Last week, I had a conference call to discuss a potential series of social media workshops we might have done with Leslie Poston, of NH’s Uptown Uncorked and the co-author of Twitter for Dummies.

However, Leslie found out earlier that morning that Lani and I are members of the International Social Media Association (ISMA). As a result, she said she couldn’t do any workshops with us or be seen as being associated with our business because of our relationship with ISMA.

That, shall we say, took me a bit off-guard.

Now, I knew that there had been a brouhaha in the blogosphere about ISMA back in December, but I hadn’t bothered to read anything about it. As I’ve told a number of people then and recently, I’m content to let ISMA handle ISMA issues, and focus on my own business. In retrospect, though, I probably should have paid a little closer attention.

Turns out Leslie also has her own specific concerns about ISMA, and she and I had a great conversation (really!) after the initial surprise wore off.

She asked me - and I’m paraphrasing - what I could tell her about ISMA to change her mind, because other people had already tried unsuccessfully to do so.

The rest of this post mirrors what I shared with her in response, which has little to do with ISMA and much more to do with our own business and the reasons for the decisions we made, which are four-fold:

1. Previous corporate experience.

2. Ramp up our learning curve for to serve our audience in general, and our clients in specific, much better.

3. Long-term trust in Mari Smith.

4. Global masterminding opportunity.

And up front, I’ll ask you the same questions (also paraphrased) I asked Leslie before I told her the story:

Based on what I’m about to share, can you see how we logically came to be involved with ISMA from a business perspective? Can you see why it makes sense that we as business owners made the decision to go through Mari’s program?

I’ll keep this short and to the point. Promise.

1. Previous stuff. Way back before the dawn of time (1998-2001), I worked in corporate America as a bank auditor. Me? A bank auditor?! Yes, you read it right: A bank auditor. And one of the expectations of the job was to work toward the “Certified Internal Auditor” (CIA) designation offered by the Institute of Internal Auditors (IIA), a professional association for the industry.

Not only did I earn that one, I was about six months away from earning my “Certified Information Systems Auditor” (CISA) desgnation from yet another association, the Information Systems Audit and Control Association (ISACA), before I switched careers.

This wasn’t a matter of ego, stacking all the acronyms behind my name. This was a professional expectation, laid down by the AVPs, VPs, and SVPs who managed the auditing departments of two banks for which I’d worked as an auditor.

So when someone talks to me about the professional benefits of certification - regardless of how many organizations in the industry are doing the certifying - it’s an idea I can get behind.

2. Ramp up. In 2007 and 2008, we were getting more and more questions about social media from clients. Hey, when you handle blogging and online content strategy, it’s a natural leap.

We’ve been blogging since 2006, on Facebook since 2007, and Twitter since 2008 - imperfectly, in the trenches, learning as we go and figuring things out the way most small business owners do. But as the questions started coming faster, and became more pointed (i.e., “Can you help us?”), Lani and I knew we needed to get into a focused training program. We highly value education and professional development, and we looked to a source we already knew and trusted to get it.

3. Mari Smith. We’d been following Mari for about a year when we had the chance to meet her at an event in November 2008. You know how sometimes you meet someone in person and they’re not the same person you’d been reading, listening to, and watching on YouTube? Not so with Mari. She was exactly as genuine, generous, and transparent in person as she was online. What a relief!

Mari announced in March 2009 that she was going to be rolling out a six-month intensive training program - not just on Facebook and Twitter, and not just her! She brought in Lou Bortone (another NH guy) to teach about online video, Jesse Stay (the creator of Static FBML), Nathan Kievman on LinkedIn, and a few others, too. It was a virtual program - with live content delivered via webinars - and that fit in perfectly with our married-with-business-and-two-young-children lives.

Plus, she had even bigger plans. She intended the program to be a certification-level thing. She intended to launch a global association at the end of this inaugural program. And when she talks about “Radical Strategic Visibility,” she walks the walk.

We believe Mari, we believe IN her and the purity of her intentions, and it was the right program at the right time for us. Not to mention…

4. Masterminding. This is one thing I didn’t share with Leslie when she and I talked, but it’s very relevant (and particularly so for Lani). You know the benefits of collaborating with like-minded entrepreneurs. It’s why you go to networking gigs, attend regular events in your industry, and other business-focused get-togethers in your corner of the world.

But how often do you get the chance to participate in a six-month social media intensive, sharing resources, brainstorming new opportunities, and making valuable connections, with 50 business owners in six countries (US, Canada, UK, Italy, South Africa, Australia)?

Answer: Once in a blue moon. We’d have been silly to pass it up. So in April of 2009, we said “Yes” to Mari. And there you have it.

Now, here we are, 11 months later. Are there other social media certification programs out there? Yes. Are any of them perfect? No. Mari herself regularly notes through her own channels and with comments on other folks’ blogs that there’s room to improve ISMA, and she’s consistently working in that direction.

And there are the “other” questions. Can social media practitioners authentically be certified in the first place? How can a new professional body, with the same intentions as other well-recognized associations - like, say, the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA) or the Public Relations Society of America (PRSA) legitimize itself? What’s an appropriate investment for in-depth social media training? Are direct marketing tactics relevant for the social media space?

Those “other” questions go well beyond ISMA, and to my mind, focusing on ISMA in answering them is the equivalent of ignoring the forest for the trees. So in future posts later this month and year, I’m going to start throwing my hat into the larger, more relevant fray and answer these larger questions.

In the meantime…

For Epiphanies Inc. in specific, in my conversation with Leslie and reputationally in our corner of the world, the real issue boils down simply and only to those two questions I asked her (and you) earlier:

Can you see how we logically came to be involved with ISMA, from a business perspective? Can you see why it makes sense that we as business owners made the decision to go through Mari’s program?

Posted in Social Marketing, Storytelling, Tools to "A-Ha Yourself!" | 3 Comments »

This entry was posted on Friday, March 5th, 2010 at 10:53 am and is filed under Social Marketing, Storytelling, Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Have you heard of Michael Stelzner? Or did you, like me, only know him as “that white paper guy”? (Which is actually intended as a compliment, since there’s no one else I think of when I think of white papers.)

Well, things have changed for Mr. Stelzner in the last year, and he revealed the back story of his transformation a few days ago during a fantastic webinar: “The Magic of How Rich Content and Social Media Can Land You on ‘Page One’ of Google.”

(Side note: Michael’s on the Board of Advisors for the International Social Media Association, and delivered this webinar on their behalf - it was a freebie for Founding, Platinum, and Premium ISMA members, and available to Basic and non-members for a nominal fee.)

It was the inside story of the success of his 2009 Social Media Marketing Industry Survey, which led to more than 40,000 downloads of the related report, more than 3,500 new email subscribers, 500+ news and blog stories, and helped change his brand positioning from just being a white paper expert to being a social media expert as well.

You’ll have to check out the further details at the ISMA site, but I wanted to share three quick stories for small biz owners, marketing professionals, and anyone tasked with creating social media campaigns.

1. Even the best don’t always hit their goals. In the Survey itself and in tweets about it, Michael wrote that he needed 1,000 people to take the Survey. He also made it very easy for people to share links to the Survey form. In 10 days, he got about 880 to take the Survey.

Do you think he was beating himself up over not hitting the goal? Heck no! He got more than enough responses to create a decent report, and he ran with it, without hemming and hawing about it.

2. Be open to surprise benefits. In the final report, Michael included links to a couple articles as additional resources. One of them was The Dark Side of Twitter: What Businesses Need to Know, a “MarketingProfs Today” newsletter article. On the strength of the report’s reception, that article became the most popular article of 2009 on the MarketingProfs site.

As he shared in the webinar, that was an unintended side benefit of the campaign. And with more than 360,000 members, you can bet that created fantastic exposure for him.

3. “Anticipation is a marketing super-weapon.” To propel the report to stardom, Michael used an age-old tactic. He emailed the 880 Survey respondents days before the report was ready to tell them it was coming, and to be on the lookout for it, promising some very surprising results. He reached out to industry leaders and media centers of influence in advance, and offered to make the report available to them a day early to get a jump on the story.

For an automotive analogy, imagine stepping down on the gas and the brake at the same time, then suddenly releasing the brake - and pressing a “turbo” button at the same time. Result? Explosive launch!

There’s a 2010 Survey report being created as I write this, and if you want to get your hands on it, keep an eye on Michael’s excellent Social Media Examiner for details.

Posted in Dances With Gurus, Social Marketing, Storytelling | No Comments »

This entry was posted on Tuesday, February 2nd, 2010 at 11:33 am and is filed under Dances With Gurus, Social Marketing, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

From Seth Godin’s excellent little read, Tribes, on “Belief”:

People don’t believe what you tell them.

They rarely believe what you show them.

They often believe what their friends tell them.

They always believe what they tell themselves.

What leaders do: They give people stories they can tell themselves. Stories about the future and about change.

Incidentally, this section was inspired (and completely includes) this post. At this rate, Seth’s next book will be a collection of haikus.

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This entry was posted on Sunday, January 10th, 2010 at 12:33 pm and is filed under Dances With Gurus, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Some folks like to do their “Year-in-Review” stuff during the last week of December. Me, I prefer the first week of January. Hey, how can you review your year’s performance when you’ve got a few days left, anyway?

So I was doing a little analysis on the numbers and, if you don’t mind, I’ve got something to crow about:

13% of our revenue last year came from leveraged or passive sources.

Thirteen percent! That’s the best we’ve ever done in that area.

Thing is, since 2006, we’ve been listening to various folks preaching the gospel of leveraged revenue - traditionally including workshops, speaking engagements, teleclasses, mastermind programs, and so forth - and passive revenue from information product sales and affiliate commissions.

Getting over the 10% mark is pretty significant for us. It’s funny, too, considering that 2009 was such a topsy-turvy year in the business world, and this is one of the results we’re seeing. (It’s a safe bet Melanie Benson Strick’s CEO Factor event from April plays a part in this result. You can see a few videos we recorded during the event on our YouTube Channel, “A-Ha!” TV.)

We had our eggs in too few baskets in 2008, and when the recession hit, it gave us a good punch. Our 2009 numbers were down from 2008, but I’m happy to say we’re a six-figure business for the third year in a row, and that’s a great feeling.

So, I’d like to encourage you to look at your business and ask yourself:

1. How could I share what I know to help people in a group setting?

2. How could I record what I know - in text, audio, video, what have you - to help people without me being there?

3. How could I help more people by letting them know these options exist for them - and are often less expensive than working with me one-on-one?

Because here’s what I know: Businesses are made of people, and people still need help. They’re also still being careful with their money, so they may be looking for ways to learn what you know without breaking the bank.

And if you don’t offer those kinds of low-cost, low-risk options…well, aren’t you selling your audience short?

Posted in Entrepreneur Diaries, Lessons Learned, Mood Boosters, Storytelling, Success Strategies | 1 Comment »

This entry was posted on Thursday, January 7th, 2010 at 11:02 pm and is filed under Entrepreneur Diaries, Lessons Learned, Mood Boosters, Storytelling, Success Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

I just went looking for the origin of the phrase “lightning in a bottle,” which is sadly lost in the mists of time. This post has a stamp of authority on it so particular to the British that I’ll consider the matter closed.

Which is a tangential side note to the major point of this blog post.

The whole notion of “viral” marketing - putting something out to the world that catches fire, gets shared millions of times over and elevates a product, brand, or idea to rock star status, has been likened to that “catching lightning in a bottle” idea.

It’s miraculous, unexpected, and utterly captivating, and the story of how it happened is often as compelling as the happening itself.

Our friend and uber-talented producer/sound supervisor Rick Sanchez of Post Haste Media just sent me this little note:

A story from the social media trenches. An ex-coworker writes a song, makes a video, posts it on YouTube on Jan. 1. It’s seen by Ashton Kutcher who then tweets about it to his million+ followers and in 4 days has over 20,000 views.

It’s early days yet in this story, but we’re going to be keeping an eye on how it progresses.

In the meantime, here’s the lesson for all of us, no matter what our business, passion, message, mission, or vision. It’s possible to catch lightning in a bottle, no matter how rare or random it might seem. Even if you’re not Ben Franklin. Or Ashton Kutcher.

From the mindset standpoint, here’s “all” you have to do:

1. Keep going out into the storm.

2. Stay consistent with your efforts.

3. Be open to trying new ways of making that magic happen.

That’s all…for now…updates as events warrant.

Posted in How do you "A-Ha Yourself"?, Social Marketing, Storytelling | No Comments »

This entry was posted on Wednesday, January 6th, 2010 at 2:39 pm and is filed under How do you "A-Ha Yourself"?, Social Marketing, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

I was leaving a voicemail the other day, for the head of a non-profit. They’re considering a proposal from us, and I gave my contact there a ring to check in.

You know how sometimes when you’re leaving a message, and you get surprised by what comes out of your mouth? Well, it happened to me, and though I don’t remember exactly what I said, it was something along the lines of:

“I want to help you make a confident decision, and whether it’s ‘Yes’ or ‘No’ doesn’t matter to me.”

Now, in one small sense, that was a lie.

I’ve spent time in meetings with this non-profit, talking about their current situation and their goals for the future. I’ve talked about them with Lani, and started thinking far enough down the strategy road to give them a proposal that’ll work within the resources they have. I like the people, I like the mission, and most importantly, I believe in them.

So if they say ‘No,’ it will matter to me. It’ll be a bummer, to say the least.

But in a larger sense, it was brazenly honest. It’s not the “Yes” or “No” that matters as much as the decision. The act of saying “Yes” or “No.”

How often do we go through our lives and businesses without making decisions? Avoiding decisions? Letting things exist at the status quo, even when the status quo is no good and getting worse?

Sometimes the act of deciding on a change seems more scary than not deciding. What if you make the wrong decision? (Which assumes there’s such a thing as a “right” or “wrong” decision, but that’s a whole different can of worms.) I’ve had that wrong decision feeling a lot in these, my first few years of entrepreneurship. With the new year starting, I’ve had a occasion to think back on this in the last 24 hours. Also, my in-laws unexpectedly took the kids overnight, so Lani and I had peace and quiet in the house.

Turns out - and I’m sorry to say I had to learn this the hard way, but maybe that was the only way I could learn it - the only “wrong” decision has been indecision.

Meanwhile, if you want to make the “right” decisions, then one of the best ways you can is to make more of them. The more you make, and the more you think about how you make them, the better you’re going to get at making them faster, more easily, and more confidently.

That’s one thing I’m learning right now, and one of the things I’m going to focus on is making decisions - faster, stronger, better.

How about you? What’s your take on decision making?

Posted in Lessons Learned, Mood Boosters, Storytelling | No Comments »

This entry was posted on Friday, January 1st, 2010 at 6:12 pm and is filed under Lessons Learned, Mood Boosters, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Just got a reminder notice in my inbox from Client Abundance Coach Alicia Forest, about this outstanding telesummit Allen and I already signed up for:

CORPORATE ENTREPRENEURS UNPLUGGED TELESUMMIT

* Tuesdays and Thursdays * February 10 - March 19 *

 * 10 am PST/1 pm EST *

The FREE PREVIEW call is today, at 1:00 pm EST, which means you still have time to sign up!

Access to the whole dang series is a piddly 37 bucks, by the way, and as you’ll see in Alicia’s note, you’ll get to hear the amazing stories of some very successful entrepreneurs. Personally, I think these kinds of educational opportunities through real-life success stories are the best types around. They remind us anything IS possible, and that just about everyone starts from humble beginnings, with nothing but a Big Idea and a BURNING DESIRE to realize it.

I want to share Alicia’s note with you because she did a bang-up job at summing up the value of this interview series. (Plus, let’s face it - sharing Alicia’s wonderful note saves me a bunch of time. :))

So let’s here it for Entre-mom and Entrepreneur Extraordinaire Alicia Forest! Woohoo!

Alicia Forest, Client Abundance Coach (www.ClientAbundance.com)

Please take 1 minute to read this if you’d like to get up close and personal with 12 extrordinary entrepreneurial role models for just $37.

 

I know many of you have left (or are dreaming about leaving) a corporate job for the world of self employment.  What starts off as a desire to be your own boss and control your own destiny can be a little overwhelming, and even scary when we think about our financial security and how to make more money.

I know - I’ve been there. On January 2, 2001, I left my very-stable-with-a-nice-paycheck JOB and jumped into fulltime entrepreneurship with exactly 1 client.

 

It was the best decision I ever made, and that’s why I’m excited to tell you about a speaker series I’m participating in starting this month.

 

What’s different about this series is the angle ~ the speakers have left the corporate world behind and have not only adapted, but have thrived in their own businesses, or have unique and valuable resources to help those who have gone from employee to entrepreneur.

 

We’ll share our personal stories, and give valuable information on topics like how to start a business, marketing, sales and relationships, finance, team building, and being the boss.

The lineup includes well known speakers like Michael Gerber of the E-Myth, Michael Port of Book Yourself Solid, Pamela Slim of Escape from Cubicle Nation, Naomi Dunford of IttyBiz and SEO School, yours truly, and many more.

This is your chance to go behind-the-scenes with highly successful entrepreneurs who know how to get more financial security and control than they ever had working in the corporate world ~ because they’ve done it.

 

And here’s the best part: The organizers are offering access to all 12 interviews for just $37 ~ AND they’re donating a portion of the proceeds from the event to give back to small business owners in other countries through KIVA, so it’s a win-win!

 

Go here to learn more about this powerful telesummit and to register for the f.r.e.e. preview call that’s happening TODAY! 

I hope to hear you on the line!

 

Cheers,

~ A

 

Alicia M Forest, MBA

Multiple Streams Queen & Coach
www.AliciaForest.com

 

Posted in Call in the Coach, Dances With Gurus, Storytelling | No Comments »

This entry was posted on Thursday, February 5th, 2009 at 1:05 pm and is filed under Call in the Coach, Dances With Gurus, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

I’m a little surprised at how hard I’m taking this.

I talked with a micro-biz owner today who reached out to us after being referred by a networking contact. (Goooooo Networking!) He started off with a phrase we’ve heard quite often over the past couple of years…

“I need help with my marketing…”

Which is great, because that’s right up my alley. But because marketing means so many different things to people, and because people often include sales in their definition of marketing, I dug deeper to find out what he meant.

In this case, it was a mix of both marketing and sales - outright commission-paying sales help, plus building top of mind awareness with centers of influence in his field, plus creating marketing collateral.

Now for the Catch 22…

On the one hand, he’s good at what he’s good at, which is creating his product. He’s not interested in learning how to market his business. He knows that ultimately, as he grows his business, someone else should be doing the marketing for him, so he can focus on what he does best.

A fair point, indeed.

On the other hand, when it comes to resources, he has his time. As for money, there’s no budget established for marketing spending. Which means that, by default, he’s the only one who can do anything marketing-related for his business.

Which means he’s stuck. And I can’t help him.

Sure, I can throw a few ideas his way as part of a free consultation, but if he can’t get the help he needs to strategize and plan out the action steps, then it gets him nowhere, no matter how good the ideas may be.

He’s said that he needs to see a decent return within a year or he’s going to drop the business. But until and unless something changes, he intends to keep plugging away the way’s he’s been doing it, even though it’s not delivering him the results he wants.

Next time - if there is a next time - the consult will be billable. But without a budget, chances are he won’t ask for another consult. And besides, another consult just means that, even if he gets the strategy and the action steps and even the calendar to know when to take those steps, ultimately he’ll have to take those steps.

But he wants someone else to do it.

But there’s no budget for it.

But he can’t/won’t change the way he markets his business by improving his own skills.

Catch-22.

I sincerely hope the conversation we had sparks some action on his part that works wonders for him. But right now, I’m sitting here blogging about the conversation, and there’s no reason I should be so upset about this.

But I am. It’s been hours since we talked, and I still can’t let go of this absolutely unreasonable sadness.

I think I need to get outside for a while….

Posted in Entrepreneur Diaries, Lessons Learned, Storytelling | 1 Comment »

This entry was posted on Thursday, October 2nd, 2008 at 2:45 pm and is filed under Entrepreneur Diaries, Lessons Learned, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

What if…

…the power is already within you?

…you overcame your fears today and allowed yourself to dream big?

…you already have all the tools, resources, and answers you need to get started — or to finish! — successfully?

…the world is literally chomping at the bit for what you and your business have to offer?

…you knew you had plenty of money coming into your bank account for the next six months to do and be everything you want, and that money will EXPLODE because of your actions?

…you threw down the gauntlet and declared exactly what you want, what you stand for, and what you’re worth?

…your success story is no different than those of the multi-million and billionaires you read about in Forbes, Inc., Fast Company, Entrepreneur, Fortune, et al?

…every “challenge” life and business chucks at you really does contain the gifts that ultimately lead you to the ripest, most fabulous and prosperous opportunities?

…time IS on your side, EVERYTHING has played out perfectly so far, and you’re in EXACTLY the right place and frame of mind to become your wildest, most kick-butt vision and version of yourself?

Seriously. What if?

Posted in Mood Boosters, Storytelling | 2 Comments »

This entry was posted on Saturday, August 16th, 2008 at 11:24 am and is filed under Mood Boosters, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

I rarely open email forwards, and even more frequently delete them if the sender doesn’t add a little note at the beginning to explain just why they were compelled to send the thing along.

But I happened to open the one pasted below. And it’s bizarre, because I’d just been thinking about how it’s our fifth year in business. How 80% of businesses supposedly fail in the first year, and 80% of the remainder fail within five years, and if we make it through this year, we’ll have beaten some pretty incredible odds.

Not to mention how tough it got in the latter half of 2006, when the option of “quitting” started to look attractive for a little while there.

That said, here’s a little Mood Booster for you, and for those of you who aren’t comfortable with use of “God,” do like Julia Cameron of Artist’s Way fame advises, and treat it as an acronym for “Good Orderly Direction,” a nameless force in the universe that is constantly looking for opportunities to help you on your journey:

The Fern and the Bamboo

One day I decided to quit…. I quit my job, my relationship, my spirituality… I wanted to quit my life. I went to the woods to have one last talk with God.

“God”, I said. “Can you give me one good reason not to quit?”

His answer surprised me.

“Look around,” He said. “Do you see the fern and the bamboo?”

“Yes,” I replied.

“When I planted the fern and the bamboo seeds, I took very good care of them. I gave them light. I gave them water. The fern quickly grew from the earth. Its brilliant green covered the floor. Yet nothing came from the bamboo seed. But I did not quit on the bamboo.

“In the second year the Fern grew more vibrant and plentiful. And again, nothing came from the bamboo seed. But I did not quit on the bamboo.”

He said, “In the third year, there was still nothing from the bamboo seed. But I would not quit.

“In the fourth year, again, there was nothing from the bamboo seed. But I would not quit.”

He said. “Then in the fifth year a tiny sprout emerged from the earth. Compared to the fern it was seemingly small and insignificant.

“But just 6 months later the bamboo rose to over 100 feet tall. It had spent the five years growing roots. Those roots made it strong and gave it what it needed to survive. I would not give any of my creations a challenge it could not handle.”

He said to me, “Did you know, my child, that all this time you have been struggling, you have actually been growing roots. I would not quit on the bamboo. I will never quit on you. Don’t compare yourself to others.”

He said, “The bamboo had a different purpose than the fern, yet, they both make the forest beautiful.

“Your time will come,” God said to me. “You will rise high!”

“How high should I rise?” I asked.

“How high will the bamboo rise?” He asked in return.

“As high as it can?” I questioned.

“Yes.” He said, “Give me glory by rising as high as you can.”

I left the forest and brought back this story. I hope these words can help you see that God will never give up on you.

Posted in Lessons Learned, Mood Boosters, Storytelling | 1 Comment »

This entry was posted on Monday, March 10th, 2008 at 12:53 pm and is filed under Lessons Learned, Mood Boosters, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.