[Hey party people! What follows is the official press release for this workshop, and it's so much fun to be working with the incredible Leslie Sturgeon, president and founder of Women Inspiring Women on this. Early bird registration ends 5/3, space is limited, and light refreshments will be served! Head on over to http://tinyurl.com/FacebookBizBooster to secure your spot.]
If you’re using Facebook to promote your business or organization, keeping up with the changes can be a challenge. However, staying on top of the changes and opportunities is vital, since Facebook is expected to reach one billion users later this year.
As part of their ongoing commitment to help passionate professionals, entrepreneurs, bold brands and mission-driven organizations, Lani and Allen Voivod, co-owners and “Allies in Possibility” at Epiphanies Inc., will co-host with Women Inspiring Women a tightly-focused workshop about optimizing and maximizing Facebook for business.
The workshop, “Facebook Business Booster,” takes place Thursday, May 10, from 10:00am to 1:00pm, at the SERESC Conference Center in Bedford, NH. Space is limited, and light refreshments will be served. Register by Thursday 5/3 for early-bird rates at http://tinyurl.com/FacebookBizBooster.
“This is not an introductory or overview session – current experience with Facebook as a professional marketing platform is recommended,” says Allen Voivod. As for the structure of the workshop, Lani Voivod says, “In addition to networking and collaborative resource sharing, attendees will learn specific tools, tips, and strategies they can use to save time, boost visibility, make powerful connections, and ultimately, increase profits.”
The three sessions within the half-day workshop are:
**The Timeline Tell-All**
Facebook converted all Pages to the Timeline format on March 30th. The switch creates new opportunities for customization, promotion, and interaction. Facebook also has some very specific rules about how you can use Timeline to represent your business or organization. Learn how to make the most of this radical change to the way you interact with your Ideal Audience, including tricks for customizing tabs, optimizing your Wall to convert visitors to Likers, and more.
**Optimizing Your News Feed Visibility**
More than 99% of your Page’s Likers are liking, commenting, and sharing your posts from the Facebook News Feed – and not on your Page itself! What’s more, only a small percentage of your Likers actually see your posts in the News Feed – 7.5% or less. You’ll be guided through the elements of “EdgeRank” – the algorithm Facebook uses to decide which posts show up in people’s News Feeds – and how to optimize your Facebook content so you get seen more often by more people.
**Introduction to Advanced Facebook Topics**
Extend the potential of Facebook! 3rd-party applications let you integrate Facebook with other social media platforms, run contests and sweepstakes, add shopping carts for ecommerce, and much more. The advertising platform is more powerful than ever, and Facebook Insights (the analytics program) has changed as our understanding of the value of social media action, reaction, and interaction evolves. This session introduces the possibilities for your next level of Facebook mastery.
This half-day event is the second of nine workshops for Women Inspiring Women’s 2012 Entrepreneurial Series, sponsored this year by Centrix Bank. Reserve your spot for an enlightening workshop designed to deliver a powerful, practical, even serendipitous boost to your Facebook success.
About Women Inspiring Women
Women Inspiring Women (WIW) is NH’s largest organization for women’s empowerment, personal development, business resources, networking and a whole lot of fun! WIW President and Founder Leslie Sturgeon is a two-time recipient of citations from NH Governor John Lynch and commendations from the NH Senate for her vision with Women Inspiring Women. She is also the recipient of the NH Small Business Administration’s “Women in Business Champion” award and the “Outstanding Women in Business” award from New Hampshire Business Review. Learn more at http://www.wiwnh.com.
About Epiphanies, Inc.
Hailed as ”visionary” and ”two of the most creative thinkers in the industry” by the NH Division of Economic Development, Lani and Allen Voivod share powerful social marketing and success strategies through speaking, consulting, events, webinars, workshops, and their own online channels. Their company, Epiphanies, Inc., is in the business of engaging leaders, inspiring entrepreneurs, and redefining what’s possible for bold brands, innovative businesses, and mission-driven organizations in this dynamic, relationship-driven world. “A-Ha Yourself!” and connect at http://www.EpiphaniesInc.com.