Multi-tasking someone else’s content for yourself
July 15th, 2008 by Allen Voivod
We’re members in Melanie Benson Strick’s “Ultimate Wealth and Success Circle” coaching program, and part of it includes access to their forums. Lani posted this little story under the title “Cool things, small world, serendipity abounds”:
So I recently joined a local networking group that’s just celebrated its one-year anniversary called “Women Inspiring Women.” Leslie Sturgeon, the President and Founder, has already demonstrated an authentic bent toward being truly supportive for our biz in many ways, including asking Allen and I if we’d be open to putting on workshops on blogging, branding, social networking, etc. in the future. (Heck yes!)
Soon after I joined, Leslie asked if I was available for an evening phone call. Of course, I said yes. We ended up chatting about everything under the sun for 2+ hours, which was fab, but the thing that drove her to want to connect to me in such a powerful, intentional way is this:
She had recently heard about this amazing lady named Melanie Benson Strick. She’d been reading Melanie’s ezine and checking out some of her blog posts, etc. One day she decided to take Melanie up on an offer to check out a CD on “How to Get Out of Overwhelm.” You know, get the CD and only pay for the shipping. As she was listening to Melanie in her element, she heard a familiar voice talk about a breakthrough. This familiar voice was laughing, and mentioning her husband Allen, and sharing a story about how she went from five calendars all over the house and office to one main calendaring system after just 20 minutes with Melanie.
Turns out the voice this woman heard was mine.Moral of the story?
It’s a very good thing for a community leader and networking maven to hear you rubbing elbows at a boot camp with the visionary behind Success Connections.
Leslie now knows I’m on the “bleeding edge” of success-minded lifestyle entrepreneurs, that I’m spending my time and energy pursuing the things she’s trying to infuse in her own life and networking group.
I just love this kind of serendipity, don’t you?
Great little story, right? Well, Melanie saw it, and said:
This is such a great story, thanks for sharing it!
I hope you don’t mind but I have to post this on my blog…it’s a great story and it made my whole body tingle when synergy shows up like this!
Which she did, here. And she also referenced it as part of the regular content in her weekly communications to the Ultimate Wealth and Success Circle as well as her Fast Track to a 6 & 7 Figure Lifestyle Business groups.
That’s how easy it is to make content work harder for you - sometimes, you don’t even have to create your own to get your message, mission, and vision “out there”!
This story helps to remind us how much more powerful social networking can be than outright advertising.
This is also why Amazon.com’s No. 1 spot in fiction about religion and spirituality is now held by William Paul Young’s, The Shack. And this without spending anything on advertising! People simply liked the book and told their friends about it.
Comment by PRfriend — July 18, 2008 @ 11:00 am