From Seth Godin’s excellent little read, Tribes, on “Belief”:

People don’t believe what you tell them.

They rarely believe what you show them.

They often believe what their friends tell them.

They always believe what they tell themselves.

What leaders do: They give people stories they can tell themselves. Stories about the future and about change.

Incidentally, this section was inspired (and completely includes) this post. At this rate, Seth’s next book will be a collection of haikus.

Posted in Dances With Gurus, Storytelling |

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