Can article marketing really make you FEEL good? (Yes, and here’s an example…)
January 4th, 2008 by Lani VoivodArticle marketing is one of the three Power Tools — in addition to blogging and news/press releases — we recommend to small business owners on a tight marketing budget because it’s affordable, effective, easy. (Heck, we recommend it for bigger companies, too, since adding informative, relevant content around your field or industry to the online party is a MUST to your searchablility, visibility, and competitive edge.)
Last week I read a kick-butt blog post from Acorn Creative’s “Chief Nut” Kevin Skarritt and asked him if we could send it out to the world via our preferred article distribution service, www.AhaArticles.com. Being the kind ‘n generous dude he is, he said yes. And yesterday, we were notified by www.EzineArticles.com, one of the most SEO-friendly and popular article libraries, that they liked the article, too.
They sent us the email below. The reason I’m pasting it is because, well, even if this is their standard method of operation, it’s a winning strategy because it makes me feel GOOD. Check it out:
Hello Lani And Allen,
Your article, “Inbound Link Mania - 10 Key Content Strategies to Increase Online Visibility” - has been accepted and added to the EzineArticles.com
directory:
http://EzineArticles.com/?id=902941
You’ve also earned Expert Author status:
http://EzineArticles.com/?expert=Lani_Voivod
Your article will be on our high-traffic home page later today:
Your article has also been sent to our exclusive EzineArticles RSS Feed and to our proprietary EzineArticles Email Alert Members.
You are welcome to add one of these special buttons on your website to show that your articles have been featured on
EzineArticles.com: http://EzineArticles.com/XXXXXXX [Not the real link, since I don't think it's public]
For quality control purposes, your article was reviewed by our Associate Editor #40
To Your Article Marketing Success!
In the realm of small biz marketing, how often do you get to FEEL like something you put “out there” actually made a difference? How often do you get to FEEL like your marketing efforts aren’t in vain? How often do the tools you use actually pat you on the back and let you brag to the world that you’re a recognized EXPERT in the article-writing community?
Of course, this is a GREAT move for EzineArticles.com, too, because they get free marketing. But isn’t that what it’s all about? YOU focus on delivering products, services, and creating a brand with stellar standards and practices that make your ideal audience FEEL SOOOOO GOOD, they willingly and happily brag about you to others in their world?
So, in 2008 and beyond, go ahead — find little things you can do to make every contact with you and your business, your BRAND, as fun, entertaining, and pleasurable as possible. Take an extra 10 minutes to add personal touches to your marketing touches. Whether it’s your outgoing phone messages, your invoices, your signage, etc., take some chances and make your mark.
It’s not only fun, it spreads good stuff in the world…and it’s GOOD for your bottom line.
