“A-Ha Yourself!” Case Study: The “Dancing Machine” that is Judson Laipply
March 11th, 2008 by Lani VoivodEver heard of Judson Laipply? No? Well this guy may be one of the smartest, savviest, and/or LUCKIEST marketers of all time.
Why?
He managed to:
- Package his talents in a six-minute window
- Spend nothing on marketing and advertising and get TONS of free media coverage by the biggies - like The Today Show, Good Morning America, Rolling Stone mag, and Oprah - by leveraging a FREE tool
- Get more than 77 million people to watch him shake what his mama gave him…AND share it with millions of others voluntarily!
In fact, whether you recognize his name or not, chances are you’ve seen Judson strut his stuff (or rather, dance his butt off). According to Wikipedia and his website, Judson (Jud) Laipply is an inspirational comedian “best known for his performance in the Evolution of Dance clip [below], which is currently the #1 Most Viewed (All Time) Video, #1 Most Favorited (All Time) Video, and #9 Most Discussed (All Time) Video on YouTube.”
I don’t know what kind of revenue streams Mr. Laipply has enjoyed because of his decision to follow INSIGHT with ACTION, but I have a hunch his decision to upload a six-minute video to YouTube has paid off handsomely.
He didn’t wait for a team of experienced video professionals to capture his routine. He didn’t need the audio to be “just right,” or hours and hours of footage to communicate his vision.
Instead, he used other people’s content (i.e. the songs!), mashed ‘em up in an entertaining way, and took his audiences on a journey of nostalgia, pop culture, and abject silliness.
What are you doing these days to connect with your peeps in a fun, bold, fearless, and effective way?
You don’t need million-dollar marketing budgets or fancy technological know-how or everything perfectly poised, plucked, and polished before you GET OUT THERE in front of your Ideal Audience.
What you DO need is a good idea, a little creativity, and the determination to “A-Ha Yourself!” - which is to put a little JOY-FILLED ACTION into your BOLDEST INSIGHTS.
Got it?
Now, here’s Judson’s perfectly imperfect masterpiece, to inspire you to take some chances and do your thang, in case you somehow missed it.
The Evolution of Dance:
