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Posts from the 'Dances With Gurus' Category
February 2nd, 2010 by Allen Voivod
Have you heard of Michael Stelzner? Or did you, like me, only know him as “that white paper guy”? (Which is actually intended as a compliment, since there’s no one else I think of when I think of white papers.)
Well, things have changed for Mr. Stelzner in the last year, and he revealed the back story of his transformation a few days ago during a fantastic webinar: “The Magic of How Rich Content and Social Media Can Land You on ‘Page One’ of Google.”
(Side note: Michael’s on the Board of Advisors for the International Social Media Association, and delivered this webinar on their behalf - it was a freebie for Founding, Platinum, and Premium ISMA members, and available to Basic and non-members for a nominal fee.)
It was the inside story of the success of his 2009 Social Media Marketing Industry Survey, which led to more than 40,000 downloads of the related report, more than 3,500 new email subscribers, 500+ news and blog stories, and helped change his brand positioning from just being a white paper expert to being a social media expert as well.
You’ll have to check out the further details at the ISMA site, but I wanted to share three quick stories for small biz owners, marketing professionals, and anyone tasked with creating social media campaigns.
1. Even the best don’t always hit their goals. In the Survey itself and in tweets about it, Michael wrote that he needed 1,000 people to take the Survey. He also made it very easy for people to share links to the Survey form. In 10 days, he got about 880 to take the Survey.
Do you think he was beating himself up over not hitting the goal? Heck no! He got more than enough responses to create a decent report, and he ran with it, without hemming and hawing about it.
2. Be open to surprise benefits. In the final report, Michael included links to a couple articles as additional resources. One of them was The Dark Side of Twitter: What Businesses Need to Know, a “MarketingProfs Today” newsletter article. On the strength of the report’s reception, that article became the most popular article of 2009 on the MarketingProfs site.
As he shared in the webinar, that was an unintended side benefit of the campaign. And with more than 360,000 members, you can bet that created fantastic exposure for him.
3. “Anticipation is a marketing super-weapon.” To propel the report to stardom, Michael used an age-old tactic. He emailed the 880 Survey respondents days before the report was ready to tell them it was coming, and to be on the lookout for it, promising some very surprising results. He reached out to industry leaders and media centers of influence in advance, and offered to make the report available to them a day early to get a jump on the story.
For an automotive analogy, imagine stepping down on the gas and the brake at the same time, then suddenly releasing the brake - and pressing a “turbo” button at the same time. Result? Explosive launch!
There’s a 2010 Survey report being created as I write this, and if you want to get your hands on it, keep an eye on Michael’s excellent Social Media Examiner for details.
Posted in Dances With Gurus, Social Marketing, Storytelling | No Comments »
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January 10th, 2010 by Allen Voivod
From Seth Godin’s excellent little read, Tribes, on “Belief”:
People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: They give people stories they can tell themselves. Stories about the future and about change.
Incidentally, this section was inspired (and completely includes) this post. At this rate, Seth’s next book will be a collection of haikus.
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October 4th, 2009 by Lani Voivod
When valuable (and F*R*E*E!) resources cross our path, we do our best to share them on this blog, in our Twitter feeds (Allen’s is at http://Twitter.com/AllenVoivod, mine is at http://Twitter.com/LaniVoivod), and increasingly, on our Facebook Fan Page: http://Facebook.com/AhaYourself. (Please know we’d love for you to become a Fan!)
So today we’re giving you a heads up on a free 75-minute call coming up by one of our long-time mentors, Inc. 500 millionaire Ali Brown.
The topic of Ali’s call is: “7 Best Proven Income Boosters for the New Economy,” and it’s taking place on Tuesday, October 6, 8:00 pm Eastern. You read all about it and register here: http://bit.ly/AhaShine.
You can count on Ali for solid, hard-won guidance, tips, and advice, and she fuels her content with passion and vision, which helps you see the bigger picture, and ultimately, “A-Ha Yourself!” = become a stronger, smarter YOU, play a bigger, more successful game, and be more purposeful and profitable in your life and biz.
So, if you’re tired of watching your bank balance dwindle, sign up for the complimentary call, mark this on your calendar for Tuesday evening, and give Ali a listen. Chances are, you’ll hear ideas and strategies that’ll catapult you to a new level of life and business you didn’t know was possible.
If you’re still on the fence, consider this: Ali is also the visionary behind SHINE, an unprecedented event taking place in Las Vegas Nov. 5-7. It will establish a new standard for entrepreneurs, uniting purpose, passion, and self-discovery along with a strategic plan to build a successful and secure business model that can provide for years to come. Celebrities Barbara Corcoran (Judge on ABC’s “Shark Tank”) Marlee Matlin (Academy Award winning actress), and Julie Clark (The Baby EinsteinCompany) will be guest speaking at the event.
Hope you choose to tune in!
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July 29th, 2009 by Lani Voivod
If you haven’t already, there’s still time to sign up for a groundbreaking preview call hosted by Ali Brown coming up TODAY, *Wednesday, July 29, 8:00pm Eastern.
It’s called “Shine: The New Entrepreneurial Model That’s Changing the World”
If you’ve been reading the “A-Ha!” blog for a while, you know how much we’ve learned from Ali Brown over the years. For nearly ten years, she’s been in the trenches of the online marketing world, played with “The Big Boys” of online marketing, and is literally building an empire that is growing exponentially - in terms of REVENUE, VISION, and dynamic global REACH. Her passion is in helping forward-thinking entrepreneurs by sharing her business models and proven income growth strategies, and her emphasis is on designing a business that’s serves your own lifestyle goals as well as many very grateful target markets.
Ali shares from her heart, shifts your thinking, and speaks from hard-won experience. I have personally been watching and studying her since 2001, and am in awe of her amazing, ever-ascending personal and professional journey.
Anyway, the important thing to know is Ali’s methods work - she’s helped everyone from home-based moms to millionaires double or triple their revenues by ramping up their businesses. She leads by example, having started with so little and having become a multi-millionaire herself.
Now, Ali’s ready to launch something new, innovative, and relevant to today’s changing business model. And she’s revealing all on this one-time complimentary teleseminar called “Shine,” which you can learn more about at:
http://bit.ly/AhaShine
Ali believes (and so do Allen and I) that there’s a monumental shift happening in business, and the world. Previous income models are failing and fading.
Entrepreneurs who are continuing to operate as they have previously are finding the same old strategies are not working anymore. In fact, they are likely hurting their business.
Ali’s intention is to explain it all on this one-time call. So, in addition to the valuable CONTENT she’ll be sharing, you’ll get a chance to see how one experienced teleclass guru presents her carefully-crafted ideas in an hour-ish format.
She says she’ll also be sharing about her groundbreaking new LIVE Shine event this fall in Las Vegas, Nevada. (And you’ll learn how you can enjoy a generous $500 discount off the ticket price. Woohoo!)
Again, learn more and register for this free teleseminar TODAY at: http://bit.ly/AhaShine
Are you OPEN to new possibilities? New ways of thinking? Are you WILLING to let yourself consider a new way of doing business, receiving information, and trusting the process?
If you are, sign up. Check it out for yourself. And by all means, shoot a comment on our blog to let us know what you think.
Onward and upward!
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May 6th, 2009 by Lani and Allen
Life’s been pretty, er, robust, here at Epiphanies, Inc. and at the Voivod Ranch.
Finessing the balance of married life, parenting, childcare, and school vacation with accelerated business growth, deepening client relationships, a boost in high-quality networking gigs, and a steady stream of dynamic meetings with extraordinary business leaders throughout New Hampshire is a fascinating high wire act and daily thrill ride, to say the least.
(Thank goodness we have Tivo to catch the final episodes of American Idol, The Biggest Loser, and Jack Bauer’s 24!)
Amidst all the hullabaloo, we’ve been remiss at sharing one gigantic bit of news that’s going to completely change the course of our lives and business as we know it:
We have been accepted as charter members (fewer than 50 around the globe!)
of the Mentor With Mari Social Marketing Protege Program!!!
This six-month learning and mastermind intensive will earn us the designation of being Certified Social Marketing Specialists from Mari Smith, the woman Fast Company calls “The Pied Piper of the online world,” and one of Twitter’s most respected and influential superstars.
Mari has designed a radical, ultra-progressive program that’s pulled out all the stops. If you’ve ever been on her blog, follow her on Twitter, visited her Facebook Page, seen any of her tutorials and videos, listened to her on teleclasses, or seen her on stage at one of her many high-profile speaking engagements, you know she’s a benevolent, whip-smart walking encyclopedia of social media knowledge and application.
We met Mari in person for the first time at Ali Brown’s Online Success Blueprint Workshop event in November 2008, where she wowed the audience with her presentation and a bold statement: “Ask me anything about Facebook. I know the answers.” Facebook goes so deep, it was amazing to hear someone so wildly confident - and we know she was telling the truth.
What we love most about Mari is she truly practices what she preaches as Relationship Marketing Specialist. She GIVES, GIVES, GIVES information, insight, and good vibes all around, while staying in touch with the molten-hot center of the social media universe so she can help businesses tap into the power of these vital tools and communication channels.
Our first 2-hour immersion pow-wow happens today at 1pm ET, and we’re about to mainline coffee and gingko biloba like nobody’s business. Stay tuned, as we report from inside the trenches here and on Twitter.
Follow us: @AllenVoivod and @LaniVoivod, and follow the whole group’s adventure by way of the #MWM hashtag.
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April 3rd, 2009 by Lani and Allen
We’re excited and sleep deprived, and it’s been a long travel day (not to mention dealing with a wakeful baby the night before - miss him terribly, but it’s going to be so nice to get a good night’s sleep without him waking us up every three hours).
But we had to sum up a couple of points post-”Dessert Reception,” which took place here at the Ritz Carlton Hotel in Laguna Niguel, CA, the night before Melanie Benson Strick’s CEO Factor Retreat - that’s the event being referenced in the “#ceof” hashtag being used in the title of this video. (And boy, do they have lots of great tasting cheese at the Ritz Carlton, too!)
So without further do, here are our top three takeaways from the night, and a bit of the hotel room, and Homer Simpson pajamas. Can’t forget those.
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March 30th, 2009 by Lani and Allen
Al was in California back in February, and we didn’t think we’d be going back again that soon. But this was just too big an opportunity, at just the right time, to pass up.
The two of us will be winging our way to Laguna Niguel this Thursday for The CEO Factor Retreat, April 3rd-5th. Our business coach, Melanie Benson Strick, hasn’t thrown a live event for a while now, so in addition to the whole learning and networking and “sharpening the saw” thing, we’re excited to see how she runs a show.
As for the “CEO” in “CEO Factor,” it doesn’t stand for the traditional “Chief Executive Officer” is this arena. Melanie explains:
By CEO I do not mean someone who works 80+ hours a week, wears a power suit, and sits in meetings all day.
I’m talking about a Chief Entrepreneurial Officer, who has figured out how being a LEADER and surrounding himself or herself with the right team, actually creates more FREEDOM and more MONEY to have the kind of lifestyle they have always wanted.
CEOs know what allows them to create and PLAY (yes this is supposed to be fun!) their biggest game and anything short of that is simply not going to cut it.
Sounds great to us. ;) Truth be told, we’ve struggled with the team thing over the years. We’ve worked with three VA (Virtual Assistant) services in the last three years - one stepped out of her own biz to pursue a different opportunity, another wasn’t reponsive to any emails, and the third, well, we liked her, and might consider working with her again if we can only get out of our own way.
Which is part of what this Retreat is about. The word “bottleneck” gets used a lot, and we certainly could be moved out of the way to see more things get DONE in our business without feeling like we have to be the “doers.”
It’s also going to be an amazing opportunity to network and mastermind with other big-thinking 6-and-7 figure biz owners from around the globe, which is literally PRICELESS. Some of the rad entrepreneurs we’ll be hanging out with include:
- Beth Schneider, www.ProcessProdigy.com
- Chris Haddad, www.HaddadInk.com
- Michele Pariza Wacek, www.MichelePW.com
- Kelly O’Neil, www.UplevelStrategies.com
- Bernadette Doyle, www.ClientMagnets.com
- Wiley Long, www.ThePaleoDiet.com
- Sheri McConnell, www.SheriMcConnell.com
- Evan Marc Katz, www.EvanMarcKatz.com
- Ira Bloomfield, Twitter.com/MarketWelby
- Milana Leshinsky, www.Milana.com
Good old-fashioned face time with any one of these extraordinary business owners — let alone solid, interactive, immersive, transparent FUN with all of them! — is a gift from the gods for us, two NH spousal-preneurs and parents of two young boys who are determined to accelerate results and bring back bleeding-edge success strategies to bold-reaching businesses throughout New England.
For peeps who may be interested and who like to cut to the chase (courtesy of Melanie’s sales page):
Here’s a brief summary of what you’ll receive when you attend The CEO Factor™ Retreat:
- A highly interactive and experiential 3 days with tangible tools you can put into action immediately
- Live hot seats & Q&A sessions designed to help you get specific answers about YOUR business right on the spot
- A specific process for focusing on passion versus drudgery so you spend 80% or more of your time doing what you love
- A step-by-step system for identifying patterns and blocks holding you back and EXACTLY what to do to get past them
- Simple and systematic ways to exponentially increase revenue and profit
- A tool to help you clarify your role as a leader and the legacy you want to leave behind
- An assessment that will help you make sure the team you have in place is the one that can take you to 7 figure mark or higher
- Direct access to me and my coaching team
- Participation in a live mastermind where you will be able to implement strategies and try out tools right on the spot with other like minded entrepreneurs who will be there to support you and give you 5x the brain power you would have on your own
You’ll also get…
- Lunches & Continental Breakfast each day…
- Dessert Reception the night before to kick off the event in style
- Special Surprise “Hollywood” Type Event (this could definitely be a first for you!)
You will also walk away from this event with a:
- Roadmap in your hand that gives you the exact steps you need to take to achieve the success you want in your business
- 7 figure financial plan (balancing growth w/ investing)
- 7 figure dream team blueprint so you know exactly who to hire next
- Role Descriptions of key team members, including YOU as the CEO, so everyone knows what their focus should be
- Cutting edge tools and resources that every 7 + figure business owner has to have to create and sustain their empire business
Right event, right time, right person to have it, we’re sure of it.
If you own a business, you know your business evolves in strange and beautiful ways over the years. This year, we’re taking cues from the Universe and really upping our biz game, so we can help more passionate professionals, businesses, and organizations use social marketing tools more strategically and effectively, so they can get their message, mission, and vision out there to their Ideal Audiences. To fulfill our own mission and vision (and continue to have FUN in the process!), we have got to let go of the doing and LEAD with confidence and clarity.
Melanie is just the phenom to show us how to do just that…and so much more.
(And as if we needed any additional signs from the Universe that this is the right thing to do, we were able to name our price for a rental car on Priceline.com for the first time ever. This victory made us way happier than it probably should have.)
Posted in Dances With Gurus, Masterminding | No Comments »
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March 25th, 2009 by Allen Voivod

This is the first of two calls Adam Urbanski (aka “The Marketing Mentor”) is hosting to promote his Info Profit Success workshop at the end of April in Anaheim, California. His two guests, Relationship and Buzz Marketing Specialist Mari Smith and Barefoot Executive Carrie Wilkerson, will be sharing the stage with him, along with Red Hot Copy’s Lorrie Morgan-Ferrero and Twitter list-builder extraordinaire Craig Teich, tommorow’s call speakers. (Good grief - it’s been two years since I shared the stage with him and two other speakers. Where does the time go?)
In a mad scramble of typing, I’ve captured some of the highlights of the call. Adam takes his time, but I dare you to try to keep up with either Mari or Carrie. He’s recording the calls, and he’ll be turning them into products eventually…but if you go to this site, you can register to get recordings of the calls for free while they’re hot!
Here’s the content of the call from my paraphrasing perspective…
The idea for the call - to teach you how to think like a millionaire entrepreneur.
It’s your job to move people out of skepticism - to help them transform their lives by working with you.
The Info Profit Success workshop coming up - it’s Adam’s quest to help people create massive leverage in their business. His three goals for the call:
1. To help listeners start thinking a lot bigger than they’re thinking right now.
2. To get people to start small, with digestible action steps.
3. To convince listeners to attend the event.
Just because the economy is slow, doesn’t mean the money disappears. Your ingenuity is your own personal bailout plan.
First up with the guests: Mari Smith! She’s a relationship marketing specialist, focusing on social media marketing since July 2007. An evangelist for the Facebook platform, Mari’s an in-demand speaker and creating her own association.
Her top three tips:
1. Assuming you already have a profile on Facebook, set up a Fan Page as well. It’s Google indexed, with tabbed browsing, and each tab has its own URL.
2. Take your blog feed, and import your blog through the Notes application to your Facebook Profile and Page. Viral visibility - when people comment on it, it goes into your news feed, and the feeds of all of their friends.
3. Set aside some time every day to be active on Facebook and a little more time to be active on Twitter.
More about setting up your Fan Page:
If you haven’t set up a Fan Page yet, great! Think carefully about the name of your Page, and have your keywords embedded into the title.
One critical application to add: Static FBML. Allows you to import your own rich media content, including opt-in boxes.
Mari’s a speaker at Adam’s event, and the main things she’ll focus on include Radical Strategic Visibility (making people think you’re everywhere all the time, when you’re actually just using the tools strategically) and lucrative joint venture partnerships.
Mari’s blueprint for quick cash - starting with $200, to make $5,000 in 30 days…well, you’ll have to register for the calls to hear that for yourself. As a last note, Mari adds, “Social networking will NEVER replace face-to-face networking.”
On to Carrie Wilkerson, the Barefoot Executive. She’s a WAHM and proud of it, with four kids and two of them “overnight” through adoption. She’s only been online 18 months, and she’s built a business that she says is on track to make 7 figures in 2009.
Her one thing she wants to get across: Fail fast, fail often, and then success cannot elude you.
Her top three tips:
1. Be consistent with your content and your character. You be you, and turn the volume up on you!
2. Quit looking at short cuts. Use systems and processes. Look at who you’re modeling - their using the same or similar systems as each other.
3. Quit underestimating yourself. Don’t undervalue yourself and overvalue the person next to you. We look at ourselves through the worst possible lens, and other people through the best possible lens. How about flipping that a bit, to look at yourself through the same lens that other people look at you through.
Her quick cash system, which she actually did starting in February 2008, she calls the Overnight Expert Model for associating with industry leaders. We can’t share it all here, but here’s how she expressed it in one great analogy: “Build the line to the movie theater, then ask the people what they want to see, while they’re waiting in line.”
We’re not going to be able to make Adam’s call tomorrow, but we hope this has been useful for you - drop us a comment to let us know if this blog post has been helpful and how. It’s time-intensive, but we’re doing our best to get the information out to you, so you can use it to boost your business and accelerate your results.
On a personal note - and if you’ve been reading this blog for any amount of time - it should come as no surprise that we highly value Adam’s advice, and consider him one of the top information marketers in the country. We’ve been to three of Adam’s events since 2006, and they’re LOADED with cutting-edge information, practical advice, and a couple carefully chosen, top-caliber speakers. Adam’s 157% committed to delivering passionate knowledge, and you will not be disappointed with the information he and his guests share on these calls - or at the Info Profit Success workshop.
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March 18th, 2009 by Allen Voivod
Tonight, Ali Brown and Bill Glazer threw a teleseminar to promote the upcoming Glazer-Kennedy SuperConference. It was called “7 Recession Rescue Strategies to Combat The Challenging Economy.”
Somehow - after going to pick up the dog from the neighbor who found him roaming the streets after he bolted out of the car when I got home, and giving antibiotics to one child with an ear infection, and playing a Lego Indiana Jones game level with the other - I got everyone to bed just before the call. And here’s the notes I took from it!
Ali Brown: Where should you focus your energy for your business in these times?
Bill Glazer: Not in getting new customers (don’t ignore, but don’t focus here). Look at your customer list, identifying the top 20% (elite) and top 5% (very elite), and create special services, products, and pricing for the elite customers. Make ‘em feel like a VIP.
Then let them know how important they are to you, which makes them feel special, feel known. Bill’s partner calls this “putting an iron cage around your customer.”
Ali Brown: What is the #1 biggest missed opportunity entrepreneurs overlook?
Bill Glazer: It’s one of the seven strategies for the call tonight - it’s ensuring every new lead and prospect is being accounted for properly. Every business has a new account flow, and you need to handle new leads properly. Inspect what you expect. Just because you set up a system doesn’t mean it’s working properly. (Retail? Mystery shop it. Funnel? Go through it.) The beginning of the funnel is so important, so make sure it’s working.
Ali Brown: Let’s talk about leveraging relationships.
Bill Glazer: Offer your best customers incentives to buy more and different stuff from you. If you can’t create products and services fast enough to meet the demand of your best customers, then leverage your relationships with other businesses. (Joint ventures, partnerships, etc. - products and services created by people you trust, that you can turn around and offer to your customers.)
Ali Brown: Let’s talk about CV - Customer Value. Explain it, and what’s the fastest way to increase it?
Bill Glazer: It comes down to identifying bias in your list. Look at how much they spend, the average transaction/spending over a chosen period of time. It’s not about getting more people in the door - it’s about getting them to spend more when they come in the door.
The fastest way to increase customer value is to implement immediate upsell strategies. At Glazer-Kennedy, of people who buy a first thing and are offered a second, related thing immediately, 14.3% of first-thing buyers will also buy the second thing. The first step/sale is the hardest - the second thing is easy. It works online, offline, in every environment.
Ali Brown: Look at what other businesses are doing to you. “You want fries with that?” You can see upsell strategies everywhere! Even on infomercials, QVC…you name it.
So, moving on to the next juicy tip - how do you increase prices without resistance from customers?
Bill Glazer: This is one of my favorite strategies. It’s going into a niche. Dan Kennedy says “There are riches in niches.” A plain time management book is maybe $20 in Borders, maybe $100 for an online information product. But if it’s specifically for lawyers, you can do it for $249. If it’s for lawyers specializing in elder care, you can offer it for $397.
So look at what you already have, and see if you can customize it to create a niche product. Keep the generic product if you want, but look at your elite segment of your customer list, and create tweaked, niched products for that segment.
Ali Brown: Let’s talk about communication. All the recession talk affects people mentally, and they want to cut back. Is that what they should be doing with their marketing and advertising?
Bill Glazer: This is the absolutely WORST time to cut back on your marketing, because that’s what’s driving the business. Continue to communicate with your customers, and in fact do it more often, not less often. The great thing is, there’s a lot less clutter out there right now, less competition for your target market’s attention.
Look for more ways to communicate using low-cost, high return marketing strategies. And as long as you don’t bore them, you can NEVER over-communicate with your customers. Use “S&D” - “Swipe and Deploy” strategy. Look at what other people are doing, and think to yourself, “How can I use this in my own market and stand out from the crowd?”
Ali Brown: What the biggest mistake, which entrepreneurs should NOT do in challenging economic times?
Bill Glazer: Don’t emotionally throw in the towel! In recessionary times, people sometimes say it’s going to be harder to get speaking gigs, to sell products, etc., and wait it out. And six months goes by, and another six months goes by…and nothing happens. So take the time to invest in your education, be proactive, and don’t wait for things to get better. Take action to make it better yourself.
And when we come out of the recession, the economy is going to look a lot different. Dan Kennedy calls it the “emerging new economy.” So you have to get a handle on how it’s going to change, and waiting around and doing nothing isn’t going to help you in the long run.
Ali Brown: It’s also very important not to be alone, to be around positive people, to spend time with successful people, since your environment does so much to shape your success.
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March 17th, 2009 by Allen Voivod
In honor of the big Irish party, we thought we’d get a little more literal with our “Dances With Gurus” category on the “A-Ha!” Blog. JibJab had an Irish jig sendable video, and we just couldn’t resist featuring the five gurus who’ve ha the biggest influence on our growth as imperfect-preneurs.
Presenting: Adam Urbanski, Ali Brown, Melanie Benson Strick, Suzanne Falter-Barns, and Mari Smith!
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