Two guys in wigs and a gal, plus the history of marketing

March 13th, 2008 by Allen Voivod

At yesterday’s 2008 MicroCredit-NH Entrepreneurial Exchange, Lani and I had the pleasure of helping our friend and ally Kevin Skarritt out with his general session presentation on cutting-edge marketing and PR.

To illustrate how marketing has changed over time, Kevin put together a 34-foot-long foamcore board depicting the major technology events of the last 450 or so years…and showed how 90% of the changes in technology which affecting the way marketing is done has happened in just the last five years.

Of course, foamcore is only so compelling. So Kevin also wrote a few scripts for us to perform together, using a dating theme to show certain milestones in the evolution of marketing.

The one below was shot by Katie Payne of The Measurement Standard, and aside from noting that this is an example of the advent of infomercial style, I just have to let the video speak for itself. ;)

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