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Posts from the 'ADD Info Summits' Category
August 4th, 2008 by Lani and Allen
Time: 14 minutes, 30 seconds. Hey, it’s a big topic!
Featured Expert: Kevin Skarritt, Chief Nut, Acorn Creative
Summary: Widgets. Cute enough word, but for those of us who are technophobes, the brave new world of widgets can be daunting. Allen “Widget Neophyte” Voivod grills Kevin “Social Media Maestro” Skarritt on the particulars of widgets - what they are, why they matter to business owners, and how they can add to your bottom line.
Teaser Quip: “How can I [hit our business goals] through existing content or possibly new content or new ideas that could be served up via widgets?”
Idea path: WidgetWeb Expo in NYC >> What is a widget? >> “A portable snippet of code that can be placed in multiple locations within social networks” >> A little idea, program, portal, database, anything you want >> Examples small and large >> Also called “gadgets” >> 1000s produced daily >> Overstock.com’s widget banner/search box >> What’s a good widget strategy? >> Bad: “We need a widget ‘cuz it’s cool” >> Good: Increasing sales, web traffic, product exposure >> Product-based widget brainstorm: games, incentives, anything that increases awareness >> Facebook, MySpace, the desktop - where does the widget go? >> An analogy comparing websites, widgets and social networks to businesses and cities >> Taking a piece of your business to where the people are, and not making them come back to you, and still do business >> The community supports your business >> Widgets can easily be replicated, and go across domains >> How widgets differ from RSS feeds >> RSS feeds serve up content - text, video, images, audio >> Widgets can syndicate an entire database process >> Widgets can be free-standing, but RSS feeds always draw from a home base >> If 2007 was all about the mainstream recognition of social networks, 2008 is all about niche networks, and how they interact with each other through things like widgets
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June 11th, 2008 by Lani and Allen
Time: 7 minutes, 28 seconds. (Roughly equal to 12 seconds of game time in an NBA Basketball broadcast.)
Featured Experts: Just the two of us this time
Summary: Hot on the heels of multiple failed attempts at helping a client get on the podcasting bandwagon, we explain what mistake we made, and answer the objections to podcasting by riffing on a few good ways to use them.
Teaser Quip: “Doing a regular podcast is almost like doing live radio in a sense, where anything can happen, people are going to screw up, and just like any sort of real-live sales conversation, you’re gonna have to deal with things on the fly.”
Idea Path: Basically, what is podcasting? >> Before “How-to, why-to” >> Need more time to think about what you say >> Record what you say all the time >> Intelligently leveraging your expertise >> Sounding like an idiot >> Sounding genuine, sounding polished >> Another reason for a sales touch >> How you connect with the way information is presented >> The way people search >> Roll with it! >> The time and place for passion and perfection >> Compared to live radio >> Deal with sales on the fly >> Set expectations for your podcast >> Reality web surfing >> What you want to hear, and how you want to hear it
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May 22nd, 2008 by Allen Voivod
 Time: 9 minutes, 43 seconds. You’ve got that to spare, right?
Featured Expert: Bill Phenix, Marketing Consultant, WXRV (92.5 The River in Boston). That’s Bill in the office of Kevin Skarritt, Chief Nut at Acorn Creative. Kevin has a cameo in this audio.
Summary: Bill says he thinks differently than most radio ad sales folks about how to best use the medium. And he’s more than happy to explain why!
Teaser Quip: “If any of you have seen the movie…Office Space, where he comes in in the morning, and 15 different people say, ‘Did you get that memo?’ It’s the repetitiveness, and how annoying it becomes with each repetition. Radio is also like that.”
Idea Path: Managers encouraging heavy investment in radio >> return on investment >> taking radio too far >> remember without annoying >> frequency and the type of situation it favors >> consistency and the long-term view >> people ready to buy “right now” >> radio station compared to a lake >> fishing metaphor, and higher-ticket items >> best case scenario - having an “equity position” >> less frequency, more consistency >> effective use of your radio ad money >> do you close your business between your advertised events? >> tagging new endings on existing radio spots >> flexibility of spots >> changes in case of dire emergency
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on Thursday, May 22nd, 2008 at 10:40 am and is filed under ADD Info Summits.
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March 13th, 2008 by Allen Voivod
Time: 6 minutes, 52 seconds. Have a listen!
Featured Expert: Kevin Skarritt, Chief Nut, Acorn Creative
Summary: Everything you wanted to know about Twitter, from three presenters driving to the 2008 MicroCredit-NH Entrepreneurial Exchange.
Teaser Quip: “Why do we want the equivalent of another small child tugging at our arms going, ‘What are you doing? What are you doing? What are you doing?’”
Idea path: Microblogging >> what is a blog? >> how Twitter is a microblog >> the equivalent of another small child >> try explaining what being a parent’s like to your single friends >> tbest tool for getting something out to the world for time-crunched folks >> being concise, punchy, effective >> if they’re not reading your whole website, they can read 140 characters >> fast and effective >> more of comparing Twitter to having a child >> “following” someone >> done with RSS >> how often do you do it? >> know something more about yourself >> Twitter makes it easier for people to learn more about you!
Follow us on Twitter: Kevin, Lani, and Allen. (Note: It took Allen a little less than five minutes to set both he and Lani up on Twitter, put up the first “tweets” for each, and set up the “following” for each other and to follow Kevin as well. It can be just as easy for you, too!)
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August 30th, 2007 by Lani and Allen
Time: 7 minutes and 1 - yes, 1! - second
Featured Expert: Kevin Skarritt, Chief Nut, Acorn Creative
Summary: It’s about to be a mainstream concept, and it’s not just for big businesses anymore. If you’ve been hearing about “Web 2.0″ but you’re not sure you “get it,” here’s a great and simple explanation!
Teaser Quip: “If you talk to 100 technology people and ask them for their definition of what Web 2.0 is, it is an extremely overused phrase, and you’ll probably get 105 answers.”
Idea Path: Big concepts >> web programmers, communications, marketing >> websites emerge to talk about an idea >> Web 1.0 >> idea evolution Web 2.0 >> user-generated content >> YouTube.com >> LinkedIn.com >> Building a structure to house a bigger idea >> user-generated content, NOT author-generated content >> participate in an idea instead of just reading it >> interactivity can be added >> if you could create a forum for your industry that allowed the free banter of ideas and advice between consumers, clients, and consultants, would it do well? >> the idea is pure user generation >> driven by a specific consumer or industry need — a need from the marketplace, not the need of the creator of the site or forum >> a simple framework that houses all the new, reusable, fresh content is entirely created by the general public that is interested in this framework >> literally thousands and thousands of Web 2.0 websites >> check out the possibilities for your own business or industry!
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on Thursday, August 30th, 2007 at 2:21 pm and is filed under ADD Info Summits.
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June 6th, 2007 by Lani and Allen
Time: 14 minutes, 19 seconds. Click to listen below!
Featured Expert: Steve Forkey, SEO Director, WebAction Group
Summary: What you need in place with your website to get people to take the next step with you - whatever you want that step to be!
Teaser Quip: “New Hampshire is a pretty ‘wired’ state, so we’re the exception.”
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on Wednesday, June 6th, 2007 at 1:52 pm and is filed under ADD Info Summits.
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June 6th, 2007 by Lani and Allen
Time: 16 minutes, 55 seconds. Click to listen below!
Featured Experts: Lani & Allen Voivod, aka “The Content Lovers,” Epiphanies, Inc.
Summary: Three prime points, nine newsworthy topics, the general template, and five big-picture tips for using news releases as part of your overall marketing and content success strategies.
Teaser Quip: “You’re dealing with the world’s greatest BS detectors when you’re dealing with reporters or anyone in the media.”
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on Wednesday, June 6th, 2007 at 12:56 pm and is filed under ADD Info Summits.
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June 6th, 2007 by Lani and Allen
Time: 15 minutes, 56 seconds. Click to listen below!
Featured Expert: Kevin Skarritt, Chief Nut, Acorn Creative
Summary: Here’s how social networking opens up new and more effective worlds of marketing and PR for businesses.
Teaser Quip: “The point is, getting your stuff out there, so that people can experience you directly, and to do this by creating great content.”
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on Wednesday, June 6th, 2007 at 12:24 pm and is filed under ADD Info Summits.
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May 30th, 2007 by Allen Voivod
Time: 12 minutes, 17 seconds. (It’s a veritable thrill ride of an audio. Click to listen below.)
Featured Expert: Steve Forkey, SEO Director, WebAction Group
Summary: Three things a successful website depends on, and the top three ways to build on that foundation with targeted traffic!
Teaser Quip: “It’s the word combinations.”
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April 25th, 2007 by Lani and Allen
Time: 12 minutes, 19 seconds. (And man, is it info packed. Click to listen below.)
Featured Expert: Steve Forkey, SEO Director, WebAction Group
Summary: The keys to building your keyword kingdom, revealed!
Teaser Quip: “Three to four words in a phrase is usually much more effective than any single term for targeting.”
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on Wednesday, April 25th, 2007 at 12:34 pm and is filed under ADD Info Summits.
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