Networking, innovating, and getting “wild” about business

by Allen Voivod

Wild for InnovationHere’s one thing that 2009 taught us – everything you think you know about business can change very rapidly, and cause even the most stable of companies to get nervous, get shaky, and in some unfortunate circumstances, go under.

Here’s something else we know – out of recessions come some of the most powerful, profitable, game-changing companies. General Electric, Hewlett Packard, Microsoft, CNN, Federal Express, Burger King, and dozens of other giants started out in what some would consider the worst of economic circumstances.

One of the keys to their survival through thick and thin is their ability to innovate – to constantly search for ways to improve the way they do business, internally and externally. This is the overriding theme behind “Wild for Innovation,” billed as “a unique opportunity for New Hampshire businesspeople to converge with some of the brightest at UNH for a day of learning, sharing, celebration.”

It’s happening Friday, March 5th, at UNH in Durham, starting at 12pm and continuing through 5:45pm, after which there’s going to be a tailgate-style networking dinner. (You can stay and watch UNH’s hockey team take on Boston College at 7:30pm and make a night of it, too.)

I’ll be honest: I wasn’t planning on going originally, even though one of our clients is involved in putting on this event. But I’ve since changed my mind, and the reason why is because of what I learned from studying up on trade shows a couple of years ago:

If you want to stand out in your field, look at what’s happening in different industries to get fresh ideas, find out what’s working (and what isn’t), and bring some of that into your own presence as appropriate.

Same thing goes for innovation – if you want to get in the innovation mindset, surround yourself with open-minded business professionals who are thinking in that direction. Surround yourself with people who are actually innovating for a living. Get fresh input from different fields that you can take back and put to work in your own business.

You’re going to get that (and a lot more) from Wild for Innovation Day. It’s an event unlike others I’ve seen put on here in NH in the past, tickets are limited for it, and half are gone already, so don’t wait until the last minute – jump on it today.

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