I’m not sure how we got on their mailing list, but we got a postcard from Getty Images not too long ago, announcing the debut of a new brainstorming tool called Moodstream. From their materials:
“Whether you want images, footage or audio, or you just need a stream of fresh ideas, tweak the Moodstream sliders to bring a whole new creative palette straight to you.”
I’ve been playing with it here and there today, and I’ve gotta say, it’s very distracting – in a good way. It’s like watching a mashed-up slideshow of thousands of people’s photos and videos, in brief snippets, accompanied by 10-15 second snippets of music. And if you want to buy any of it for use in your business, it’s clickably simple.
I started by switching the Preset Wheel from settings like “Excite,” “Inspire,” and “Simplify” (be sure to click “Refresh Stream” button to get those changes to take effect – unlike me, who took about a minute to figure that one out). I didn’t play in depth with the Happy/Sad, Calm/Lively, Humorous/Serious, and other sliders, but the couple tweaks I made resulted in noticeable differences in what was presented visually and aurally.
Even for a non-designer type like me, this proved to be a very cool new tool – inspiration for content doesn’t just come from reading other people’s words, after all.
