneurs, uniting purpose, passion, and self-discovery along with a strategic plan to build a successful and secure business model that can provide for years to come. Celebrities Barbara Corcoran (Judge on ABC’s “Shark Tank”) Marlee Matlin (Academy Award winning actress), and Julie Clark (The Baby EinsteinCompany) will be guest speaking at the event.

Hope you choose to tune in!

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This entry was posted on Sunday, October 4th, 2009 at 12:13 pm and is filed under Dances With Gurus, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

We wanted to give NH microbiz owners the head’s up about this event, because we’ve been part of the 2007 and 2008 editions of this annual training day, and it’s always been tremendously beneficial. We’re certain this one will, be, too! Read on to learn more.

Howard Brodsky of CCA Global Partners will be the featured speaker at MicroCredit-NH’s “Entrepreneurial Exchange 2009: Connecting Tools, Techniques and Talents.” The annual small business training conference will be held on Thursday, May 28 from 8:30 a.m. to 4:30 p.m. at SERESC, 29 Commerce Way, Bedford. Register here!

This year’s Entrepreneurial Exchange will focus on the effective use of technology to market businesses. Presentations will cover integrated marketing approaches, including sales, blogging, social and e-marketing.

Brodsky got his start in his family’s business, Dean’s Carpet in Manchester, after earning an economics degree from Wesleyan University. Dean’s quickly grew into one of the largest carpet stores in New England, but Brodsky had a still-larger vision.

The co-founder, chairman and co-chief executive officer of CCA Global Partners will be inducted with Alan Greenberg into the Cooperative Hall of Fame on May 6 in a formal ceremony in Washington, D.C. They are being honored for their vision 25 years ago of empowering and enriching entrepreneurs by creating a floor covering cooperative that would bring to owners of small businesses some of the market advantages that national chains enjoy.

Today, CCA is one of the largest cooperatives in the U.S., with 14 independent businesses in four countries and over 3,600 locations producing annual sales of $10.2 billion. And the business model that Brodsky and Greenberg developed – which includes ethical and environmental responsibility, along with sustainability and growth – has been adapted to numerous industries, markets and countries.

Following Brodsky’s address, Entrepreneurial Exchange attendees will turn their attention to the day’s featured workshop presenters: Christine Halvorson of Halvorson New Media, a blogging consultant who specializes in social media strategies, and Stephanie Jacques, Realtor and blogger for The Masiello Group, who conducts Social Media Marketing classes and workshops through Keene State College and the Hannah Grimes Center.

“Howard Brodsky’s story is one that every person with an entrepreneurial heartbeat should hear,” said MicroCredit-NH Director David Hamel of the keynote speaker. “And if you’ve been wondering what this new world of social media has to do with your business, you won’t want to miss what our two presenters have to offer.”

Pre-registration is required. Fee is $55 ($45 for MicroCredit-NH members) and includes the price of lunch and refreshments. To register or for more information, visit www.microcreditnh.org’s registration service, or call MicroCredit-NH at (800) 769-3482.

MicroCredit-NH is a program of the New Hampshire Community Loan Fund, Inc., a statewide non-profit organization headquartered in Concord. To accomplish its mission of increasing the income and economic stability of microbusinesses and the self-employed, MicroCredit-NH provides business development programming, loan capital up to $15,000, and expanded marketing and networking opportunities. MicroCredit-NH delivers its services through local business groups of self-employed individuals and small business owners.

Since program inception in 1996, MicroCredit-NH has loaned more than $1 million to New Hampshire’s entrepreneurs. MicroCredit-NH is generously supported by the Citizens Bank Foundation, NH Community Development Finance Authority, the Community Development Block Grant Program, the Neil and Louise Tillotson Fund of the New Hampshire Charitable Foundation, among others, and is endorsed by all New Hampshire County Commissions.

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This entry was posted on Thursday, May 21st, 2009 at 1:02 pm and is filed under Microenterprises R Us, Social Marketing, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

If you haven’t yet heard of Liz Marshall and AuthorTeleseminars.com, boy oh boy are you in for a treat. We first “virtually” met Liz when we had a couple of coaching sessions with her Contrarian Effect co-author Michael Port a couple of years ago, and physically met back in November at Ali Brown’s OSBW event. (That’s Liz on the left, us on the right, and friends Jayson Gaddis and Alicia Forest in between, at the hotel bar during the OSBW event.)

AuthorTeleseminars.com is a fabulous, FREE resource. Liz has put together a series of roundtable interviews with some incredible folks over the past year-plus, including David Meerman Scott, John Jantsch, Seth Godin, Andrea J. Lee, Chris Anderson, Tim Sanders, David Allen, and many, many more.

You could call them “virtual books tours” (as Liz does), but they’re much more - they offer a peek into the minds of some of the most relevant marketing and success professionals out there today.

We just got an email about the next upcoming event, and thought we’d share it with you.

Does your business have remarkable brand or just an average one?
Do you sell extraordinary products and services or just the
run-of-the mill kind? It does make a difference.  See, remarkable
brands mean that Orpah is calling, sales are through the roof and
that customers are coming back for more. But, an average brand
and average products deliver just that - average results.

Lynda Resnick is definitely not average.  She’s the marketing
genius behind three of the most successful brands in the world -
POM Wonderful, FIJI Water and Teleflora. In fact, Oprah has raved
about her pomegranate juice and her FIJI water sales increased
over 300% since 2004.

http://authorteleseminars.com/lyndaresnick1.html <- GET THE SCOOP

The good news? You don’t have to be average either.  In fact, you
can learn how to uncover the hidden gems in your business and
deliver the extraordinary value that customers most want.

This Thurs, Feb 19 at 2pm ET (11am PT), Elizabeth Marshall, host
of AuthorTeleseminars.com,is hosting a call with Lynda Resnick,
author of Rubies in the Orchard. On that call, you’ll not only
learn about Lynda’s new book, but you will discover the secrets
to creating the incredible value for your customers most want to
buy.

http://authorteleseminars.com/lyndaresnick1.html <- SAVE YOUR SEAT

In addition to Lynda and me, you will also hear from:

-> Dave Lakhani, bestselling author of Persuasion and Subliminal
Persuasion

-> Melanie Benson Strick, Million Dollar Success Coach and
founder, The CEO Factor

Go ahead and register for the call, even if you can’t make it
live.  Elizabeth, host and founder of AuthorTeleseminars.com,
will send you a recording of the call after it is over.

http://authorteleseminars.com/lyndaresnick1.html <– SIGN UP HERE

Questions? Please email Elizabeth directly, as she’s the one
hosting this call.  You can reach her here:

host@authorteleseminars.com

Enjoy the call!

Posted in Call in the Coach, Fun With Marketing, Tools to "A-Ha Yourself!" | No Comments »

This entry was posted on Wednesday, February 18th, 2009 at 1:25 pm and is filed under Call in the Coach, Fun With Marketing, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Yesterday, DeBorah Beatty left a quick comment on our blog post about our 2-for-1 “A-Ha!” Strategy Sessions special offer (which expires 11:59 pm on Saturday, January 31st or for the first 10 people to take advantage of the offer, whichever comes first!). DeBorah’s question was simple, really. She wanted to know how much we charge for these Strategy Sessions. We emailed her directly, and today we’re sharing that email here in its entirety for two reasons:

1. Just in case anyone else has been wondering the same thing.
2. To give DeBorah an extra bit of visibility for asking the question in the first place.

Here’s the deal…

Hi DeBorah,

Thanks for asking about our Strategy Sessions! They’re normally $300 each – full deets are here, and you can reserve your sessions here. To make it easier, I’ve also pasted details about Strategy Sessions below my signature block.

Hey, wanted to let you know that Lani and I really enjoyed your “Five Ways I Will (NOT) Screw Up 2009” blog post. We were surprised neither of us had ever heard of the “Oughta-Pilot” phrase – it’s a good play on words, and very relatable. How’s your “creating a plan and sticking to it” goal? That’s never easy for those of us who enjoy the “bright ‘n shinies”, as you call them. The one we connected with most was your first declaration: “I will not stop just short of success.” Yes! So true.

In fact, we both just re-read Napoleon Hill’s Think and Grow Rich. Have you read it? In it he shares an anecdote about a guy who took off to California with the whole gold rush gang. Unfortunately, he hit some rough patches and ultimately decided he had to throw in the towel. According to Hill’s anecdote, it turns out the guy quit just three feet away from this incredible vein of gold that was worth bazillions. So all through January, Lani and I keep bantering about our own vein of gold, and how we’re determined to dig until we strike it, so to speak. Turns out this has been quite motivating for us, and many exciting opportunities are coming through for us because this whole “We will not stop three feet away from the treasure!” battle cry has kept us focused and gritty in our doggedness. Whatever happens, DeBorah, don’t you dare stop digging!

If you have any other questions, just drop me a line. We hope we have the opportunity to help you discover and dig up your own goldmine, whatever that may be. Think of it this way – you’re a speaker/trainer for a reason. You’ve got things to say and share, and there are people out there who should – and need to! – know your message. Whenever those bright ‘n shinies try to distract you, think of all those people who you’re meant to teach and inspire, and keep going strong.

Best,
Allen (& Lani)

And we sincerely hope YOU are one of the few folks we get to help at our 50% off rate. We don’t know if we’ll be making this offer again this year, so if you’re tempted to take advantage of this opportunity, don’t wait until it’s too late!

One-on-one consulting, a written summary report of the call that includes specific tips and next-step recommendations, and the option to have the session recorded so you can listen to it later…PLUS another FREE session later in 2009, whenever you want or need it. This 2-for-1 opportunity is a really sweet deal, if we do say so ourselves.

Not to mention it’s a great way to help you “A-Ha! Yourself” – put some happy action behind your boldest insights to get your message, mission, and vision OUT THERE to your ideal audience, while getting the revenue and results you want and deserve!

Posted in Tools to "A-Ha Yourself!" | No Comments »

This entry was posted on Wednesday, January 28th, 2009 at 11:45 am and is filed under Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

For the last week or so, Al and I have been sharing our newest fave ‘n free biz resource - Animoto - on our blog and in our Inciter ezine.

Holly Davis, design diva of Girls' Night Out Designs

Congrats to Holly Davis, the owner, designer, artist, and totally rad visionary behind Girls’ Night Out Designs for giving Animoto a whirl and creating her first 30-second video to showcase her amazing jewelry.

Holly, who is also the multi-talented editor of fabulous NH Mirror (for which I am now officially the proud writer of their newest monthly column: The Broad Appeal!), said:

“That was just the first one I made to see how it works. With a few tweaks, I think it could be a cute addition to my site! Thank you guys for the tip!”

See Holly’s handiwork below. (It’s hip and darn cool, don’t you think?) Then get bold ‘n creative and see what kinds of li’l videos you can create for your own business, passions, or hobbies. Certainly, it’s a fine and FUN way to “A-Ha Yourself!”

We love this tool so much, we’ve set up a special link to keep it in our Epiphanies, Inc. arsenal: www.AhaBizVideo.com. Happy McG-ing! (”McG” is a famous MTV video director, in case you didn’t know.)

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This entry was posted on Friday, January 9th, 2009 at 1:03 pm and is filed under Fun With Marketing, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Happy New Year! I don’t know how you’re spending the second day of 2009, but so far, Allen and I have made whole-grain apple pancakes, played with race tracks, hit a spin class, picked up one of our son’s friends for a play date, and experimented with a cool web-based video creation tool called Animoto.

There are a ton of ways any business could make use of this tool, since it’s an easy, free (or low-cost) way to deliver your message, products, and services to your Ideal Audience.

Are you creative? Do you wish you had a way to showcase your wares, share your ideas, market your business, and appear hipper and savvier than you may feel in this tech-driven, visually-obsessed culture? Give their 30-second free version a try. Just upload a few images and/or text, pick a royalty-free soundtrack, and before you know it, you’ve got yourself a sweet li’l vid. (Check out the one we did below.)

It’s not perfect - I’m bummed the automated engine behind the program refused to squeeze in a few more images, but what do I want for free? - but I can see great potential and I’m excited by the possibilities.

Posted in "A-Ha!" TV, Tools to "A-Ha Yourself!" | No Comments »

This entry was posted on Friday, January 2nd, 2009 at 5:09 pm and is filed under "A-Ha!" TV, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Stacey Lucas, the incredibly talented artist behind VeggieArtGirl.com, created a poster for us based on our blog post/article “What if…” and boy, we are just knocked out by her work. (Honestly, she took this to a level we didn’t even see coming. Thank you, Stacey!)

You have our permission to share the poster in your own world - on your own website or blog, in workshops or on your office wall, with a link back to our site when possible. Use it to motivate and inspire yourself and others!

Posted in Mood Boosters, Tools to "A-Ha Yourself!" | No Comments »

This entry was posted on Monday, November 3rd, 2008 at 2:37 pm and is filed under Mood Boosters, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.