The Deal: Attention Deficit Disorder (ADD) Info Summits – short blasts of info for adventurous entrepreneurs!
Time: 16 minutes, 29 seconds – give it a listen with the Audio Acrobat player below!
Featured Expert: Stacey Hylen, Hylen Success Coaching.
Summary: Allen interviews Stacey ahead of Business Optimization Week about the reasons why hiring a business coach can be the smartest thing you can do for your business – even (and especially!) during challenging economic times.
Teaser Quip: “You can’t solve a problem at the same level of thinking that created it.”
Idea Path: Making people look and feel their best >> business makeovers >> business “optimization” >> what a coach really does for your business >> looking with different eyes >> how that creates possibility >> the effect of cutting back on marketing >> priming the water pump >> whose job is it to remember whom? >> creating accountability >> adding upsells >> one tweak leading to up to $11 million in revenue over 10 years >> what Tiger Woods’ coach is sharing with him >> 3rd annual B.O.W. >> marketing and mindset >> consistency >> stepping outside a comfort zone >> making it convenient to gain information >> preview of B.O.W. >> implementation packages for a “kick in the butt” 
More Info: Business Optimization Week is FREE to attend, you can get downloadable recordings for a nominal fee (and a great deal on implementation packages on top of that). We’re thrilled to be joining the roster of speakers for BOW, including Dean Hunt, Ed Gerety, Felicia Slattery, Shannon Cherry, Therese Skelly, Lou Bortone, and many more!
