Hey there hi there ho there, and Happy Wednesday to you! Have you hit the ground running this year? Or were the first couple days just what you needed to gear up? Drop us a comment and let us know!
Here at Epiphanies, we’re firing on all cylinders so far. We’ve got a couple of cool announcements coming this week, and here’s the first of them. Allen will be part of a Q&A panel (and also presenting for a short bit o’ time) at a PR Bootcamp in Manchester, NH later this month. Thanks to Lisa Landry of Print Savvy and the Savvy Workshop for putting this event together (and for inviting us to be a part of it!). They do monthly in-person workshops on various marketing topics – check ‘em out on Facebook to see what else they’ve got planned for 2012.
But as for the PR Bootcamp in a couple of weeks, here’s the official scoop from the Savvy Workshop headquarters:
Get your PR off the ground with the Savvy PR Pros
Our panel of top notch professionals will get you in top PR form!
- Discover how to create strong and strategical foundational messaging that can be applied across all media to cement your brand identity.
- Learn the basics of how to write and format compelling press releases that will stay on message and get picked up by media outlets.
- Find out how to craft creative story pitches and work with your local media (not against them!)
- Learn how to plan media campaigns and negotiate the best rates for every dollar you invest in paid advertising.
- Hear from Media Relations experts about how they work to earn their clients media coverage through story pitches and expert commentary.
- Leverage social media outlets such as LinkedIn, Facebook, Twitter, blogs and others new media to get your story noticed…and published!
- Develop a PR strategy that includes event participation and speaking engagements for positioning you and your business as the “go to” experts in your industry.
10AM-2PM January 20, 2012 Lunch is included. $40.00 Register: http://www.savvypr.eventbrite.com
Meet Our Experts:
Monica Bardier, PingPR Owner/President
Award winning marketing and public relations executive Monica Bardier is Owner & President of PingPR, a public relations driven marketing communications agency that provides fully integrated multidisciplinary services including social media that build awareness and sales for its clients. Prior to starting PingPR, Monica worked as the VP of Communications at a leading advertising agency in New Hampshire, strategizing and implementing marketing and public relations campaigns for more than a dozen of the agency’s top accounts in hospitality, healthcare, finance, education, legislative and more. Monica was Director of Community Relations at Catholic Medical Center, one of the state’s leading acute-care hospitals; there, she was recognized as the top public relations professional among her peers by the New England Society of Healthcare Professionals for her public relations work surrounding the announcement of the hospital’s da Vinci Robotics. Monica has a strong television news producing background based on a 10-year career at WMUR-TV Channel 9, New Hampshire’s largest television station. Under her leadership as Executive News Producer, the station won its first Emmy from the National Television Academy of Arts & Sciences for Breaking News coverage.
Dale Allaire, Bridgeview Marketing/Founder and Managing Partner
Dale is a founding partner of BridgeView Marketing, is responsible for managing marketing communications, lead generation and media relations campaigns for high-technology clients across a wide variety of market sectors. A 20-year sales, public relations, analyst relations, branding and marketing veteran. Dale has developed and coordinated all aspects of direct marketing, channel marketing, public relations, analyst relations, customer relations, internal communications, sales and lead-generation and has worked for such companies as Cabletron Systems, Nortel Networks, SilverBack Technologies and Pannaway Technologies. Bridgeview provides high-tech organizations with the sales, PR and marketing resources traditionally associated with larger corporate agencies—but with the responsive, high-touch customer care and value of a boutique firm. Dale’s experience and knowledge has fueled the creation of a truly unique agency model which combines the core services that any high-tech organization needs to bridge the gap between sales and marketing.
Allen Voivod, Epiphanies, Inc. / Co-Owner
Hailed as “visionary” and “two of the most creative thinkers in the industry” by the NH Division of Economic Development, Allen and his wife/business partner Lani Voivod share powerful social marketing and success strategies through speaking, events, webinars, workshops and their own online channels. Their company, Epiphanies, Inc., is in the business of engaging leaders, inspiring entrepreneurs and redefining what’s possible for bold brands, innovation businesses and mission-driven organizations in this dynamic, relationship-driven world.
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