An environmental message beyond science and politics
January 25th, 2008 by Allen Voivod
You know those funny signboard pictures that get forwarded around via email forever?
Well, I just emailed the photo at right to my father-in-law, who’s bound to send it to four dozen people - many of whom like to forward emails out to four dozen other people. So if you happen to get it in your email, you’ll know where it came from.
For the record, this is just one convenience store on state road NH 107. On the same road are a couple of gas stations with mini-marts inside, there’s another convenience store half a block up at the next turn, plus two full-on grocery stores AND two pharmacies within a five-minute drive.
But…
Out of all of them, the Case ‘n Keg is the only one with a signboard. And they make good use of it. In case you didn’t recognize it, that’s Content Marketing right there, and they’ve made me a fan (and a regular customer) with this and other related signs “Save Water, Drink Beer” was the last one - not as logical as the current one, perhaps, but still enough to put a smile on your face.
