11 Easy Things to Do With Your YouTube Video

by Allen Voivod

You just uploaded your latest video to YouTube. Congratulations!

Now what?

You need people to actually watch the video you spent your valuable time planning, filming, and posting. Which means getting the word out about it, as easily and effectively as possible. So what you’ll find here is a short-and-sweet list of 11 comparatively basic tactics for video promotion. And by “basic,” we mean things that you can likely do yourself, which don’t require a lot of technical expertise.

Some videos are more important to your business or organization than others, so consider the following list as one to complete for your most important pieces. For the less urgent items, play with a few of the options here and see which ones give you the biggest bang for your resources.

1. Optimize.

Make sure your video title includes the most important 1-2 keywords, preferably within the first 20 characters if you can do it and still have the title look like natural language. Add all relevant tags in the tag field, and write a keyword-rich (not stuffed, just rich) description. Include a link to your website in the description, too.

2. Share.

Post links to the video on your social media channels. Specifically, think Facebook, Twitter, Google+, LinkedIn, and Pinterest. (With Facebook, you may prefer to upload it directly – see #8 below.)

3. Embed.

Use the YouTube embedding code to make the video appear on your website or blog. You’ll find that code under the “Share” option on the YouTube page for your video.

4. Announce.

If you’ve got a YouTube channel, chances are you have subscribers to that channel. Send a quick message to your subscribers to let them know about the new video.

5. Expand.

Write a blog post that tells a bit of the background behind the video. Focus on things like why the video was made, deeper details about the topic covered in the video, or what people should do after watching the video, for example.

6. Email.

Let your in-house contact list know the video is available to them, as part of a regular communication (like a newsletter) or even as a stand-alone missive.

7. Publicize.

Some videos are a big enough deal that it’s worth letting the media know about them. Reach out to media outlets directly, and also use an online submission/publication service. For free, try PR.com, and for paid, OnlinePRNews.com beat out a number of big name services (MarketWire, PRWeb, etc.) in customer satisfaction.

8. Upload.

If you have the raw video file, consider a video syndication service like TubeMogul for broader distribution. Also, upload it directly to the second biggest video sharing site in the world – Facebook.

9. Inform.

Let your partners, allies, collaborators, suppliers, vendors, and other folks key to your business’ success know about the video – and feel free to ask them to share it with their audiences, too.

10. Ask.

For engagement-type actions, specifically. Likes, comments, shares, video replies. The more of these actions that your viewers are inspired to make, the better your video performs in Google and YouTube search results. This is called “social signaling,” a key element in the next phase of search engine algorithms. Facebook already uses a form of signaling in its EdgeRank algorithm, which determines what shows up in your News Feed on Facebook.

11. Advertise.

YouTube’s trying to get the word out about video advertising in a big way right now. You can stay within their platform, or you can pick from a number of different online and offline advertising vehicles. Facebook Promoted Posts, Google AdWords – heck, you could even put a good old fashioned print ad in a trade publication to drive eyeballs to your video.

Your Next Step(s)

At the very least, every video you upload should be both optimized (#1) and shared (#2). And here’s a bonus tip related to optimization: Add a closed caption transcript to your video. Not only does it make your video content accessible to audiences of all abilities, it also gives you an extra keyword ranking opportunity. If transcribing your video yourself doesn’t sound like a fun way to spend the day, check out a service like Fiverr, where you can find folks who’ll do short transcriptions for as little as $5.

You worked to create the video. Now put the video to work for you!

Got more tips about what to do with YouTube videos to get more views? Share them in the comments!

  • Allensellshouses

    Great advise.. I am always working on ways to improve my business through the use of SEO. Videos of neighborhoods, listings and local events and places is just one of the ways. This blog was informative without being to technical. Looking forward to reading your blogs in the future 

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