Comments on: Checking in with fellow content creators (and talking ROI)… http://www.epiphaniesinc.com/blog/2008/07/10/checking-in-with-fellow-content-creators-and-talking-roi/ An entrepreneurial adventure in content creation, idea generation, viral marketing, renegade branding strategies, and small biz nudity by Lani & Allen Voivod, aka The Content Lovers™, co-owners of EpiphaniesInc.com. "A-Ha Yourself!™" Thu, 08 Jan 2009 13:22:53 +0000 http://wordpress.org/?v=2.7 hourly 1 By: The “A-Ha!” Blog » Blog Archive » A great resource for designers (and people who would love to make magic with the classics) http://www.epiphaniesinc.com/blog/2008/07/10/checking-in-with-fellow-content-creators-and-talking-roi/comment-page-1/#comment-70345 The “A-Ha!” Blog » Blog Archive » A great resource for designers (and people who would love to make magic with the classics) Fri, 01 Aug 2008 16:05:04 +0000 http://www.epiphaniesinc.com/blog/?p=512#comment-70345 [...] We’ve recently been passing emails back and forth with Dailey Pike, a marketing consultant (among other talents) who runs the Cedarlane Natural Foods social network and blogs for “Cedarlaneoholics,” the mavens of the Cedarlane brand. (Full story in Dailey’s comment.) [...] [...] We’ve recently been passing emails back and forth with Dailey Pike, a marketing consultant (among other talents) who runs the Cedarlane Natural Foods social network and blogs for “Cedarlaneoholics,” the mavens of the Cedarlane brand. (Full story in Dailey’s comment.) [...]

]]> By: Dailey Pike http://www.epiphaniesinc.com/blog/2008/07/10/checking-in-with-fellow-content-creators-and-talking-roi/comment-page-1/#comment-67520 Dailey Pike Thu, 10 Jul 2008 23:55:12 +0000 http://www.epiphaniesinc.com/blog/?p=512#comment-67520 Hello Lani & Allen, I can't tell you how much I loved reading your post. In fact, I read it several times. Why? Because I'm doing exactly what you describe. I've create the content and am managing a social network and several blogs for Cedarlane Natural Foods called Cedarlaneoholics. Cedarlaneoholics are people "addicted" to Cedarlane products. It's a gathering place for Cedarlane "evangelists." I was a big fan of their food long before I ever started working for them as a marketing consultant. I became their marketing consultant after creating an "I'm A Cedarlaneoholic..." video that I posted on You Tube. The folks at Cedarlane saw it, found I had a background in marketing and offered me a job. You can credit Robert Atallah, founder of Cedarlane, with the same kind of under appreciated visionary thinking possessed by Gary Hirshberg of Stonyfield. Many execs don't "get" this new kind of branding effort but he certainly does. Our Cedarlaneoholics site is as much about pure entertainment as it is anything else. I mean, where else are you going to see Popeye, The Stooges, Superman, much less find a talking Three Layer Enchilada Pie? http://cedarlaneoholic.ning.com/video/video/show?id=1301000:Video:822 After reading your post I feel validated. Best regards, Dailey Pike The Big Cedarlaneoholic Hello Lani & Allen,

I can’t tell you how much I loved reading your post. In fact, I read it several times.

Why?

Because I’m doing exactly what you describe. I’ve create the content and am managing a social network and several blogs for Cedarlane Natural Foods called Cedarlaneoholics.

Cedarlaneoholics are people “addicted” to Cedarlane products. It’s a gathering place for Cedarlane “evangelists.”

I was a big fan of their food long before I ever started working for them as a marketing consultant. I became their marketing consultant after creating an “I’m A Cedarlaneoholic…” video that I posted on You Tube.

The folks at Cedarlane saw it, found I had a background in marketing and offered me a job.

You can credit Robert Atallah, founder of Cedarlane, with the same kind of under appreciated visionary thinking possessed by Gary Hirshberg of Stonyfield.

Many execs don’t “get” this new kind of branding effort but he certainly does.

Our Cedarlaneoholics site is as much about pure entertainment as it is anything else.

I mean, where else are you going to see Popeye, The Stooges, Superman, much less find a talking Three Layer Enchilada Pie?

http://cedarlaneoholic.ning.com/video/video/show?id=1301000:Video:822

After reading your post I feel validated.

Best regards,

Dailey Pike
The Big Cedarlaneoholic

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