July 2009

Jul 2009

29

Tonight: Your chance to learn (and #SHINE!) from the master

by Lani Voivod

If you haven’t already, there’s still time to sign up for a groundbreaking preview call hosted by Ali Brown coming up TODAY, *Wednesday, July 29, 8:00pm Eastern.

It’s called “Shine: The New Entrepreneurial Model That’s Changing the World”

ali09If you’ve been reading the “A-Ha!” blog for a while, you know how much we’ve learned from Ali Brown over the years. For nearly ten years, she’s been in the trenches of the online marketing world, played with “The Big Boys” of online marketing, and is literally building an empire that is growing exponentially – in terms of REVENUE, VISION, and dynamic global REACH. Her passion is in helping forward-thinking entrepreneurs by sharing her business models and proven income growth strategies, and her emphasis is on designing a business that’s serves your own lifestyle goals as well as many very grateful target markets.

Ali shares from her heart, shifts your thinking, and speaks from hard-won experience. I have personally been watching and studying her since 2001, and am in awe of her amazing, ever-ascending personal and professional journey.

Anyway, the important thing to know is Ali’s methods work – she’s helped everyone from home-based moms to millionaires double or triple their revenues by ramping up their businesses. She leads by example, having started with so little and having become a multi-millionaire herself.

Now, Ali’s ready to launch something new, innovative, and relevant to today’s changing business model. And she’s revealing all on this one-time complimentary teleseminar called “Shine,” which you can learn more about at:

http://bit.ly/AhaShine

Ali believes (and so do Allen and I) that there’s a monumental shift happening in business, and the world. Previous income models are failing and fading.

Entrepreneurs who are continuing to operate as they have previously are finding the same old strategies are not working anymore. In fact, they are likely hurting their business.

Ali’s intention is to explain it all on this one-time call. So, in addition to the valuable CONTENT she’ll be sharing, you’ll get a chance to see how one experienced teleclass guru presents her carefully-crafted ideas in an hour-ish format. :)

She says she’ll also be sharing about her groundbreaking new LIVE Shine event this fall in Las Vegas, Nevada. (And you’ll learn how you can enjoy a generous $500 discount off the ticket price. Woohoo!)

Again, learn more and register for this free teleseminar TODAY at: http://bit.ly/AhaShine

Are you OPEN to new possibilities? New ways of thinking? Are you WILLING to let yourself consider a new way of doing business, receiving information, and trusting the process?

If you are, sign up. Check it out for yourself. And by all means, shoot a comment on our blog to let us know what you think.

Onward and upward!

Jul 2009

27

“Bring the Love Back” – Consumers, Advertisers, & a lunch gone wrong

by Lani Voivod

Thank you to Matt Arndt of Turbo Social Media for letting me know about the BringTheLoveBack.com video below, which does a dynamite job lampooning the growing divide between traditional advertising and the new, ever-evolving world of social media marketing.

http://www.youtube.com/watch?v=RZDXfB0Rd4Q

Matt wrote a great blog post introducing the video, too — How is Social Media Marketing for Business Different From Traditional Advertising? – which I encourage you to check out.

You know, for the most part, we all understand that doing nothing but talking about ourselves instead of listening to our clients, customers, Fans, Followers, Friends, connections, Ideal Audience, Target Market, and all the other folks we’re hoping to yap with is a bad idea. But navigating from theory to practice in this area is no small feat. Whether you’re a solo professional or a multi-billion dollar corporation, it’s hard to keep up with all the feedback coming your way — even the good stuff!

The best recommendation I can offer – and one Allen and I do our best to practice in our own business – is to be authentic, compassionate, and HUMAN in your communications efforts. As channels continue to expand and multiply, we simply may not be able to respond in a “perfect” same-day manner. Even with a solid, dependable team in place, emails get overlooked, Twitter’s Direct Messages are missed, Facebook shout-outs are saved for later, and then maybe even forgotten…

But if we do our part in giving others the benefit of the doubt, in doing the best we can with integrity and understanding, and in being realistic with our expectations of ourselves AND others, then we can forge ahead with a sense of adventure and entrepreneurial grace. :)

Jul 2009

22

Top 4 Time-saving Tips for Staying Active on Social Media Sites

by Lani and Allen

Staying active on multiple social media sites is a challenge we all have as small business owners. We’ve even been asked to help bigger organizations like the state’s Division of Economic Development to eliminate redundancy and streamline their social media efforts.

The good news is, there are quite a few ways to LEVERAGE your time and content in social media. Here’s how…

***RSS feeds are key.***

“RSS” stands for “Really Simple Syndication.” Blogs, Facebook, Twitter, and many other social sites automatically generate RSS feeds. For example, if you have a blog (we use and recommend WordPress), you can use its RSS feed to send your blog posts to other sites (Facebook, Twitter, LinkedIn) and even to your email subscriber list automatically. In other words, you set it up once and forget about it.

Using a syndication service is another time-saving method.

Websites like Ping.fm or HelloTxt.com (yes, that’s “text” without the “e”), are one-stop shops for sending status updates to multiple social networking platforms.

“Plug-ins” can also help. They’re just little pieces of software that expand the functionality of blogs, like WordPress. Dozens of plug-ins exist for integrating your blog content with social media platforms. “Applications” do the same thing for Twitter, Facebook, and other social media sites.

And if you’re on the move a lot or you simply don’t like to be tied down to your computer, using Twitter as your quick ‘n easy content launcher may be the way to go. You can send fast, painless content shots – messages, links, exchanges with other professionals – via your cell phone, smart mobile device, or computer, and use your “tweets” to update your presence on other social platforms.

Finally, while you may not have the budget to hire an employee, there are affordable alternatives.

Virtual Assistants – entrepreneurs who provide professional administrative, technical, or creative (social) assistance to clients from a remote location – can be hired for specialized services, for as little as 5 hours per month, for $20-$60 per hour. You can also find freelancers through services like oDesk.com or eLance.com, for $5-$20 per hour.

Whether you spend an hour a day or an hour per week on your social media presence, it’s an ongoing learning process. As you start to see results and get more comfortable, you’ll know how best to budget your time and resources.

Lani & Allen Voivod, The Content Lovers of Epiphanies, Inc., help imperfect-preneurs, global brands, and mission-driven organizations use social marketing & success strategies to ramp up visibility, competitive edge, and profits. Get their free Special Report, “37 Easy Ways to Boost Visibility, $$, and Results w/ Twitter” at http://www.EpiphaniesInc.com/twitter. Then grab “I Had an ‘Aha Moment – Now What?’ at http://www.AhaSuccessKit.com!

Jul 2009

17

Agent of Karma: Hilary Niles of Niles Media

by Content Lover

It’s always great to get an email that says, “You two rock!” It’s even better to get it roughly six minutes after the end of a free teleclass you’ve just delivered.

nilesmediaThat’s exactly what happened this past Wednesday, when we held the “6-Step Social Media Kick Start” call (you can access the call replay here). Hilary Niles of Niles Media dropped us a line with some very kind words, just as Lani and I had gotten a couple glasses of water and sat down to breathe post-call.

She also generously said “Yes” to our request to be allowed to share her full-blown thoughts and impressions with you (thank you, Hilary!):

I’d say first and foremost I just love how clear it is that you two operate as a team.  Picking up each others’ thoughts, complementing each others’ styles, spreading the focus of your message between the two of you.  That’s what I heard, anyway, and I loved it.

I also appreciate that you make the whole realm of social media feel accessible.  You position yourselves as the experts, but not by divination or some secretive method.  By trial and error, you have amassed an enormous amount of knowledge, and it appears that you continue to do so.  I suppose it just boils down to being human, being happy to admit it, and making that a measure of success rather than excuses.

Another great comment that cannot be overstated—although nothing could be more simple or obvious—is that learning these social media tools is a matter of simply investing in one’s own professional development.  And that development, for the serious professional, is ongoing.

Finally, I’m left with the impression that you both are really just being yourselves.  Lani said something to the effect of encouraging everyone else to do the same—to find your core and stand firmly in your talents, passions and expertise.  I love that, and again it’s a message that is so fundamental and obvious, yet often gets overlooked.

And this was the second email she sent to us, after we asked if she’d elaborate on what resonated with her from the call.

Thank you, Hilary. Honestly, I don’t think we could have been gifted a better testimonial even if we had written it ourselves.  ;)

Jul 2009

16

6 Steps to Social Media Success – launching July 20th!

by Content Lover

We can’t help but be excited about where business marketing is going in 2009 and beyond. Social media tools are here to stay, they’re growing in power, popularity and potential, and they put everyone on about as level a playing field as you could ever hope to see in the business world.

Considering all that, and based on our own passions (as well as the needs of our clients and friends), we’ve begun building the training side of our social marketing & success strategies business. The following program announcement is big news for us in that regard.

Also, on a side note: We’re aware that the “A-Ha!” blog in recent weeks has become a bit “me-me-me,” which on the one hand is great – we’ve had some wonderful news to reveal and tremendous opportunities to share. On the other hand, we realize it’s going to get boring fast if we continue in this vein without ramping up the non-promo content as well.

So let me just simply say “Thank you” to everyone who’s expressed kinds words of congratulations and encouragement these past few weeks, and know that you can still count on the”A-Ha! blog for tips, tricks, ‘n strategies to boost your visibility, reach, competitive edge, and results.  ;)

Six Week Social Media Program Helps Businesses Get Strategic, Virtual Training on Web 2.0 Marketing
LACONIA, NH (PR.com) – Social media is becoming a must for all businesses, regardless of size, no matter who their customers are, and without waiting to see which platforms will be around five years from now and which ones will be gone this time next week.

But as increasing numbers of entrepreneurs, corporate professionals, and key players in mission-driven organizations consider the realm of social media, there are choices they can make to speed up their learning curve, leverage their time and resources, and make concrete, rapid progress with their efforts.

To help these forward-thinking professionals, social marketing firm Epiphanies, Inc. is launching the “Social Media Kick Start Virtual Boot Camp.” The series of six webinar-style learning modules will be released weekly starting Monday, July 20th, 2009.  Registration for the Virtual Boot Camp is $197, and the registration form with event details is online at http://www.EpiphaniesInc.com/6StepSocial.

“We’ve been inspired by feedback from people we’ve met at networking events and speaking engagements, plus the inquiries we’ve received from clients, partners, friends and fellow business owners, to create this program,” says Lani Voivod, co-owner and Content Lover at Epiphanies, Inc. “The Social Media Kick Start Virtual Boot Camp is designed to help you start using social marketing platforms powerfully, practically, and with confidence that your efforts will deliver tangible results.”

Lani, along with her husband and business partner Allen Voivod, will also hold two live question-and-answer sessions by teleconference during the six-week program. Boot camp attendees can submit questions in advance, and will receive digital recordings of these Q&A sessions, along with lifetime access to the webinar-style modules.

“We’ll start with a Social Marketing 101 session that provides an overview of tools, tips, and tactics for success with social media,” Allen says. “From there, we cover the four platforms that are indispensible to any professional’s social media presence – blogs, Twitter, Facebook, and LinkedIn.

“And in the last module, we cover implementation and integration strategies. These are the most powerful ideas in the whole series – covering the ways to reach multiple audiences in the places they want to be reached, without requiring you to spend your entire day lost in the social media atmosphere just to keep up.”

Attendees of the Social Media Kick Start Virtual Boot Camp will also receive a Boot Camp “Starter Pak,” micro-guides for each module, plus templates and checklists Epiphanies developed for social media success in their own business and their work with corporate, government, and small business clients.

About Epiphanies, Inc.
Lani & Allen Voivod, the Content Lovers of Epiphanies, Inc., help entrepreneurs, global brands, and mission-driven organizations learn and use social marketing and success strategies to boost visibility, community, competitive edge, and profits. Get their Free 19-page Special Report, “37 Easy Ways to Boost Biz Visibility, Revenue, & Results With Twitter,” at www.EpiphaniesInc.com/twitter.

Jul 2009

14

A social media coup for the state of New Hampshire! (#NH)

by Lani and Allen

wolvesfootballJust when you think it’s all been done in the marketing and promotions world, the renegade “not your grandfather’s state government” team at the NH Division of Economic Development busts out of convention and into the pioneering innovation game by combining social media with arena football.

According to this post on the state’s “No Bull” Business blog:

“For the first time in North American professional sports history, computer terminals will be set up in a major sports arena’s concourse where fans can “tweet” about their experiences at the game.

“‘This is an incredible coup for the State of New Hampshire,’ said New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher, one of the organizers of the promotion. ‘With social media becoming such an incredible phenomenon, especially with the business community, this is a great way to get the Granite State excited about Twitter, Facebook and other new communications vehicles.’”

And for Team Voivod here at Epiphanies, Inc., this is especially radical, because we’re part of the team that developed this outside-the-box experiment and made it possible, along with the Division of Economic Development’s Business Resource Center, the Manchester Wolves, and Best Buy.

Love, love, LOVE to see cool ideas put into action!

Don’t forget to check out the original post, and throw some kudos Steve Boucher’s way by commenting on the No Bull blog:

Wolves Fans “Atwitter” About Social Networking Promotion – Special Offer for “No Bull” Fans

(Posted using ShareThis)

(It’s good biz visibility for ya, too. :) )

Jul 2009

13

Free Teleclass Reveals 6 Steps to Getting More Leads, Clients, and Results with Social Media Marketing

by Lani and Allen

Summary: Participation in social networks continues to grow at a frenetic pace in 2009, and success-minded professionals are hungry for short cuts, straight-shooting advice, and results for their efforts. To meet that need, social marketing firm Epiphanies, Inc. is hosting a free teleclass, “The 6-Step Social Media Kick Start: How to Get More Leads, Clients, and Results (and Have a BLAST Doing It),” Wed. July 15th, 2009 at 1pm EST. Register at http://www.EpiphaniesInc.com/SocialMediaKickStart.php.

LACONIA, NH, July 14th, 2009  – Participation in social networks continues to grow at a frenetic pace in 2009. Facebook, at well over 300 million members is on track to triple in size this year, for example, and Twitter is growing more than five times faster than Facebook.

But as ever more entrepreneurs, corporate professionals, and key players in mission-driven organizations fold social media tools and platforms into their marketing activities, they find it’s not easy to get great results right from the start.

kickstartcallTo help these success-minded professionals, social marketing firm Epiphanies, Inc. is hosting a free teleclass, “The 6-Step Social Media Kick Start: How to Get More Leads, Clients, and Results (and Have a BLAST Doing It).” The live call takes place Wednesday, July 15th, 2009 at 1pm EST, and the registration form with event details is online at http://www.EpiphaniesInc.com/SocialMediaKickStart.php.

“On this highly-focused teleclass, we’ll share critical success strategies for social media, from mindset to time management and measurement,” says Lani Voivod, co-owner and Content Lover at Epiphanies, Inc. “Those are the foundational aspects that can make or break your social media marketing efforts.”

Lani, along with her husband and business partner Allen Voivod, will reveal the social media tools necessary for businesses to boost visibility, expand reach, outshine competitors, and get tangible results from their efforts. The teleclass is also an info-rich sneak peek of their six-week Social Media Kick Start Virtual Boot Camp, which begins July 20th.

“One older platform is especially important right now, to serve as the hub of your social media presence,” Allen says. “Another site has basically become a second Internet, entirely beyond the reach of the major search engines, and it’s an 800 lb. gorilla you can’t afford to ignore.

“Those make up two of the four elements we like to call your ‘Social Media Starter Kit.’ Without these tools in place, you and your business Will get left behind in 2010 and beyond.”

On June 15th, the Voivods designed and delivered the first annual “A-Ha!” NH Social Media Business Summit for 100 New Hampshire professionals from the private and public sectors, and they say this free preview class underscores key information presented at that day-long event.

“Last month’s live Summit introduced people to the potential of social networking, discussed strategic social marketing concepts, and debunked the myth that social media can’t be measured,” Lani says. “Now, we’re drilling down into core principles, to reach and serve professionals worldwide so they can move forward in their social media journey with confidence and clarity.”

The “The 6-Step Social Media Kick Start” teleseminar will be recorded, and a digital copy of the recording will be available to anyone who registers for it with their name and email address at http://www.EpiphaniesInc.com/SocialMediaKickStart.php.

About Epiphanies, Inc.
Lani & Allen Voivod, the Content Lovers of Epiphanies, Inc., help entrepreneurs, global brands, and mission-driven organizations learn and use social marketing and success strategies to boost visibility, community, competitive edge, and profits. Get their Free 19-page Special Report, “37 Easy Ways to Boost Biz Visibility, Revenue, & Results With Twitter,” at www.EpiphaniesInc.com/twitter.

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Jul 2009

10

Drawing the line between “professional” and “personal” for social networking

by Lani and Allen

Balancing professional and personal information for social networkingThe professional/personal divide for social networking is a big deal for a lot of people. It’s a question we’ve been asked at just about every single event, presentation, or workshop on social media we’ve delivered, during in-person networking sessions, and heard as attendees at other social-media-related soirees.

Personal privacy concerns play into it. A company’s legal liability and reputation also play into it. And the media highlights incidents of people who either aren’t using common sense or don’t know how to control their privacy settings properly.

You may have heard about the Philadelphia Eagles part-time employee who complained on Facebook about a trade the Eagles didn’t make, and was fired as a result. D’oh! Or the person who lost a job offer from Cisco for tweeting about the choice of taking a good paycheck but hating the work and the commute.

Things like this happen all the time, and happened well before social media ever came along. Stupid emails accidentally sent company-wide, inappropriate remarks in meetings, bad behavior at office parties…the list goes on and on.

So rather than limit the professional/personal conversation to social networking, let’s look at it in terms of networking in general.

When you go to an “offline” networking event, do you ever, only, and exclusively talk about business? Of course not! You talk about the weather, baseball, traffic, kids, movies, and all the other water-cooler-type topics that ultimately become fertile ground for creative collaborations, engaging services, and even striking business deals.

It’s an open secret that, at its core, business is not about “business.” It’s about people and relationships. People want to create relationships, and do business with people who they enjoy, respect, and feel comfortable with. For that to be at all possible, mixing the professional and the personal – in a way that feels comfortable for you, demonstrates professionalism, and respects the tenets of respect and human decency – has never been easier, or smarter, for your business success.

As a result, when asked about “professional versus personal,” we add a third category to the conversation – “private.” You don’t talk about the unexpected blemish that’s developed in your bathing suit area. You don’t talk about how you want to tell off your boss with every four-letter word you can think of. You don’t put anything online that you would be embarrassed to see on the front page of the New York Times.

In fact, asking yourself that gut-check, common-sense question, “Would I be okay if this was read or seen by millions of people, including my neighbors, colleagues, and grandmother?” before you share your thoughts online is all you really need to do to manage the professional/personal/private divide.

Your clients, prospects, partners, and allies all want to know there’s a savvy business mind at work when they connect with you. They also want to know you’re human. As business becomes ever more competitive, the personal connection becomes ever more vital. Social networking tools allow you to mix the professional AND the personal with confidence and your own unique flair, for maximum value. So dive in and start sharing!

Jul 2009

8

“Got social media overload?” NH biz leaders call on “the experts” for answers

by Lani and Allen

We’re proud and grateful to announce that we’re the featured experts for July AND August for the Amoskeag Business Incubator and Manchester Union Leader’s on-line “Ask-the-Expert” series. (So cool!)

0709_abi_asktheexpertThe jist is, there’s an interactive, web-based environment where questions may be asked and answered on various business topics that change each month as new experts are introduced. Experts contribute an article on a specific business topic. Readers ask questions of the featured expert, and answers to selected questions are posted and available on the website for future reference.

The Union Leader introduced us to its audience in both their print and online editions – Ask the Expert: Got ‘social media overload?’ - a little over a week ago, and the Amoskeag Business Incubator also posted our first article – Social Media 101: Breaking It Down for the Busy NH Professional - on their site. We just got word today that they’ve emailed it to their subscribers, too, and have offered it as a handout to attendees of a small biz financing event hosted by U.S. Senator and former NH governor Jeanne Shaheen. (Wow, thanks ABI and especially Michele Petersen for making this possible!)

So as the questions come pouring in, we’re going to do our best to share answers to some of the most popular queries here on the “A-Ha!” Blog.

Here’s one question answered today:

“I want to get involved with the social media opportunities, but I’m wondering if I’ll have the time to keep active on all the sites. I’m a small business owner and don’t have money in the budget to hire someone to do it for me. Is there an easy way to it all the sites at once with one update?”

And here’s our reply, which we’ll be republishing soon as “Top 3 Time-saving Tips for Staying Active on Social Media Sites” via our article distribution service (www.AhaArticles.com), in the Inciter ezine (sign up at www.AhaSuccessKit.com, or get a subscription with your free Twitter Special Report), and in our “Inciter Articles” blog post category…because we LOVE to leverage content! ;)

Staying active on multiple social media sites is a challenge we all have as small business owners. We’ve even been asked to help bigger organizations like the state’s Division of Economic Development to eliminate redundancy and streamline their social media efforts.

The good news is, there are quite a few ways to LEVERAGE your time and content in social media.

RSS feeds are key.

“RSS” stands for “Really Simple Syndication.” Blogs, Facebook, Twitter, and many other social sites automatically generate RSS feeds. For example, if you have a blog (we use and recommend WordPress), you can use its RSS feed to send your blog posts to other sites (Facebook, Twitter, LinkedIn) and even to your email subscriber list automatically. In other words, you set it up once and forget about it.

Using a syndication service is another time-saving method.

Websites like http://Ping.fm or http://www.hellotxt.com (yes, that’s “text” without the “e”), are one-stop shops for sending status updates to multiple social networking platforms.

And if you’re on the move a lot or you simply don’t like to be tied down to your computer, using Twitter as your quick ‘n easy content launcher may be the way to go. You can send fast, painless content shots – messages, links, exchanges with other professionals – via your cell phone, smart mobile device, or computer, and use your “tweets” to update your presence on other social platforms.

Finally, while you may not have the budget to hire an employee, there are affordable alternatives.

Virtual Assistants – entrepreneurs who provide professional administrative, technical, or creative (social) assistance to clients from a remote location – can be hired for specialized services, for as little as 5 hours per month, for $20-$60 per hour. You can also find freelancers through services like oDesk.com or eLance.com, for $5-$20 per hour.

Thanks for your question. Whether you spend an hour a day or an hour per week on your social media presence, it’s an ongoing learning process. As you start to see results and get more comfortable, you’ll know how best to budget your time and resources.

Good luck with your business!

Jul 2009

7

“Hard” topics versus “soft” topics – what’s got more value?

by Allen Voivod

It’s a question that comes up in business content strategy and development on a regular basis, and the answer always tends to be the “hard” topic. I think it’s right, and I also think it’s fundamentally flawed.

But before I get on a roll, let’s step back. What’s a “hard” topic, and what’s a “soft” topic? Put simply, a hard topic is one where the benefits are in straightforward, measurable numbers and tactics. “Implementing this one tactic increased my email opt-ins by 39%!” or “Discover the secret that added $84,271 to my bottom line!” That sort of thing.

A soft topic, on the other hand, can’t be measured cleanly. Generally, soft topics are about mindset – how you think about success, manifestation, the Law of Attraction, improving health and well-being, and so forth.”Gain the Confidence to Master Any Sales Situation.”  “Manifest Your Success With This 7-Day Formula.” I think we’d all agree the mental game is critical to business success, but because it’s hard to document how a positive attitude netted you thousands of dollars, it’s not considered an ideal value proposition to highlight.

Lani and I were talking about our business yesterday during our regular Monday morning corporate meeting – this time taking place during a walk around Gunstock Mountain. And one of the conclusions we came to is this: The same money-making tactics and solutions are available to everyone in the online world, so the “hard” topics actually don’t matter as much to your overall success.

Of course, you have to make good decisions and execute on them – pick a good niche, create engaging content, watch your numbers, make course corrections, and build over time. But these are skills that anyone can learn or hire out for.

The REAL difference is in the BELIEF.

BELIEF informs the decisions you make. BELIEF controls your follow-through. Your BELIEF resonates with the clients, prospects, and partners with whom you connect. BELIEF carries you through when the people around you – who are used to a different kind of life – say what you’re doing can’t be done.

Arthur C. Clarke once said, “Any sufficiently advanced technology is indistinguishable from magic.” We take so many things for granted in our lives, it’s hard to believe that much of what we rely on today didn’t exist 100 years ago. Literally did not exist. But someone had to BELIEVE these things were possible. Computers, cars, cell phones, television, space travel – not happening 100 years ago. Go back 200 years, and we’re talking reliable electric lighting, indoor plumbing, the telephone and radio.

Someone had to BELIEVE it before it could happen.

And when it comes to social media? Wow. Five years ago, Twitter didn’t exist. Ten years ago, neither Facebook nor LinkedIn existed. Twenty years ago, blogging didn’t exist. Thirty years ago, the Internet was nothing but a twinkle in the eyes of computer programmers.

Belief may be a so-called “soft” topic, but the fact is, BELIEF is the hardest “hard” topic of them all. In the same way it’s difficult to comprehend how a spider’s silken thread is actually stronger than steel, it’s difficult to comprehend belief as being more valuable than, say, tweaking your choice of words on a pay-per-click ad, when it comes to bringing an additional 6 figures into your business. But it’s the bull’s-eye truth.

It all starts from BELIEF. And if you ain’t got that, then, man…no hard topic solution’s gonna save you.