Gerry McGovern does it again. Viva la CONTENT!
January 21st, 2008 by Lani VoivodIf Allen and I are “The Content Lovers,” Gerry McGovern is the reigning and undisputed “King of Content.” And so we can’t help but stand up and applaud him loudly when he goes off on an inspired rampage about how one of the very first large corporations, Sears Roebuck, was built on good content. Behold, an excerpt:
Content has rarely been recognized as being an important contribution to business growth and productivity. But it was the foundation upon which the first truly modern corporation was built. Richard Sears began as a station master in a small Minnesota town. Because he had an eye for content he was able to create a business empire.
Sears Roebuck was in the business of mail-order; the business of direct sales. This is the same business that Amazon, and every other website, is in. It is the business of using content to get a result. If you have a website-an intranet or public website-you are in the business of using content to get a result. What result?
What result, indeed. Maybe the word or idea of “CONTENT” isn’t as sexy or hip as things like blogging, social networking, Facebook, Web 3.0 (whatever the heck that is!), Twittering, mobisodes, text messaging, the iPhone, or Beyonce Knowles. But none of these things would be worth a cracked egg shell without good, solid, entertaining, informative, and/or creative content giving it life, filling it up, and fueling its success.
