Certain cultural trends are supposed to say something about us as a nation - the proliferation of horror movies in the 2000s as a response to 9/11 and the War on Terror, as some suggest, or the explosion of reality TV shows as a reflection of the splintering of TV audiences, a rise in celebrity voyeurism, the failure of old broadcast business models, and the adoption of web and mobile video platforms.

Phew!

So you’d think that looking at the most popular Facebook Fan Pages would tell us something about ourselves as a nation - or about Facebook Nation, at least.

So, make of this what you will:

1. Michael Jackson

2. Vin Diesel

3. Barack Obama

4. Facebook (Official Fan Page)

5. Mafia Wars

6. Texas Hold ‘Em Poker

7. Starbucks

8. Megan Fox

9. Lady Gaga

10. I [Heart] Sleep

11. R.I.P Michael Jackson (We’ll Miss You)

12. Twilight

13. Pizza

14. Will Smith

15. Dr. House

16. I need a vacation!!!

17. Coca-Cola

18. I really hate slow computers

19. YouTube

20. I hate waking up during a good dream and it won’t come back

21. I don’t sleep enough because I stay up late for no reason

22. Adam Sandler

23. Skittles

24. Linkin Park

25. Nutella

From a numbers perspective, at #1, the MJ Page has more than 10 million Fans, and #25 Nutella has more than three million. (Nutella? Really?!)

Here are three conclusions I think are fair to draw:

• If you want case studies of what savvy brand builders are doing to explode their audiences in Facebook Nation, look no further than this last. Break it down for yourself - how often are they posting? What are they posting? How are they interacting with Fans? What applications are they installing? Are they tagging Fans, favorite-ing Pages, sending updates, linking from other platforms? Use this info to help formulate your own Fan Page strategy.
• The concept of celebrity on Facebook looks a little different from celebrity in other media. Think of the media titans who aren’t on this list. Oprah Winfrey and American Idol are no-shows. There’s not a single player from ANY professional sport, either.
• Facebook gives us a meta-level conversation opportunity that we never knew we wanted, until Facebook gave us the platform to do it easily and virally. How else to explain the popularity of conceptual pages like ones about sleeping, dreaming, vacations, computers and (just outside the top 25) multiple pages about laughter?

What about you? What do you think Facebook Fan Page popularity tells us about ourselves?

Posted in Fun With Marketing, Social Marketing | No Comments »

This entry was posted on Saturday, January 9th, 2010 at 12:49 pm and is filed under Fun With Marketing, Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Earlier this year, a prominent New York Times bestselling author (who was on a panel with a close friend of ours at a day-long event - which is how we came to hear this tidbit) waved their $15,000 speaking engagement fee to appear at the event, on the condition that the organization putting together the event buy a copy of their book for every member of that organization (about 150 folks).

Wow!

You and I may not be authors of that stature just yet, but there are ways to build your audience and brand up to the point where you can command that kind of payday. One of those ways, which has really begun to blossom in 2009, is the virtual book tour.

What’s a Virtual Book Tour?

Readings, signings, Q &A sessions - these are staples of the traditional book tour. Hosted by your local bookstore, often funded by the authors themselves, and rarely promoted by publishers, these event appearances help authors get the word out about their books and (hopefully) create the grass-roots sort of interest that could lead to a tipping-point in popularity. Or, at least, enough sales to justify the publisher investing in the author’s next book idea.

The Virtual Book Tour, on the other hand, lets authors and readers connect from the convenience of homes, offices, cars, park benches, libraries - you name it!

By using teleseminars and webinars to create virtual versions of traditional book tour whistle-stops (and create new kinds of promotional opportunities), authors and readers both benefit from Virtual Books Tours in three very useful ways:

1. Increased reach. The traditional book tour is often limited by travel time, gas costs, and simple logistics to a handful of cities. The Virtual Book Tour, on the other hand, busts through the limits of time, space, and national borders.

Authors can connect with their audience anywhere on Earth, and nterested readers (including potential mavens key to word-of-mouth success) don’t have to hope their favorite author cruises through town in order to enjoy the author in a “live-and-unplugged” kind of arena.

2. Lowered costs. An elite set of authors may have their expenses paid for. The rest of us have to foot our own bills. Rather than shell out thousands of dollars to get on the road (not to mention the opportunity cost of working/writing time lost to travel), the Virtual Book Tour offers authors an opportunity to get the word out in a much more cost-effective way. As for readers and other interested parties, not only don’t you have to drive to a location-based event, you don’t have to pay the (sometimes required) admission fee. What’s more, thanks to the immediacy offered by social media tools, you can find out about a Virtual Book Tour appearance within 15 minutes of the start, and make it with time to spare.

3. Engaged community. Authors all want sales, and what really helps with that is having a set of raving fans who can act as powerful and trusted promoters of your work. You can only engage with a few of these folks, and not very often, in the offline world. Online, however, you can create a much more expansive set of kindred spirits (call ‘em “Kindreds” for short). There, you can connect with your Kindreds in more unique, relationship-building, interactive, collaborative ways. On the flip side, what reader wouldn’t want the chance to have insider access to an author they love? Who wouldn’t be thrilled to take advantage of an invitation to exclusive forums, webinar breakout rooms, and intimate Q&A calls with inspiring authors?

And with the incredible, viral, instant-publishing-savvy social media platforms out there, you don’t have to have a huge machine behind you to get the word out about your virtual appearances, either. You can use the online venues you already have at your disposal, and give your audience the tools to spread the word.

We’ve had the opportunity to see how well this concept works first-hand in 2009, as charter members of the Author Teleseminars Ambassadors Council. Author Teleseminars is the brainchild of Elizabeth Marshall, whom we’ve known for a few years now and finally met in person last year. She’s a marketing powerhouse, a passionate community builder, and a respected writer in her own right (she co-authored The Contrarian Effect with Michael Port, which was selected as one of the Top 10 Business Books of 2008 by the editorial board of Amazon.com). The Ambassadors Council is the advisory board for Author Teleseminars, and it’s attracted some very heavy hitters in the online marketing world.

So, if you’re an author who’s not yet ready to charge $15,000 to groups who want you to speak at their events, and shell out $15,000 to drive across the country in a rented van, give the Virtual Book Tour idea a spin. Besides, it’s not about you - it’s about the audience who wants to connect with you, wherever THEY are.

Posted in Fun With Marketing, Inciter Articles, Mood Boosters | No Comments »

This entry was posted on Wednesday, November 18th, 2009 at 4:06 pm and is filed under Fun With Marketing, Inciter Articles, Mood Boosters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

It’s hard to believe it’s just around the corner.

Friday’s event at the SERESC Conference Center Bedford, NH is one that’s been months in the making by our dear friend, incredible networking maven, SBA’s 2009 Women in Business Champion, founder of Women Inspiring Women, event planning partner, and all-around fabulous entrepreneur Leslie Sturgeon.

(Yes, we love her that much.)

The event is called “Marketing Inspirations,” and Leslie made it her goal to get everything you need to know to market your own business all in one place, delivered all in one day - for women AND men, too.

We’re speaking on social media there, but honestly, I think we’re just as excited about the rest of the speakers and topics at this day-long event - here’s the full schedule:

8:30 - 9:00
Continental Breakfast and Networking

9:00 - 10:15
How to Put Sizzle Into Your Brand!

10:15 - 10:30
Break (networking and exhibitors)

10:30 - 11:30
What is the Spice in Your Secret Sauce . . .
Identifying Your Target Market!

11:30 - 12:00
Don’t “Press” Your Luck -
Crafting & Delivering Messages that
Resonate with the Media

12:00 - 1:00
Buffet Luncheon, Facilitated Roundtable Discussions
and Exhibitors

1:15 - 2:30
All About Social Media and
How to Succeed with it Right Now!

2:30 - 2:45
Break (networking and exhibitors)

2:45 - 4:00
Drive More Targeted Traffic to Your Web Site
(SEO’s) and Online Marketing

4:00 - 4:15
Break (networking and exhibitors)

4:15 - 6:00
The Power of Email Marketing and
Features of Constant Contact

You can see full descriptions of the sessions and their presenters here, and (as with any of Leslie’s events) there’ll be door prizes and surprises galore.

That link is good for accessing the registration details, too - early bird specials end tonight, but I gotta say, it’s still a bargain at twice the full price, considering what she has lined up. Check it out, and we hope to see you there on Friday!

Posted in "A-Ha!" NH, Fun With Marketing | 1 Comment »

This entry was posted on Tuesday, November 10th, 2009 at 5:24 pm and is filed under "A-Ha!" NH, Fun With Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Just when you think it’s all been done in the marketing and promotions world, the renegade “not your grandfather’s state government” team at the NH Division of Economic Development busts out of convention and into the pioneering innovation game by combining social media with arena football.

According to this post on the state’s “No Bull” Business blog:

“For the first time in North American professional sports history, computer terminals will be set up in a major sports arena’s concourse where fans can “tweet” about their experiences at the game.

“‘This is an incredible coup for the State of New Hampshire,’ said New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher, one of the organizers of the promotion. ‘With social media becoming such an incredible phenomenon, especially with the business community, this is a great way to get the Granite State excited about Twitter, Facebook and other new communications vehicles.’”

And for Team Voivod here at Epiphanies, Inc., this is especially radical, because we’re part of the team that developed this outside-the-box experiment and made it possible, along with the Division of Economic Development’s Business Resource Center, the Manchester Wolves, and Best Buy.

Love, love, LOVE to see cool ideas put into action!

Don’t forget to check out the original post, and throw some kudos Steve Boucher’s way by commenting on the No Bull blog:

Wolves Fans “Atwitter” About Social Networking Promotion - Special Offer for “No Bull” Fans

(Posted using ShareThis)

(It’s good biz visibility for ya, too. :))

Posted in "A-Ha!" NH, Fun With Marketing, Social Marketing | No Comments »

This entry was posted on Tuesday, July 14th, 2009 at 4:16 pm and is filed under "A-Ha!" NH, Fun With Marketing, Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

If you haven’t yet heard about the Action Success Summit, well, you’re in for a treat.

Hosted by Sheila Buyukacar of the International MasterMind Action Group, it’s “a multi-expert, multi-day tele-summit designed for entrepreneurs ready to put the ACTION into their IDEAS!”

Now that’s a concept we can get behind.

The particular filter Sheila has asked all her guests to work through is to be sure that in whatever we present to you, Faithful Reader, we “take the guess work out of your decision making and connect you with the knowledge and skills needed by you and “your” expert team to turn your ideas into a working, tangible capability.”

Our session in this event is called “Marketing…Bah Humbug!  Creating a “Down ‘n Dirty”  Marketing Strategy You’ll Love and Profit From!” It’ll be an hour teleseminar, and in it you’ll learn:

• Common problems entrepreneurs face or create for themselves when creating/implementing a marketing strategy
• Why you REALLY need a marketing strategy…and why a business plan by itself isn’t enough
• The “must-have” elements of a marketing strategy (and some of the “should haves” too)

You’ve gotta sign up at the link above to get the call-in details for our session, happening today at 11am Eastern, as well as the other awesome sessions. I’m not kidding about “awesome,” either. Beth Schneider of Process Prodigy is another one of the speakers, and I can vouch for her awesomeness personally. I’ve also listened to an interview with newsletter guru Jim Palmer in the last year, and liked him a lot, too.

I can’t speak to the rest, only because I haven’t had the pleasure of connecting with any of them before. But by the looks of things, Sheila’s put together a great roster of peeps, and for Pete’s sake, it’s a FREE event. So go sign up! Go on now!

Posted in "A-Ha!" Events, Fun With Marketing, Masterminding | No Comments »

This entry was posted on Tuesday, May 19th, 2009 at 9:30 am and is filed under "A-Ha!" Events, Fun With Marketing, Masterminding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

As we’ve been presenting social media marketing programs this year in teleclasses, workshops, seminars, and so forth, one of the common themes in asking for training help is to make things simple…non-techie…to handhold and provide lots of support. That kind of social media marketing training hasn’t been available in NH as far as we know, but it’s what we keep hearing from program attendees that they want.

So we created it. Here’s the scoop:

Epiphanies, Inc.’s 90-Day Social Media Marketing Training Program is designed to help NH entrepreneurs, passionate professionals, thought leaders, and key members of mission-driven teams determined to boost visibility, gain competitive edge, build community, drive leads, and connect with Fans and Followers, as well as potential clients, customers, and strategic partners for their businesses or organizations and on behalf of the people they serve.

The information and format will be customized to suit the needs of the participants. Plan on 60-90 minutes of “formal” content and training during our live Mastermind Meetings (How to best use Facebook, LinkedIn, Twitter, YouTube, blogging, RSS feeds, social bookmarking, etc. are among some of the most popular topics requested.)

Then, during the second half of our live meetings, the focus will be on facilitating strategic hot seats, brainstorming, planning, and deciding on which ACTION STEPS to take to best serve your business goals.

The group teleconferences (which will be recorded for your convenience) will assure accountability while fielding questions, sharing best practices, staying connected and on track, and discussing other specific ideas that come up.

Since our top goals are to facilitate your social media marketing experience, customize strategies, and track RESULTS, participants receive 1) a simple Kick Start Guide, 2) an Intake Survey, and 3) a Planning Cheat Sheet before our first meeting, so we all make sure we get right to the business of advancing your goals.

By saying “Yes!” to this Program, you’ll receive:

• 3 live, 3-hour Group Mastermind Meetings at our Laconia office
  Tuesdays, 6/23, 7/28, 8/25, 10am-1pm (lunch provided)
• 3 Monthly Group teleconferences (time tbd)
• 2  1-on-1 Strategy Sessions by phone or at our Laconia office, you can use anytime in ‘09

Your investment:

• OPTION #1 (3-Pay Option): $447 per month for 3 months, or
• OPTION #2 (Pay in Full w/ Discount): Just $997 if paid in full by Thursday June 18th, 2009 (a 25% savings)

Whichever option you choose, please take action by Thursday, June 18th, 2009. We know this is comparatively short notice, and thank you in advance for your understanding. We have a full schedule of events and client projects during the next few weeks, and need to know participants are committed to the Program so we can plan accordingly.

Again, it’s first come, first served, so don’t put it off. You’ll save a whole lot of time, effort, and money for you, your biz, and/or your organization by drastically shortening your learning curve with this carefully-crafted, support-driven opportunity.

To reserve your seat in this one-of-a-kind Program, choose the option above that works for you, and by all means shoot us an email that says: “Great news! I’ve taken action to fast-track my social marketing success!”

Posted in "A-Ha!" NH, Fun With Marketing, Masterminding, Social Marketing | 1 Comment »

This entry was posted on Monday, May 18th, 2009 at 2:39 pm and is filed under "A-Ha!" NH, Fun With Marketing, Masterminding, Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

They say what you focus on expands.

Never has this been more clear for me than over the last year, since Twitter first got on my radar in any real and meaningful way.

Still, I continue to get waves of “OMG!” when I come across whole sections of major, heavy-hittin’ media outlets - like this mighty Forbes.com Twitter info cluster - dedicated to the business applications, cultural impact, and FUN FACTOR in, round, and inspired by the Twitterverse.

As they say in their suitably brief intro leading to a Twitter info portal of vast clickability:

TwitterNation: Give us 140 characters, and we’ll turn on the world.

News has never traveled faster. The first Twitter prototype was cobbled together in two weeks in March 2006. By the end of the year, it had became a sort of digital pulse—a way that anyone could communicate thoughts, ideas, news, views or just greetings. “I tweet—therefore I exist” became the mantra. The company was founded in May 2007. A gazillion million tweets later, Twitter is becoming the way people all around the globe reach out and touch someone.

Fascinating. Addictive. Engaging. Enthralling. Ridiculous. Brilliant. Inspiring. Simplicity exploded into infinite applicability, complexity, and miraculous connectivity.

And to think, as of the last week or so, the whole Twitter behind-the-scenes Empire consists of Twitter founders Biz Stone and Evan Williams, and just 35 or so other peeps.

Just goes to show us all — add a little audacious “What if…?” thinking to focused, streamlined technological razzle-dazzle, and you change the way we silly little humans communicate with each other.

Whodathunkit?

Posted in Fun With Marketing, Social Marketing | No Comments »

This entry was posted on Thursday, April 23rd, 2009 at 11:51 pm and is filed under Fun With Marketing, Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

(Updated with currently available slots in strikeout and red. Act fast to get your Twitter strategy handled - details below.)

Like blogging and Facebook before it, Twitter is on the verge of exploding into mainstream professional use. It’s the fastest-growing social network out there - six times faster than Facebook, and trouncing similar services with authority.

Here at Epiphanies, Inc., we’ve started working with our clients - including Mattel and the State of New Hampshire - to help them get flying with Twitter accounts and integrate them into their larger social media marketing strategies.

And if you were a fly on the wall, you’d hear them say the same thing that dozens of other businesses, large and small, have been saying to us about Twitter in the past few months:

“I just want someone to handle it for me.”

Is that something you’ve been saying about Twitter? Then keep reading - you’re about to get that chance, if you take action quickly. But first, you should know that Twitter is just the application, the tool. It’s the feature, not the benefit.

What does Twitter really deliver?

• Greater visibility
• Expanded connections
• Deeper community
• Broader reach
• Higher credibility
• Targeted access
• More money

The last point is really important. For-profits and non-profits alike ask us how Twitter makes them money, and while you can send customers from your Twitter feed straight to a place to buy something, what’s more effective in the long run is to use it for:

• Increasing your permission-based marketing list
• Getting potential customers into your marketing funnel
• Building your Know, Like, & Trust Factor over time
• Delivering the value that drives more successful sales offers

Companies as global and diverse as IBM, niched and targeted as Whole Foods, Internet-based like Zappos, and brick-and-mortar-based like Starbucks, are all on Twitter. Every biz owner, marketing professional, or passionate person with a cause to promote can use Twitter to realize their goals. Will use, in fact. Like having a website, it’s not a question of “if,” it’s a question of “when.” And we’re here to help.

You have the opportunity, right now and for a limited time, to take advantage of our investment in social marketing (we were just welcomed into Mari Smith’s six-month intensive program to earn our “Certified Social Media Specialist” designations) and our work with valued clients, by working with us as success partners on your Twitter strategy.

It’s a simple, powerful, and totally easy step to take. We currently offer two Twitter packages. Which one is right for you?

Twitter Biz Visibility Package
(Be there when your Kindreds come lookin’!)

• Ensure professional, consistent brand presence
• Demonstrate company involvement
• Share promos, resources, mission/message
• Your overall, customized Twitter strategy, developed and delivered
• Your Twitter content (50 tweets/month), created and submitted in advance for review
• Your Monthly Progress & “Twips” Report, via email
• Reserve your package now: $750/month (six-month minimum service) or lock in a year in advance and get two months free (with an option to be billed in two installments)

Twitter Brand Loyalty Package
(Connect with your Kindreds and make a great brand, product, service, company, or organization even better!)

• It’s the Biz Visibility Package, PLUS…
• Strategic engagement with “Followers,” prospects, associates, centers of influence, etc.
• Build Followers list with purpose and integrity
• Relationship management
• Monthly phone check-ins
• Reserve your package now: $1,500/month (six-month minimum service) or lock in a year in advance and get two months free (with an option to be billed in two installments)

You’ll receive maximum attention and results, since we only accept 1-2 new Twitter outsourcing clients per month.

If you’re responsible for the marketing of a for-profit or non-profit with at least six figures in annual revenues, you know that one of the keys to success is to focus on what you do best, and delegate/automate/outsource the rest.

The Twitter Biz Visibility and Brand Loyalty Packages help you build your micro-blogging presence with confidence, leveraging the experience of a team with more than a dozen years of working with million- and billion-dollar clients, for less than the cost of an entry-level, part-time employee.

One last thing: Twitter is also a key part of integrating your social media tactics and leveraging your online marketing efforts. Start here, and get it handled once and for all.

Twitter Biz Visibility Package - Monthly or Annual w/ 2 months free

Twitter Brand Loyalty Package - Monthly or Annual w/ 2 months free

If you have any questions, call our direct office line at 603-524-5248. Don’t hesitate - the value is there, the price is the lowest it’ll ever be, and you’ll be hard-pressed to find another truly qualified, brand sensitive, content savvy company offering this kind of soup-to-nuts service. Lock in your package now!

Posted in Fun With Marketing, Social Marketing | No Comments »

This entry was posted on Monday, April 13th, 2009 at 4:48 pm and is filed under Fun With Marketing, Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

This is the first of two calls Adam Urbanski (aka “The Marketing Mentor”) is hosting to promote his Info Profit Success workshop at the end of April in Anaheim, California. His two guests, Relationship and Buzz Marketing Specialist Mari Smith and Barefoot Executive Carrie Wilkerson, will be sharing the stage with him, along with Red Hot Copy’s Lorrie Morgan-Ferrero and Twitter list-builder extraordinaire Craig Teich, tommorow’s call speakers. (Good grief - it’s been two years since I shared the stage with him and two other speakers. Where does the time go?)

In a mad scramble of typing, I’ve captured some of the highlights of the call. Adam takes his time, but I dare you to try to keep up with either Mari or Carrie.    He’s recording the calls, and he’ll be turning them into products eventually…but if you go to this site, you can register to get recordings of the calls for free while they’re hot!

Here’s the content of the call from my paraphrasing perspective…

The idea for the call - to teach you how to think like a millionaire entrepreneur.

It’s your job to move people out of skepticism - to help them transform their lives by working with you.

The Info Profit Success workshop coming up - it’s Adam’s quest to help people create massive leverage in their business. His three goals for the call:

1. To help listeners start thinking a lot bigger than they’re thinking right now.

2. To get people to start small, with digestible action steps.

3. To convince listeners to attend the event.

Just because the economy is slow, doesn’t mean the money disappears. Your ingenuity is your own personal bailout plan.

First up with the guests: Mari Smith! She’s a relationship marketing specialist, focusing on social media marketing since July 2007. An evangelist for the Facebook platform, Mari’s an in-demand speaker and creating her own association.

Her top three tips:

1. Assuming you already have a profile on Facebook, set up a Fan Page as well. It’s Google indexed, with tabbed browsing, and each tab has its own URL.

2. Take your blog feed, and import your blog through the Notes application to your Facebook Profile and Page. Viral visibility - when people comment on it, it goes into your news feed, and the feeds of all of their friends.

3. Set aside some time every day to be active on Facebook and a little more time to be active on Twitter.

More about setting up your Fan Page:

If you haven’t set up a Fan Page yet, great! Think carefully about the name of your Page, and have your keywords embedded into the title.

One critical application to add: Static FBML. Allows you to import your own rich media content, including opt-in boxes.

Mari’s a speaker at Adam’s event, and the main things she’ll focus on include Radical Strategic Visibility (making people think you’re everywhere all the time, when you’re actually just using the tools strategically) and lucrative joint venture partnerships.

Mari’s blueprint for quick cash - starting with $200, to make $5,000 in 30 days…well, you’ll have to register for the calls to hear that for yourself. As a last note, Mari adds, “Social networking will NEVER replace face-to-face networking.”

On to Carrie Wilkerson, the Barefoot Executive. She’s a WAHM and proud of it, with four kids and two of them “overnight” through adoption. She’s only been online 18 months, and she’s built a business that she says is on track to make 7 figures in 2009.

Her one thing she wants to get across: Fail fast, fail often, and then success cannot elude you.

Her top three tips:

1. Be consistent with your content and your character. You be you, and turn the volume up on you!

2. Quit looking at short cuts. Use systems and processes. Look at who you’re modeling - their using the same or similar systems as each other.

3. Quit underestimating yourself. Don’t undervalue yourself and overvalue the person next to you. We look at ourselves through the worst possible lens, and other people through the best possible lens. How about flipping that a bit, to look at yourself through the same lens that other people look at you through.

Her quick cash system, which she actually did starting in February 2008, she calls the Overnight Expert Model for associating with industry leaders. We can’t share it all here, but here’s how she expressed it in one great analogy: “Build the line to the movie theater, then ask the people what they want to see, while they’re waiting in line.”

We’re not going to be able to make Adam’s call tomorrow, but we hope this has been useful for you - drop us a comment to let us know if this blog post has been helpful and how. It’s time-intensive, but we’re doing our best to get the information out to you, so you can use it to boost your business and accelerate your results.

On a personal note - and if you’ve been reading this blog for any amount of time - it should come as no surprise that we highly value Adam’s advice, and consider him one of the top information marketers in the country. We’ve been to three of Adam’s events since 2006, and they’re LOADED with cutting-edge information, practical advice, and a couple carefully chosen, top-caliber speakers. Adam’s 157% committed to delivering passionate knowledge, and you will not be disappointed with the information he and his guests share on these calls - or at the Info Profit Success workshop.

Posted in Dances With Gurus, Fun With Marketing | 1 Comment »

This entry was posted on Wednesday, March 25th, 2009 at 3:07 pm and is filed under Dances With Gurus, Fun With Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

If you haven’t yet heard of Liz Marshall and AuthorTeleseminars.com, boy oh boy are you in for a treat. We first “virtually” met Liz when we had a couple of coaching sessions with her Contrarian Effect co-author Michael Port a couple of years ago, and physically met back in November at Ali Brown’s OSBW event. (That’s Liz on the left, us on the right, and friends Jayson Gaddis and Alicia Forest in between, at the hotel bar during the OSBW event.)

AuthorTeleseminars.com is a fabulous, FREE resource. Liz has put together a series of roundtable interviews with some incredible folks over the past year-plus, including David Meerman Scott, John Jantsch, Seth Godin, Andrea J. Lee, Chris Anderson, Tim Sanders, David Allen, and many, many more.

You could call them “virtual books tours” (as Liz does), but they’re much more - they offer a peek into the minds of some of the most relevant marketing and success professionals out there today.

We just got an email about the next upcoming event, and thought we’d share it with you.

Does your business have remarkable brand or just an average one?
Do you sell extraordinary products and services or just the
run-of-the mill kind? It does make a difference.  See, remarkable
brands mean that Orpah is calling, sales are through the roof and
that customers are coming back for more. But, an average brand
and average products deliver just that - average results.

Lynda Resnick is definitely not average.  She’s the marketing
genius behind three of the most successful brands in the world -
POM Wonderful, FIJI Water and Teleflora. In fact, Oprah has raved
about her pomegranate juice and her FIJI water sales increased
over 300% since 2004.

http://authorteleseminars.com/lyndaresnick1.html <- GET THE SCOOP

The good news? You don’t have to be average either.  In fact, you
can learn how to uncover the hidden gems in your business and
deliver the extraordinary value that customers most want.

This Thurs, Feb 19 at 2pm ET (11am PT), Elizabeth Marshall, host
of AuthorTeleseminars.com,is hosting a call with Lynda Resnick,
author of Rubies in the Orchard. On that call, you’ll not only
learn about Lynda’s new book, but you will discover the secrets
to creating the incredible value for your customers most want to
buy.

http://authorteleseminars.com/lyndaresnick1.html <- SAVE YOUR SEAT

In addition to Lynda and me, you will also hear from:

-> Dave Lakhani, bestselling author of Persuasion and Subliminal
Persuasion

-> Melanie Benson Strick, Million Dollar Success Coach and
founder, The CEO Factor

Go ahead and register for the call, even if you can’t make it
live.  Elizabeth, host and founder of AuthorTeleseminars.com,
will send you a recording of the call after it is over.

http://authorteleseminars.com/lyndaresnick1.html <– SIGN UP HERE

Questions? Please email Elizabeth directly, as she’s the one
hosting this call.  You can reach her here:

host@authorteleseminars.com

Enjoy the call!

Posted in Call in the Coach, Fun With Marketing, Tools to "A-Ha Yourself!" | No Comments »

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