Creating Consistent & Powerful Content: A Highly Leveraged Workshop
March 12th, 2008 by Lani and AllenOr, as we’re calling it for the 2008 MicroCredit-NH Entrepreneurial Exchange - the theme for which is “Connecting Tools, Talents, and Techniques” - where we’re presenting this workshop:
The #1, Easiest, Cost-Effective, and Most FUN
Relationship-Building Business Booster You’re
Totally Overlooking and/or Underusing…and
How to STOP THAT, Right NOW!
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Learn to Leverage Your Content (i.e. Your Existing Assets) to Be More Effective, Relevant, Authentic, and Profitable Than You Ever Thought Possible for Your Business (and Life!) in This New World of Possibility Where the Old Rules of Marketing and Success No Longer Apply to Either Lifestyle Entrepreneurs or Fortune 500 Companies Alike. Believe It!*
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Lani & Allen Voivod
aka “The Content Lovers”
of Epiphanies, Inc.
MicroCredit-NH Entrepreneurial Exchange
March 12th, 2008
The Common Man Inn, Plymouth, NH
* The utter ridiculousness of this title and subtitle will be addressed in the workshop.
Our goals for the segment are:
1. First, we’ll help business owners identify the content-related “talents” (i.e., writing, speaking, networking, etc.) that come most easily to them and their team or employees.
2. Then, we’ll guide them through the tools and techniques they can use to easily and affordably create content around those talents.
3. Finally, we’ll see to it that participants leave with concrete actions steps to help them move forward with consistent, fun, and powerful content creation.
Below, you’ll find the Idea Path of our workshop, and links to take you further down the rabbit hole of content creation!
What Steve Martin can teach you about your own marketing and branding
What you’ll learn
Who are we? (That’s us at the midnight hour, the night before the big gig, dotting “i”s and crossing “t”s.)
- We’re parents, Content Lovers, and spousal-preneurs
- We left Corporate America to live, work, and love on our own terms
- We’re reluctant imperfectionists who do our best to play to our strengths - aka, our Talents
- We didn’t like the idea that our annual income was capped by things like percentage increases, promotions, or bonuses
3 Most Common Objections to Creating & Using Content in Your Biz Strategy
Why bother with content?
- So your prospects, clients, and customers can find you!
- Build your reputation and relationships
- It’s not for the sake of taking up space, but to differentiate yourself
- To showcase your strengths
The 100 Talents!
- When we incorporated in 2004, Lani’s talents were “writing, being creative/creativity, thinking bigger, improvising, and inciting,” and Allen’s were “writing, distilling info, listening, showing up, and expecting miracles.”
- Now, in our fifth year in business, our joint talents are:
- Thinking Bigger
- Expecting Miracles
- Repurposing
- Strategizing
- A-Ha-ing Ourselves
Getting to know each other - and make someone’s day
The Content Catapult Checklist
Ranking the Catapults!
Back to your basics
Tying in the talents: Hot seats (time allowing)
Action Steps!
Your biggest “Aha!” moments/Q&A
Judson Laipply and the Evolution of Dance
And we’re out!
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Okay, you’re here reading this. That means you either attended the workshop and wanted to go deeper with one or a bunch of the things we talked about, or you’ve found us “magically” online, by way of our content bread crumbs. Either way, thanks for being here!
If you were a workshop attendee, we’d like to ask you a favor. Would you mind sharing your highlights with us? What was your biggest “Aha!” moment of the session? What tip or technique struck you as most valuable for your biz? What was your favorite part, or the most fun thingie?
Please consider sharing a comment on this blog post to let us know you came for a visit. Or, leave a comment on our “A-Ha!” Hotline 214-615-6505 X9488. Or shoot us an email via our contact form. Your input means a lot to us!
Oh, and one more thing - there’s another way to go further on some of these topics, with our programs on websites, information products, and more. Check ‘em out…
Hi Alan & Lani. Great presentations today. It was a welcomed reminder for me to pay more attention to blogging and become more engaged with the blogsphere. Lani - on the PM session, the woman with the Tuck Me Inn B&B in Wolfeboro. I was going to suggest bringing up her web site for the group to look at it. I Google’d her by company name and can’t find it. If you can, let me know. I think lack of accessibility is a big problem already. See you in a few weeks at SNHU.
Comment by Link Moser — March 12, 2008 @ 8:50 pm
Whoops. Sorry, Allen. I slaughtered your name. I may be a decent writer but I’m a weak typist : )
Comment by Link Moser — March 12, 2008 @ 8:51 pm
I attended Lani’s workshop at the Entrepeneurial Exchange. Thank you so much for a GREAT seminar! My husband attended Allen’s workshop, so together we were able to take our married company to your married company! Though we are not uncomfortable with the technology mentioned at today’s seminar, we certainly had not thought of the tools in quite that way. Thank you for helping us change up our thinking and getting those creative juices flowing! Sorry for not mentioning I knew what a “mash-up” was sooner…..I wasn’t trying to be shy!!
PS…our website is currently under construction so you won’t see anything if you go there, but if you want to check it out later, feel free. We’d love to hear from you both at any point!!
Comment by Jilletta Jarvis — March 12, 2008 @ 9:16 pm
Hi Allen, just wanted to let you know I enjoyed your seminar at the Microcredit workshop yesterday and will be in touch soon!
Comment by Heather Turner — March 13, 2008 @ 8:21 am
Lani: Thanks for all the personalized help. I’ve got lots to think about and plenty of action items! My website is http://www.tucmeinn.com (leave out the K).
Comment by Linda Matchett — March 13, 2008 @ 5:05 pm