April 25th, 2007 by Lani and Allen
Time: 12 minutes, 19 seconds. (And man, is it info packed. Click to listen below.)
Featured Expert: Steve Forkey, SEO Director, WebAction Group
Summary: The keys to building your keyword kingdom, revealed!
Teaser Quip: “Three to four words in a phrase is usually much more effective than any single term for targeting.”
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April 22nd, 2007 by Lani and Allen
Time: 11 minutes, 1 second. (That last extra second is the only boring one. Click below to listen!)
Featured Expert: Kevin Skarritt, Branding Expert and Chief Nut, Acorn Creative
Summary: The four criteria for judging logos - so easy, even a non-designer can understand it.
Teaser Quip: “It’s more important for a brand to stand for something than to do something.”
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on Sunday, April 22nd, 2007 at 12:18 pm and is filed under ADD Info Summits.
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April 20th, 2007 by Lani and Allen
Time: 11 minutes, 53 seconds. (Got that much time to invest in your business? Then click below to listen!)
Featured Experts: Lani & Allen Voivod, aka “The Content Lovers,” Epiphanies, Inc.
Summary: At least a dozen ways to use articles to boost your business and bottom line!
Teaser Quip: “Most of us can blabbety-blab-blab about what we like to talk about, but to put it down and commit it to paper - it really makes you give that extra effort.”
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on Friday, April 20th, 2007 at 12:03 pm and is filed under ADD Info Summits.
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April 9th, 2007 by Lani and Allen
Time: 9 minutes, 51 seconds. (And it goes fast - give it a listen right now!)
Featured Experts: Lani & Allen Voivod, aka “The Content Lovers,” Epiphanies, Inc.
Summary: The three objections we hear most often about blogging - and the responses we give to get people jazzed about blogging for their businesses.
Teaser Quip: “The world is not going to care about you, but your target audience might.”
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on Monday, April 9th, 2007 at 11:45 am and is filed under ADD Info Summits, All About Content, Blog Bits.
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April 4th, 2007 by Lani and Allen
Time: 11:45.
Featured Expert: Kevin Skarritt, Branding Expert and Chief Nut, Acorn Creative
Summary: High velocity taglines are vital to your business success. (Tagline Velocity = Increased information and emotion + Fewest letters and syllables as possible)
Teaser Quip: “Would it work as its own message on a T-shirt?…A business wants to have a message, mission, or philosophy to become something bigger than it is.”
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on Wednesday, April 4th, 2007 at 3:39 pm and is filed under ADD Info Summits, All About Content, Brand Funk.
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