That’s what I get for saying it out loud
April 2nd, 2008 by Allen VoivodSpecifically, I was looking out the window this morning, and said to Lani something like, “This is the part of Spring I hate.”
The snow, which used to be a pristine white, is now glaringly dirty. The roads up and down our little mountain hideaway are covered in sand and salt and downed tree branches. I think we adequately handled our basement leak issue from last year, but the record snowfall has me concerned about our drainage situation.
“Find the beauty in it,” Lani says in reply.
If I had a nickel for every time Lani’s offered to tweak my brain and outlook like this, I’d beat Warren Buffett on the billionaire list.
I used to resist these tactics mercilessly and ridiculously - to the detriment of our business, and even our marriage. I’d like to think that 2008 has seen me turn a corner. if I’m not spontaneously changing the color of my glasses from puce to rose, at least I’m letting Lani swap them out for me with little to no protest these days.
So I looked back outside, and saw that the movement from winter to spring is messy. Just like life. Just like the entrepreneurial lifestyle we’ve embraced. Perfectly natural. Not to be hated, but I don’t have to love it, either. Just accept, expect, and embrace.
And once the melting is over, riotous growth will be the order of the day.
What can you look at differently in your business and life today? For those of you who claim to hate marketing, how can you find the joy in talking to people about what you do, and why you love doing it?



























bravo, my love. bravo!
-L
Comment by Content Lover — April 3, 2008 @ 9:02 am
Hi Allen!
I love the way you wrote this piece. I check your site from time to time and for some reason, I especially loved this piece. You have a definite knack for capturing the essence of what many of us are feeling, while allowing room for “growth” and a “change of glasses” from time to time.
Stephen, like Lani, had to show me where the rose glasses are located - and I’m actually sporting them more often these days. It’s nice to have a resident “positive thought” teacher, isn’t it?
With love and good wishes to “finding the beauty in it”,
J.
Comment by J Rock — April 3, 2008 @ 3:20 pm