The folks at Go-to-Market Strategies just published an article with data compiled by one of their strategic partners about past recessions, and how businesses handled them based on whether they spent more or cut back on their marketing. No surprise - the businesses that ramped up their marketing efforts performed better, and gained market share.

Click here to see the hard data, and believe!

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Posted in Lessons Learned |

This entry was posted on Friday, November 7th, 2008 at 10:14 am and is filed under Lessons Learned. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.