Attending the Agents of Change Conference – #aoc2013

by Lani & Allen

Agents of Change Conference

At the 2012 Agents of Change Conference. Clockwise from top left: Conference host and presenter Rich Brooks; Lani and Allen with Amy Porterfield; Allen with Elijah R. Young; Lani with Chris Brogan and Rob Hatch of Human Business Works.

What do you think? Is attending conferences your thing? Have you cut down or ramped up on attending in recent years?

Here’s our take. We’re choosy about which ones we attend, and we do our best to make the most of them to boost our own business. For example:

1. We post, tweet, and get pics and video, using the event hashtag for maximum visibility and networking, as well as sharing the best of what we learn with our own social media channels.

2. Speaking of networking, we either know who we want to meet in advance, or we go in with the intention of meeting exactly the people we need to meet…and make it happen!

3. We consider professional development to be one of the most important investments in our business. With business evolving as rapidly as it does now, small businesses that do their own marketing may need to spend more on marketing training than they spend on the actual marketing tactics.

Last year, we had the pleasure of attending the first-ever Agents of Change Conference, and we were so happy with the experience that we’re going again this year. Early bird tickets are on sale now through August 1, and you can either attend in-person or online with a digital all access pass. The lineup is bigger and covers a wider spectrum of topics than last year, and after looking at the list of currently confirmed presenters and attendees, we can tell it’s going to be a fabulous sophomore year.

Join us for the Agents of Change Conference on September 20th in Portland, Maine, and if you can’t make it in person, grab that digital pass option, and look for us waving into a camera at you!

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