Time: 7 minutes, 28 seconds. (Roughly equal to 12 seconds of game time in an NBA Basketball broadcast.)
Featured Experts: Just the two of us this time
Summary: Hot on the heels of multiple failed attempts at helping a client get on the podcasting bandwagon, we explain what mistake we made, and answer the objections to podcasting by riffing on a few good ways to use them.
Teaser Quip: “Doing a regular podcast is almost like doing live radio in a sense, where anything can happen, people are going to screw up, and just like any sort of real-live sales conversation, you’re gonna have to deal with things on the fly.”
Idea Path: Basically, what is podcasting? >> Before “How-to, why-to” >> Need more time to think about what you say >> Record what you say all the time >> Intelligently leveraging your expertise >> Sounding like an idiot >> Sounding genuine, sounding polished >> Another reason for a sales touch >> How you connect with the way information is presented >> The way people search >> Roll with it! >> The time and place for passion and perfection >> Compared to live radio >> Deal with sales on the fly >> Set expectations for your podcast >> Reality web surfing >> What you want to hear, and how you want to hear it
