How to use blogging as part of a book marketing strategy
October 27th, 2007 by Allen Voivod
I had the pleasure of meeting David Meerman Scott at PodCamp Boston 2, where he spoke about “The New Rules of PR,” a subset of his book The New Rules of Marketing and PR. And one of the ways he got the word out about his book was pretty darned savvy - thought I’d share it here for you to use, should you be heading down the book publishing road.
Scott, over time, had been keeping track of people. People he met who inspired anything related to his book. People who left thoughtful comments on his blog. People whose blogs he reads and respects. And so on, more than 160 different folks.
He included every last one of them in the “Acknowledgments” section of his book. Then, about three weeks before the book’s publication, he listed and linked to the website of every single person in the acknowledgments, and offered them all a free advance (”galley”) copy of the book as a gesture of thanks.
And whaddaya know? About 3/4 of the folks claimed their copy, and even more actually blogged about him and the book.
This was just one of many strategies David Meerman Scott used to “A-Ha Himself!” - to put his boldest insights into joy-filled action, and practice what he preached as he shared the good word about his book far and wide.
If you’re not working on a book right now, this idea sounds so simple, it may be enough to get you started. Heck, even my own wheels are starting to turn.
Hi Allen,
Good to meet you at PodCamp yesterday. There is no doubt that bloggers (like you) are the best way to promote a book. Success comes from lots of posts from many blogs insead of that one “big hit” like a New York Times review.
Thanks for writing about my experience.
David
Comment by David Meerman Scott — October 28, 2007 @ 7:43 am