An entrepreneurial adventure in content creation, idea generation, viral marketing, renegade branding strategies, and small biz nudity by Lani & Allen Voivod, aka The Content Lovers™, co-owners of EpiphaniesInc.com. "A-Ha Yourself!™"
Jan 2010
10
From Seth Godin’s excellent little read, Tribes, on “Belief”:
People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: They give people stories they can tell themselves. Stories about the future and about change.
Incidentally, this section was inspired (and completely includes) this post. At this rate, Seth’s next book will be a collection of haikus. 
Previous post: What do Facebook Fan Pages say about us?
Next post: Help Kiva turn clicks into 10 million dollars (and obliterate poverty, too)
Get updates sent right to your inbox
Lani - Creative strategy. Practical dreaming. Brand-building brainstorming.
Allen - Inspired collaboration. Active listening. Content implementation.
