How to measure a return on investment for social media was the #1 question marketers and small business professionals had when responding to this year’s Social Media Marketing Industry Report. Why make it harder than it has to be? Or, to turn the question positive, how can you make measuring social media’s bang for your buck as easy as possible?
Thanks to Jason Falls of Social Media Explorer, whose Social Media Success Summit webinar answered the ROI how-to question in depth. Here, in line with the make-it-as-easy-as-possible mantra, are three very simple ways to find out how well social media marketing is doing for you, in general and compared to other marketing efforts.
Ahh, Facebook readers…shame you can’t see it on the world’s most powerful social network, but with one more click, you can see it on YouTube.
