Time: 10 minutes, 15 seconds. Give it a listen with the Audio Acrobat player below!

Featured Expert: Scott Cassano, Account Executive for Marketwire.

Summary: We just signed up with Marketwire, and before our account was officially activated, Scott called to introduce himself. So we decided to put him on the spot and ask him a few questions about the service, and how small business owners can get the biggest bang for their buck out of a press release service.

Teaser Quip: “You really want to think of your release as a web page as well as a press release.”

Idea Path: What differentiates Marketwire from free or more expensive services >> HTML distribution >> SEO >> social media press releases >> distributing within the social media community >> online only distributions >> AP circuits - public companies choosing these >> hyperlocal and global options >> consulting on press releases for biggest bang for the buck >> metadata and Google algorithms >> explosive changes >> keeping up with new information, and passing it on to their clients >> biggest mistake small businesses make with their releases >> what’s the goal of the release? >> strategizing >> adding enhancements to drive traffic >> writing PRs like web pages >> embedding photos and videos in social media releases >> tell the story >> traveling version of your press release >> adds visibility cost-effectively >> what can you do with a $300 budget? >> what’s a realistic budget and expectation? >> regional distribution, gets AP satellite network >> national with 1000 websites, trade publications >> adding metatags and enhancements to round it out

Posted in ADD Info Summits |

This entry was posted on Tuesday, October 21st, 2008 at 2:58 pm and is filed under ADD Info Summits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.