It’s beginning to look a lot like planning season for businesses! With 2012 just around the corner, now’s a great time to start thinking about what you’ll be doing for your business or organization in the next 12 months, and how you’ll be able to track your performance at the end of next year.
Christopher S. Penn, the Director of Strategy at WhatCounts, knows a little something about that topic. More than a little something, in fact! So we asked him to boil down his best bit of advice and deliver it in less than two minutes. He rose to the challenge with this terrific riff on what he calls “Line of Sight” marketing metrics. This was first shared with attendees at the 3rd Annual “A-Ha!” NH Social Media Business Summit back in October, and now, we’re thrilled to be able to share Chris’ tips with you!
(If you can’t see the embedded video from wherever you’re reading this, just take a quick click trip to our YouTube channel to see it. And heck, why not subscribe while you’re there?)
BTW, this interview was recorded at Podcamp Boston 6 in September 2011, which was a fantastic event. If you’re anywhere near the area, we highly recommend checking it out next year!
Getting seen on Facebook is a fabulous thing, if you’re trying to get a business or an organization OUT THERE to your Ideal Audience. But how do you “get seen,” in a world of 800 million users and billions of pieces of content?
To start, you’ve got to get with the concept of “EdgeRank.” That’s the algorithm Facebook uses to sort through all that content and deliver the best, most relevant items into News Feeds around the globe.
It’s a complicated concept, but we’ve boiled down the essentials to a video that, in less than two minutes, has the power to change the way you’ve been using Facebook Pages for visibility and engagement.
And if for some reason you can’t see the embedded video, please take a quick link trip to our YouTube Channel to check it out at the source.
What are some Facebook content strategies that have worked especially well for you? Start a conversation in the comments and let us know!
What, exactly, did you “Agree” to when you clicked all those “I Agree” checkboxes and buttons just to get access to your favorite websites, apps, and social media platforms?
Sharing, privacy, and information control are one of the biggest areas of discussion in the brave new world of the Social Web, and to get a fresh perspective on it, Lani talked to digital native and online entrepreneur Lane Sutton. Lane, a 14-year-old who serves as a social media consultant for clients including an autism/special needs advocate and speaker, lawyer, realtors, a college counselor, and more, also speaks at events and workshops about a wide range of Internet-related topics, including privacy and online security.
Lani caught up with Lane at one of his recent speaking gigs, a session at Podcamp Boston 6 in September 2011. He shared three of his top tips for managing your own privacy in this video, originally recorded for attendees at the 3rd Annual “A-Ha!” NH Social Media Business Summit. And now, Lane’s here on the “A-Ha!” Blog to share those tips with you, in exactly 95 seconds!
If you can’t see the embedded video, please jump over to our YouTube channel to watch it there.
What are your best tips for maintaining online security and privacy? Leave a comment and let other readers know!
Shaking it up with Janine Page after lunch.
The “A-Ha” NH Social Media Business Summit wrapped up just over a week ago and my head is still spinning with the great new ideas that were provided. It was promised to be a unique, energetic, and entertaining biz adventure and it certainly delivered on that promise.
The summit was chocked full of great takeaways on social media, new technology and creative business opportunities all provided by entertaining and knowledgeable speakers. Everyone I spoke with that attended the Summit was charged up to get back to work and utilize the cutting edge recommendations they learned. It was definitely time well spent.
As a professional content provider and marketing specialist, I appreciated the sound advice and reminders such as engage the audience with content that causes action, write like you’re talking to someone, try new things even if they seem difficult, and connect with others to form alliances. Besides all the tips I especially enjoyed the comraderie of the event and the encouragement from the speakers. It was inspiring and made me feel like anything is possible with some diligence.
It’s beginning to look a lot like planning season for businesses! With 2012 just around the corner, now’s a great time to start thinking about what you’ll be doing for your business or organization in the next 12 months, and how you’ll be able to track your performance at the end of next year.
