Think it’s hard boiling your biz message, mission, and vision down to its core essence? Think it would be even harder to turn your value proposition into a Rodgers-and-Hammerstein-esque musical?
Try doing just that with the whole Prop 8 gay marriage conundrum. Just 3 minutes and 16 seconds. Wow.
No matter where you stand on the issue, you have to admit this “Funny or Die” Exclusive is a shining beacon in the world of stellar content creation.
Sure, they’ve got folks like Jack Black, John C. Reilly, Neil Patrick Harris, Margaret Cho, Andy Richter, Maya Rudolph, and satirical musical genius Marc Shaiman on their creative team (not to mention access to A-List editors, producers, promoters, and equipment). But when you get past that teensy, weensy detail, here’s what they’ve got:
- A Big Idea (i.e. message, mission, and vision – Jesus says: “choose Love instead of Hate”)
- A short, 3-minute script sharing the Big Idea with humor, wit, and levity
- A well-selected Content Catapult (i.e. viral video) to get that Big Idea OUT THERE to its Ideal Audience
- The Burning Desire to share it — which supercedes all reservations and fear
That’s a winner of a formula right there, kids. Use it for any (or all) of your products, services, or brands in 2009, and revel in the results.
