“Twitter is hot!” on ABC News Nightline and World News Tonight

by Allen Voivod

One of the things I like about ABC News is that, in the off-hours, they like to let their hair down a little bit. Their overnight show, World News Now, used to be their only purveyor of news mixed with silliness (for example, back in the Thalia Assuras days, they routinely reported on the results of sumo wrestling tournaments and placed life-sized cardboard cut-outs of sick and vacationing news folks at the anchor desk).

Now that Ted Koppel has moved on, it seems they’ve let a bit of that spirit infuse Nightline. Witness the intro from Martin Bashir on this 2/25/09 Twitter segment, and John Donvan’s (@JohnDonvanNL on Twitter) special-effects-infused opening.

“To twitter…has become serious business.” – Martin Bashir, Nightline 

“Twitter is an authentic phenomenon that is getting even bigger, even faster…so big, so fast, so difficult to explain if you haven’t tried it.” - John Donvan, Nightline

And earlier in the day, Charlie Gibson said “Twitter is hot!” on World News Tonight. Though I couldn’t find that on YouTube, you can see it here on the ABC News Website.

  • http://www.johnshegerian.com/ Social Entrepreneur

    I just don’t get the attraction of Twitter. It’s basically equivalent to sending a mass email of what you’re doing. Who needs that. I can see some practicality for, say, a company who wants to keep followers updated or a fan club who wants to follow (stalk?) a celeb. I guess teenagers will enjoy it because, well, they crave the attention. I, for one, don’t feel any desire to have my daily activites “followed” by my friends.

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