March 2011

If content is king – as everyone from organic SEO specialists to the Content Marketing Institute to General Electric CEO Jeff Immelt claim – then content creation is, in one sense, the purest form of content. Plagiarism, by extension, would be the complete opposite.

(And some friends of mine would say puns are the lowest form of content. But I digress.)

Content curation, then, would fall somewhere in the middle. Relying on material from other sources, yet requiring at least some level of original content be added to frame a conversation.

The whole point of curation is for you to act as the filter. As the expert in your field, you get to bring newsworthy subjects to the attention of your audience, and you get to apply your own spin on it. Share your viewpoint, expand on the discussion, contradict, rebut, rally, expound, applaud, recommend.

If you’re uncomfortable with the idea of calling yourself an “expert,” though, just don’t bother. As you continue to curate content, you’ll just naturally become seen as one. The word may not be used, but the effect is the same.

I’d bet that Ray William Johnson never refers to himself as an “expert.” Yet he’s created a hugely successful YouTube channel, on which he curates other YouTube content. Specifically, every day he shares a few videos with his audience that have gone viral, and often mercilessly mocks the subjects, the subject matter, and the person or persons responsible for the video.

He’s garnered hundreds of millions of video views for his own channel, and all because his audience sees him as an expert. An expert in the culture of YouTube, a comedic expert, and an expert in video editing and self-promotion. I’ll bet none of his loyal viewers refer to him that way, either, but that’s the fact of the matter.

In a way, Johnson’s like a news anchor of the web world. Like the Dan Rathers of the world before him, he’s not famous for making the news, he’s famous for reporting on it.

That’s the idea of content curation in a nutshell. Go ahead! Be the trusted source of information. Leverage other people’s content in service of your own goals. (With integrity, of course.) Make the overall goal of adding content to your own social channels as easy as it can be.

When people donate money to some charitable organizations, they don’t always know what happens next. You give the money, someone spends the money, and who can really say what good is being done with the money? As donors, we often don’t ask, and instead just trust that the non-profit will do what it says it’s going to do.

Non-profits, too, can do more to let their donors know how their money is being spent, and the remarkable results they create through the kindness of relative strangers. Kiva, in particular, is very good at this. One of our Lending Team’s loans is to an entrepreneur in Mongolia, and we just received this note that tells about the fascinating bigger picture in which we play a part.

Thank you for your ongoing support of Kiva and its entrepreneurs at XacBank, a field partner in Mongolia. Just recently, XacBank marked the two year anniversary of its partnership with Kiva. Over this time, you and other lenders have assisted over 2,950 entrepreneurs with $3,400,000 USD in loans.

As a Kiva Fellow, I’ve been working at XacBank over the past six months and want to share a few of their interesting programs – the creation of green loans, the spread of mobile banking, and the promotion of organic products.

Did you know that [the Mongolian city of] Ulaanbaatar is ranked the world’s 5th worst city for air pollution? (That’s what it looks like, right there.) The World Bank estimates that 60% of the air pollution comes from household heating systems and the fuel used to keep families warm in the winter. XacBank has partnered with Micro Energy Credits to develop green loans for items such as fuel efficient stoves, solar panels, warm housing covers, and energy efficient fuels.

Oyunchimeg, one of XacBank’s eco loan clients, began sewing sheets from her ger, a traditional Mongolian felt tent, in 2009. Running her small business from her home means that she must simultaneously keep a fire going in order to stay warm. At the beginning of winter, Oyunchimeg took a microloan from XacBank in order to buy more environmentally-friendly fuel in bulk. Oyunchimeg said that the new fuel helped her save money on fuel costs in the long run and also helped her run her business from home.

As well as in the environmental sector, XacBank has been innovative in the mobile banking area. XacBank created a mobile banking service named AMAR, which is available in some of the most remote areas of Mongolia. Clients no longer have to travel to one of XacBank’s physical branches; Clients can use a combination of cell phones and over 3,000 cash-handling agents, such as remote grocery stores and trusted individuals, to make a variety of transactions such as depositing, withdrawing, and transferring money.

Altantsetseg is both a Kiva entrepreneur and AMAR mobile banking user. She operates a small business selling meat in the capital city of Ulaanbaatar. Altantsetseg says that she’s a very busy woman running her small business, and normally doesn’t have too much time to go to the bank office. Since becoming a user of the AMAR mobile banking service, Altantsetseg says it has really saved her time and made her business more efficient. She can take payments and send payments to and from her partners through AMAR.

XacBank has partnered with many organizations such as the Mongolian National Chamber of Commerce, large energy businesses and national media organizations to promote a project named Organic Mongolia. This project promotes organic goods grown and produced locally in Mongolia. It supports micro-businesses by providing low interest rate loans with no collateral requirements.

In addition to the loans, the project has many activities such as mass media advertising for the organic goods, training for entrepreneurs by professionals, certification of organic goods, and large scale trade fairs. So far, Organic Mongolia has assisted a wide variety of businesses like bee farms, greenhouses, soy bean production, and animal nutrition products.

Recently, all of the Organic Mongolia partners volunteered one day to assist a local greenhouse in bringing in their harvest. The XacBank team cleared the greenhouse of cucumber vines and roots, and then planted a batch of lettuce. While the team members worked in the greenhouse, the media sponsors produced a small segment to promote organic farming and organic businesses to the Mongolian public.

The staff at XacBank are committed to reducing poverty in Mongolia through innovative activities like the ones I’ve shared with you. Thank you again for your continued support of Kiva entrepreneurs, and, in turn, the Kiva field partners that disburse the loans in Mongolia.

–Amber Barger, KF14 Mongolia

To support entrepreneurs in Mongolia and other developing nations, please join the “A-Ha Yourself!” Lending Team at Kiva today, and even in a small way you can start making a world of difference.