Earlier this month, I had the chance to talk about the usefulness of Twitter for hotels to the general manager of one national chain’s location here in New Hampshire. In doing a bit of research, I found a number of links to great articles about social media marketing strategy for hotels (thank you ever and always, Google).
After parsing through pages of results, I thought I’d share some of the most useful ones here, in case you or someone you know is in the hospitality industry and considering using Twitter to boost competitive edge, explode visibility, expand reach, and ultimately increase revenues from reservations and event bookings.
(And this serves as a good blogging tip, too. If you have to do research for something in your business that could help a number of other folks – clients, prospects, partners, vendors, etc. – and is worth you being found for online, then put it up on your blog!)
In no particular order…
Hotels That Twitter and Twitter Well
You’re Still Not Twittering, Are You?
When Hotel Chains Use Twitter – Part 1, Part 2, and Part 3
Twitter Starter Pack for Hotels (28.5 Users to Follow)
Hyatt Announces Twitter Concierge Service
Hotels and Twitter – Why Some Succeed and Others Fail
Content: The Key to Online Hotel Bookings
Twitter to Your Hotel’s Advantage
Plus a bonus 9th – our own 37 Easy Ways to Boost Biz Visibility, Revenue, & Results With Twitter
And hey! Even if you’re not in the hospitality industry, check a few of these links out. Why, you may ask? Because that’s how inspiration strikes. Cribbing from what’s working for other folks, looking at best practices, and getting fresh ideas from different industries is a great way to revitalize your own marketing and get the results you want and deserve.
