Lani & Allen

The 6th ‘A-Ha!’ Summit has been unleashed upon the world! This tweet from Dyn’s Tyler Gutierrez sums up NH’s biggest social media, marketing, and success conference quite nicely for you:

Tyler Gutierrez on the 'A-Ha!' Summit

Well, after that, what else is there to say?

Quite a lot, actually. If you missed it, what follows will let you experience it from a bunch of different angles. You can also order a “Video on Demand” Pass to get full access to the Summit Sessions and Online Domination Panel Discussion, too.

The Battle Cry of the #AhaSummit

We ARE the Breakthrough is the powerful video manifesto for Owners, Creators, and Leaders that kicked off the day. It could just as easily apply to YOU reading this, too.

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Itty Bitty Vibe Reel

If you want to get a sense of the scene at the event in under 90 seconds, the “Itty Bitty Vibe Reel of the 2014 #AhaSummit” should be right up your alley.

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The #AhaSummit Twitter Impact

The social media impact of the #AhaSummit is nothing short of amazing! If you’re looking to quantify your social media outreach efforts, TweetReach is a great tool to consider. We pulled the report for the #AhaSummit hashtag and were blown away. 323,000 Twitter accounts reached, and more than 3.7 million impressions. And that isn’t even all of it! The report cut off at 1,500 tweets, and when we called TweetReach to dig deeper, we got a second report that STILL didn’t capture all the tweets!

We recorded a video to geek out over the TweetReach reporting, which also happens to serve as a good example of what TweetReach can offer to event planners.

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Tagboard Hashtag Tracking Across Multiple Platforms

This is especially for you if you if like to scan the surface of a large volume of social interactions, yet have the option for the deep dive right there in front of you. Have you ever heard of Tagboard? Fantastic resource that tracks hashtag usage across multiple platforms. We’ve got a tagboard reserved for #AhaSummit, and you can scan through photos, videos, and hundreds of tips, tricks, and insights shared by live and virtual attendees, as well as the speakers and panelists themselves.

Storify: Curated Social Media Stories

If you’d rather explore the #AhaSummit in a more structured and curated way, Lani has exhaustively reviewed both the Instagram and Twitter feeds from the event, and created stories of both via Storify (another fabulous tool). Remember what we said about 1,500+ tweets above? There were more than 300 Instagram photos posted, too, and every time Lani looked, new tweets and Instagram posts were popping up.

Boldwerks

Thanks very much to JL Stevens, who shared her take on the #AhaSummit in an awesome blog post for her company, Boldwerks, based out of Portsmouth, NH.

Big Thank Yous…

Thanks to the Summiteers for your overwhelming support and feedback on social media! We’re especially psyched for the people who joined Twitter and Instagram before and during the event. You’ve taken your first steps into a larger, even more awesome world.

Thank you to our Partners, Sponsors, and Allies, without whom the conference simply wouldn’t be possible.

And WELCOME, WELCOME, WELCOME to the newest Members of the ‘A-Ha!’ Tribe! Mike Gagnon of JG Realty, David Dougher of Pariah Games, Kendra Strickler of CommonPlaces, Marc McNamara of The Value Shift, Michelle Gaudet of Lamprey Health Care, Tim Taber of the Mount Washington Observatory, Elizabeth Duhamel and Penny Raby of Malone, Dirubbo & Company, P.C., and a stellar representative from the City of Keene have all become players in the creative and collaborative social media, marketing, and success mastermind community. We can’t wait to introduce you to the rest of the #AhaTribe!

Speaking of that, we’re thrilled to announce that we have an ‘A-Ha!’ Tribe Twitter account. You can connect with all our tweeting Tribe members in one convenient place.

And Finally…

Stay tuned. :-) Yes, stay tuned, because the ‘A-Ha!’ Summit expands into the realm of podcasting soon…

[Behind the Scenes] For our signature social media, marketing, and success conference, the ‘A-Ha!’ Summit, we decided to write two different press releases and send them through two different PR services, to see which one would perform better. The release below was sent through PR.com, and a longer version was sent through Online PR Media. We’ll share the pickup results to help you as you think about updating your own press release tools and tactics!

 

#AhaSummitGilford, NH, October 03, 2014 –(PR.com)– To help entrepreneurs, business owners, marketing professionals, and leaders in mission-driven organizations achieve breakthrough results, Epiphanies, Inc. will host the 6th annual “A-Ha!” Summit on Thursday, November 13th, 2014 at Southern New Hampshire University in Manchester, NH, and online via Digital Pass. Produced with Platinum Partners SNHU, Constant Contact, and Flock Marketing, the theme of this award-winning social media, marketing, and success conference is “Dare. Play. Breakthrough.”

Designed and delivered by Lani and Allen Voivod, Allies in Possibility at Epiphanies Inc. and co-founders of the “A-Ha!” Summit, the full-day digital marketing conference will showcase top experts in email and mobile marketing, Instagram for business, content creation, integrated marketing campaigns, results-driven success coaching, community building, online visibility, and energetic technology.

Roderick RussellRoderick Russell, professional sword swallower, mentalist, hypnotist, and author and host of Remarkably Human: The Art and Science of Being Remarkable, will keynote the event. The high-energy day also includes an “Online Domination Panel,” featuring experts on branding, responsive design, Internet performance, inbound marketing, SEO, as well as some future-casting and trend-watching in business for 2015 and beyond.

Gold Sponsors for the event include Dyn, NH Business Review, and the New Hampshire Today Show With Jack Heath.

Continental breakfast, lunch, refreshments, a post-event Networking and Happy Hour, and live music are included for in-person attendees. Digital Pass holders can attend via livestream, and get video-on-demand access through September, 2015. To see the full lineup and register, go to http://www.AhaSummit.com.

 

About Epiphanies, Inc.
Hailed as “visionary” and “two of the most creative thinkers in the industry,” Lani and Allen Voivod are the owners of Epiphanies, Inc., founders of the “A-Ha!” Summit, and leaders of the “A-Ha!” Tribe, an international social media, marketing, and success mastermind community. As sought-after speakers, trainers, and consultants, the married duo engages leaders, inspires entrepreneurs, and helps redefine what’s possible for passionate professionals in the Digital Age. Connect with them at http://www.EpiphaniesInc.com, http://www.AhaSummit.com, and http://AhaTribe.com.

 

Thanks to Our Partners, Sponsors, and Allies, who make the #AhaSummit possible! And a special shout-out to Michelle Goodearl of Michelle Goodearl Photography, who has been by our side for so many years it’s ridiculous to start counting. Thank you for making the Summit look just as good in the pics as it is in real life!

Platinum Partners Epiphanies Inc., SNHU, Constant Contact, and Flock Marketing

Platinum Partners Epiphanies Inc., SNHU, Constant Contact, and Flock Marketing

Gold Sponsors Dyn, NHBR, and WGIR - NH Today With Jack Heath

Gold Sponsors Dyn, NHBR, and WGIR – NH Today With Jack Heath

Silver Allies KateLemay.com Art, CommonPlaces, Women Inspiring Women, Perk at Work, Veggie Art Girl, Jim Tyrrell, The Common Man, and Bank of New Hampshire

Silver Allies KateLemay.com Art, CommonPlaces, Women Inspiring Women, Perk at Work, Veggie Art Girl, Jim Tyrrell, The Common Man, and Bank of New Hampshire

Scrambled Eggs and Social Media | #GMCOCIt was a cold and wet May morning on the outside, but inside at the newly renovated Manchester Country Club, things were piping hot! What a treat it was to be invited by the Greater Manchester Chamber of Commerce to kick off their Summer Social Media Series.

Sponsored by Bellwether Community Credit Union, the event brought biz professionals and non-profit leaders together for networking, a yummy breakfast, and presentations from yours truly. (Side note: Lani won a bet for the second time in a row that most of the audience hadn’t heard of a “gravity well,” which is what Allen used as a visual to illustrate influence in social media. Congrats, Lani!)

In addition to sharing the presentations, we’ve also recorded a webinar version of “Relationship Marketing on Fire!” which is embedded below, along with the “You x 100″ presentation from Slideshare. You can catch the scene and the social action through our wrap-up video and curated Storify, too.

They’re all here for you, and if for some reason you can’t see them, here are the old school links:

You x 100: Amplify Your Marketing and Leverage Your Content With Social Media (slides)

Relationship Marketing on Fire! Igniting Sales, Loyalty, and Customer Service in the Social Realm (webinar)

Scrambled Eggs and Social Media: The Social Scene Video (YouTube)

Scrambled Eggs and Social Media on Storify

 

 

 

 

 

 

VTNHMG Conference, Social MediaWe had a hey-ho-dilly of a time at the 26th Annual Conference put on by the Vermont/New Hampshire Marketing Group last week! Thanks so much to board member Lisa Landry of Savvy Workshop for recommending us as speakers for this high-powered event, and to Shari LaPierre and Sari White of the #VTNHMG (as it’s known in hashtag parlance) for saying “Yes!” and welcoming us as part of their impressive speaker lineup.

More than 150 professionals participated in the 3-day “Marketing Marathon” event, and we provided the pre-conference workshop and one of the breakout sessions.

Of course, we can’t go anywhere without sharing with YOU, too, faithful blog reader! So here, for all the attendees as well as Epiphanies, Inc. fans, are our two presentations, the conference wrap-up video, and the Storify of the scene. You’d only get more by actually being there!

If you can’t see any of the embeds below, here’s the old school links for you:

You x 100: Amplify Your Marketing and Leverage Your Content With Social Media

Relationship Marketing on Fire! Igniting Sales, Loyalty, and Customer Service in the Social Realm

#VTNHMG Conference Video

#VTNHMG Conference on Storify 

 

 

 

 

We just had to share this brilliant social media campaign with you – and it’s one YOU can do, too! The team at ChartSpan, an innovative startup that’s making an app for families to manage their healthcare records securely on their smartphones, decided to do something special for moms on Mother’s Day.

For the weekend leading into Mother’s Day, Ryan O’Hara – ChartSpan’s CMO and member of the ‘A-Ha!’ Tribe – and his team offered to write custom songs on the fly for any mother out there. All you had to do was tweet the mom’s Twitter handle to ChartSpan, and BAM! Custom song and YouTube video within hours. Our son Joe asked them to make one for Lani, and it turned into a rave:

(Can’t see the video above? Click here to watch it on YouTube!)

They ended up making 21 custom songs and videos in three days. The campaign got great visibility for them – exposure to as many as 1.75 million Twitter accounts, more than 500 video views, and a bunch of new website traffic. The full 21-song playlist has 73 views in its own right, and the number grows every day. They also nabbed the attention, respect, and gratitude of some key influencers who now have ChartSpan squarely on their radar. We’ve already joined the waiting list to be notified when the app is available to the public, and hope you will too!

Now, what about YOU? Maybe you’re not the musical type, but could you use an app to create customized and easily-shareable visual messages? How about recording 6-second messages on Vine?

Here’s the thing: To do something memorable and impactful like ChartSpan did, all you have to do is:

1) Pick a theme

2) Pick a tool

3) Use all your channels to get the word out, and

4) PLAY!

The tools are out there, and you have the power to bend them to your will. Memorial Day and Father’s Day are coming up…what will you do with these opportunities?

Facebook News Feed, With Allen VoivodFrustrated with Facebook? You’re not alone. More and more Facebook Page Managers have been venting to us recently. The conversations usually start like this:

“What is Facebook doing to the News Feed? My reach just dropped through the floor!”

Or…

“Are they just trying to get us to spend more money and advertise?”

Or…

“I used to get great engagement, and now I post and only get a few likes, when I used to get so much more!”

Paraphrased and combined, these are the main themes we’ve heard over the past six months. It’s happening with Pages of all sizes – from a few hundred Likers to 200,000 Likers and more.

Why, Facebook, Why?

If you’ve been wondering what’s been going on, look no further. We’ve got the answers in this video, broken down into three key storylines, as well as what you need to do to get your Page’s engagement and reach back on track.

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Bonus Reading

Want to get the scoop straight from the horse’s mouth? Check out these posts from Facebook’s Newsroom and Business Blog:

News Feed FYI: What Happens When You See More Updates From Friends

Finding Popular Conversations on Facebook

News Feed FYI: A Window Into News Feed

News Feed FYI: Showing More High Quality Content

 

 (Here’s the official press release for the launch of the ‘A-Ha!’ Tribe and the release of a limited number of Lifetime Memberships for passionate professionals like you! Thanks to the folks at Online PR Media, who have again exceeded all expectations in getting this release picked up by 40+ news outlets, including the Boston Globe, and indexed more than 400 times in Google, all in the first 24 hours of its release!) 

Join the 'A-Ha!' TribeEpiphanies, Inc. announced the public opening of the ‘A-Ha!’ Tribe (#AhaTribe), a thriving growth, success, and mastermind community for forward-thinking professionals. A limited number of Lifetime Memberships are available for entrepreneurs, artists, corporate renegades, business owners, marketing mavens, and mission-driven leaders at http://AhaTribe.com.

“Having a focused, trusted mastermind group to help you navigate today’s business landscape – which can be incredibly confusing and overwhelming – is a true game-changer,” says Lani Voivod, Chief Chick and Ally in Possibility at Epiphanies, Inc. “In the #AhaTribe community, members learn and discover new and proven tactics for expanding their reach, playing bigger, and boosting their profits and possibilities, once and for all.”

Every month throughout 2014 and beyond, a different social media or marketing platform, tactic, or strategy drives the #AhaTribe vision and agenda: Down ‘n Dirty Marketing Planning; Facebook; LinkedIn; Twitter; YouTube; Blogging; Google+; Instagram; Content Marketing; Pinterest; Podcasting; and the ‘Best of 2014.’

#AhaTribe members get access to:

1. An ever-evolving library of video tutorials

2. A private Facebook community to network, share wins, and swap resources

3. Monthly customized training webinars on the top communication platforms

4. Exclusive interviews featuring inspiring industry experts and trailblazers

“We’re thrilled to help so many incredible dynamos, dreamers, and doers – the professionals who show up everyday and make miracles happen,” says Allen Voivod, President of Epiphanies, Inc. “Our goal with the #AhaTribe is to be the tide that lifts all boats. That’s what it’s all about.”

Lifetime Members get access to biz-boosting bonuses, too, including discounts and early access to new products, services, workshops, events, and 1-on-1 consulting calls and strategy sessions, plus special offers on other Partner and Member products and services.

The #AhaTribe already features a nationwide membership and lively private Facebook Group. To become part of the #AhaTribe and secure one of the limited number of Lifetime Memberships, join today at http://AhaTribe.com.

About Epiphanies, Inc.

Hailed as “visionary” and “two of the most creative thinkers in the industry” by the NH Division of Economic Development, Lani and Allen Voivod share powerful social media and marketing strategies through speaking, events, workshops, and their online channels. Their company, Epiphanies, Inc., engages leaders, inspires entrepreneurs, and helps redefine what’s possible for bold brands, innovative businesses, and mission-driven organizations. Connect with them at http://www.EpiphaniesInc.com, and their award-winning “A-Ha!” Summit conference at http://www.AhaSummit.com.

[Below is the official press release for the 2013 "A-Ha!" Social Business Summit, our company's big annual social media, marketing, and biz success conference. The full-day event is a bold blitz of learning, networking, and sharing top resources and strategies that help YOU connect and thrive in this Digital Age. Special thanks to OnlinePRNews.com for helping us get the word out to thousands of media outlets around the world, including The Boston Globe, The Miami Herald, The Sacramento Bee, Yahoo! Finance, Market Watch, The Business Journals, World Net Daily, TheStreet.com, Reuters, Marketplace, The Seattle Times, Technology Today, Wall Street Select, SocialMediaAge.com, and countless additional local and regional television, print, and online networks, brands and channels!]

 

Award-winning Social Media Conference Invites Businesses, Professionals to ‘Leap Into Possibility’

 

2013 "A-Ha!" Social Business Summit - Leap Into Possibility

GILFORD, N.H., Oct. 3, 2013 - Social networks, discovery platforms, and mobile connectivity haven’t just added more layers to business. They’ve added new dimensions to relationships with customers and clients, vendors and suppliers, employees and industries.

They’ve also unleashed massive creativity, collective wisdom, and rapidly accelerating opportunities. To help passionate professionals, entrepreneurs, and brand champions harness these powerful possibilities, Epiphanies, Inc. will host the 5th annual ‘A-Ha!’ Social Business Summit on Friday, November 15th, 2013. Produced in partnership with Southern New Hampshire University, the theme of this award-winning social media conference is “Leap Into Possibility!” It’s open to attendees worldwide via livestream and video on demand, as well as 200+ in-person attendees at SNHU’s state-of-the-art Conference and Dining Center. Early bird pricing is available for a limited time. For more details and to register, go to http://www.AhaSummit.com.

Lani and Allen Voivod, co-owners of Epiphanies Inc. and co-founders of the “A-Ha!” Social Business Summit, host the day-long event. Speakers and Panelists include an array of savvy professionals whose companies have collectively served hundreds of thousands of businesses and organizations worldwide.

“Today’s professionals have to master an ever-expanding range of digital marketing practices, and the Speakers and Panelists are responding with an amazing program this year,” says Lani Voivod. “They’re covering social media, video strategies, online branding, digital engagement, inbound marketing, search engine optimization, mobile apps, content creation, social storytelling, and more.”

Panel discussions include a special “Get Off Your Butt and Start Making Videos” session and a “Possibility Panel” featuring open Q&A time for the audience with all of the Summit Speakers and Panelists.

“Proper use of social media can be the special ingredient that helps makes the difference in the success of a business’ overall marketing strategy,” said Southern New Hampshire University Senior Director of Marketing and Communications Steve Boucher. “We’re pleased to partner once again with Epiphanies, Inc. to bring together some of the most thought-provoking, inspiring and creative presenters who cannot only educate attendees but also motivate them to reach heights that once seemed beyond their grasp.”

Other Partners, Sponsors, and Allies for the event include Constant Contact, Flock Marketing, NH Division of Economic Development, NH Business Review, the New Hampshire Today Show With Jack Heath, KateLemay.com Art, Perk at Work, Capital City Limousine, Women Inspiring Women, and The Common Man.

Continental breakfast, lunch, refreshments, and live music by NH singer-songwriter Jim Tyrrell are included for live event attendees. Virtual attendees with the Digital Pass get access to the live stream of all “A-Ha!” Summit Speaker and Panel Sessions, plus video-on-demand access for up to a full year after the conference. To learn more, watch a video from last year’s event, and get up to 40% off tickets by the early bird deadline, go to http://www.AhaSummit.com.

 

About Epiphanies, Inc.

Hailed as “visionary” and “two of the most creative thinkers in the industry” by the NH Division of Economic Development, Lani and Allen Voivod share powerful social marketing strategies through speaking, events, workshops, and their online channels. Their company, Epiphanies, Inc., engages leaders, inspires entrepreneurs, and helps redefine what’s possible for bold brands, innovative businesses, and mission-driven organizations. Connect with them at http://www.EpiphaniesInc.com, and the “A-Ha!” Summit at http://www.AhaSummit.com.

 

HubSpot Inbound Marketing Conference“Inbound marketing” – according to Wikipedia, it’s “advertising a company through blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.”

HubSpot, the marketing software company based in Cambridge, MA, has been espousing the gospel of Inbound Marketing for many years, and this week, they held their annual Inbound conference for more than 5,000 trailblazers, marketers, and tech mavens. Featuring marketing pioneer Seth Godin, Huffington Post founder Arianna Huffington, The Signal and the Noise author Nate Silver, and more than 100 other speakers, the event spanned four days and trended on Twitter for most of the event.

Our own Lani Voivod attended as the guest of HubSpot’s Lane Sutton, and captured some of the big ideas from this conference in a series of Instagram and Twitter photos, and rounded them all up in this rockin’ Animoto video, “The #Inbound13 Experience.” (Click to watch here if you can’t see the embedded video!)

 

 

If you want a closer look at the images used to create this video (and the quotes from some of these incredible speakers), check out the #Inbound13 Storify wrap-up that Lani created just for you!

Geek Summer Camp at Dyn, Inc.What happens when you put hundreds of bright minds together to talk about Internet infrastructure – speed, optimization, scaling, redundancy, security, email delivery, IP addresses, innovation, and the culture of tech companies?

You get the incredible inaugural event known as Geek Summer Camp. (#geeksummercamp, for you hashtaggers out there.)

On August 7-8, Manchester, NH tech star Dyn, Inc. brought together clients, partners, and folks from the across the tech industry for a two-day summit, and made it ridiculously fun by turning their office space into a campground, complete with campfire, tetherball, mess hall, clotheslines, and even “trees” (they printed giant, hi-res pictures of birch tree trunks to wrap around the office building’s support pillars).

As conferences go, this one had tremendous information AND tremendous visuals, and thanks to the magic of Storify, Twitter, Instagram, and crowdsourced posts from attendees, speakers, panelists, and the Dyn team, here’s your window into the first of what we hope will be many more Geek Summer Camps to come.