The Deal: Attention Deficit Disorder (ADD) Info Summits – short blasts of info for adventurous entrepreneurs!
Time: 2 minutes, 58 seconds – give it a listen with the Audio Acrobat player below. (Can’t see it? It happens sometimes. Click here instead.)
Featured Expert: Our own Allen Voivod, Certified Social Media Strategist and Co-Content Lover in Chief.
Summary: Allen recently spoke to a couple of undergraduate business classes at Southern New Hampshire University about social media and its place in the broader marketing planning and business planning picture. Post-lecture, he took a moment to riff on three top things to consider for social media strategy.
Teaser Quip: “This doesn’t always look like money, exactly – it’s not necessarily a straight A-to-B link.”
Idea Path: Integrating social media strategy with a marketing plan and a business plan >> 3 top things to consider >> who/where the audience is now >> who/where the audience will be >> search engine optimization >> Google and Bing indexing full feeds of Facebook and Twitter >> Universal Search Placement (USP) >> return on investment (ROI) >> David Meerman Scott putting his pants on >> other ways to look at ROI
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