Comments on: I read the E-Myth, and so what http://www.epiphaniesinc.com/blog/2008/02/13/i-read-the-e-myth-and-so-what/ An entrepreneurial adventure in content creation, idea generation, viral marketing, renegade branding strategies, and small biz nudity by Lani & Allen Voivod, aka The Content Lovers™, co-owners of EpiphaniesInc.com. "A-Ha Yourself!™" Mon, 01 Dec 2008 20:38:51 +0000 http://wordpress.org/?v=2.6.1 By: Paul Simister http://www.epiphaniesinc.com/blog/2008/02/13/i-read-the-e-myth-and-so-what/#comment-40649 Paul Simister Wed, 20 Feb 2008 03:20:01 +0000 http://www.epiphaniesinc.com/blog/2008/02/13/i-read-the-e-myth-and-so-what/#comment-40649 I didn't like The E Myth Revisited when I first read it many years ago. I didn't really get it and I didn't like the writing style but now I love it and it is one of the first books I recommend to my clients and prospects. People recognise themselves and their own situation in the book and it starts to show a way out of the chaos and grind many small business owners find themselves caught up in. I particularly like Chapters 12 and 13 which emphasise that the business must be designed to work for you by clarify your primary aims and the strategic objectives of the business. I didn’t like The E Myth Revisited when I first read it many years ago. I didn’t really get it and I didn’t like the writing style but now I love it and it is one of the first books I recommend to my clients and prospects.

People recognise themselves and their own situation in the book and it starts to show a way out of the chaos and grind many small business owners find themselves caught up in.

I particularly like Chapters 12 and 13 which emphasise that the business must be designed to work for you by clarify your primary aims and the strategic objectives of the business.

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