Allen and I have had our hands full during the last six weeks or so.

Business has been flowing in like the tides during a full moon (thanks to Acorn Creative!). We just had a beautiful baby boy on October 5th who likes to socialize with us at all hours of the night. My brother got married three weeks ago, which was a glorious event all its own. Allen was in Boston for six days for clients and trade shows and podcast camps.

Plus, we’ve had to learn how to get mega points in the awesome adventure that is Lego Star Wars, because our 5-year-old son is ADDICTED, and had to buy Boba Fett at the Cantina in order to continue with his important mission of saving the galaxy from the evil Emperor.

So, it’s with less guilt than usual that I admit we’ve slipped a bit on our own marketing efforts. Our ezine has fallen off the schedule. Articles and press releases keep getting postponed. Website updates don’t quite hit the top priority list. It’s tough, because being consistent and strategic with marketing is what we preach to clients, workshop attendees, readers of our blog, and the world in general.

But something happens this time of year, every year, that makes us loosen our expectations. No, sadly, it’s not the loving preparation required to ramp up for the holiday season.

It’s FANTASY FOOTBALL.

This is Allen’s third year in a league that’s gifted us with the thrills of victory and the agonies of defeat more times than I care to mention. (Why are running backs so inconsistent?! Who knew field goal kickers could make or break a season?!)

But Allen’s interest in this supremely odd social and cultural addiction of the male species is not only understandable but encouraged. According to a new book, Why Fantasy Football Matters (And Our Lives Do Not), “U.S. businesses lose $200 million in productivity each football season because employees are managing their fantasy squads instead of working.”

Unbelievable, ain’t it? 

Obviously, you can’t fight this phenom, so you might as well join it. I just hope Allen makes it into the playoffs this year (and become the underdog who takes home the imaginary trophy!!!). The smile on his face is well worth the tens of thousands of dollars lost to productivity and abandoned marketing efforts, and I say this without a scoonch of sarcasm.

C’mon Allen - WIN THIS THING!

 

Posted in Entrepreneur Diaries, Married - With Business |

This entry was posted on Thursday, November 15th, 2007 at 10:56 am and is filed under Entrepreneur Diaries, Married - With Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.