Lani & Allen

We’re listening in on a Vocus webinar starring David Meerman Scott, “Creating an Effective Social Media Strategy Using the News Rules of Marketing & PR.” Lani’s live-tweeting it, and I’m following up with some blog notes here, top-level items that captured my attention.

Vocus has been providing great content recently, and they use the content to attract sales leads by asking for complete contact information in exchange for access. We’ve had at least a half-dozen sales calls to our office number, which may be the cost of great “free” content. DMS, though, spent time advocating the idea of giving content away without requiring the exchange of information.

Personally, we require email addresses for some of our content, and we’ve gone back and forth internally about whether we should continue that practice. What’s your experience/thought on the subject? Drop us a comment below…

Cindy Gordon,VP New Media Marketing at Universal Orlando Resort. She told seven influential people, inviting them to a midnight event where the set designer for the Harry Potter movies talked about “The Wizarding World of Harry Potter” they were building at the resort. Those seven influential people blogged about it and spread the word of mouth to their audiences, and ultimately Cindy estimates they reached about 350 MILLION people, just by creating an exclusive interview event for just 7 people.

And DMS says that Cindy was afraid she was going to get fired for doing this, even though she knew it was the right thing to do!

The idea that doing the things you know are right, but which are scary to the people you work for, is one of the major driving tensions in social media for business today.

Buyer persona…who are they? Talk directly to them!

What do you want them to believe?

Earn attention through:

  1. Buy it
  2. “Beg” for it with PR
  3. “Bug” your way in by selling 1-to-1
  4. Earn it by publishing your way in

Encourage sharing – he calls it “word of mouse.”

No marketing coercion.

Lose control. (You never had it!)

Manage your fear – of the unknown, of trying something new, of going against the way you’ve done things in the past.

NH business owner, programmer, and certified bookkeeper Richie OBrien of Mirror Lake Media took time out of her busy day to add her two cents about our recent “How to Recession-Proof Your Business” teleseminar series:

Lani & Allen,

I took your Tuesday teleseminars and really enjoyed them. I always consider these types of things a failure unless I can walk away with several new ways of viewing a challenge, or with several new concrete ways of handling tasks and I did both in all three seminars.

As a new small business owner with years in manufacturing the processes and accounting for a small business are not my challenges but marketing is.  I appreciated that in the last seminar Lani stated several times that all of ideas and solutions you offered don’t have to be done now.  Working at them over the course of the next year is fine as long as you have a plan in place.  This was great to hear because I always feel like everything should be done now.

Thanks for interesting and thought provoking seminars,

Richie OBrien

Mirror Lake Media

Mirror Lake Media has been providing broad-based web and print-design services — as well as a variety of custom programming and management services — for 14+ years. From doing simple site updates for clients to building shopping carts from scratch to installing, training, and supporting “Point of Sale” systems, Mirror Lake Media strives to meet and exceed client expectations.

Thank you, Richie, for sharing your compliments with us!!! We value your perspective.

Hey, thanks!

by Lani & Allen

We’re glad you signed up! In the words of the immortal Bogie, “Louis, I think this is the start of a beautiful friendship.” Except, of course, the odds of your name being “Louis” are slim. But don’t worry – we’ll get it right when we send you the “A-Ha!” Success Kit and the next issue of “The Inciter.”

Luck and laughter,


P.S. Are you “socializing”? Connect with us on Twitter, Facebook, LinkedIn, and more! (All the info you need to connect with us is over there in the right column underneath the blog categories.)

@LaniVoivod & @AllenVoivod  :)
Co-owners and Content Lovers™
Epiphanies, Inc.


by Lani & Allen

So we picked a direction and we went with it! (But it’s the fine-tooth-comb stuff that can keep your neurons ping-ponging.)