Is “Marketing Mentor” Adam Urbanski the key to your business salvation?
September 28th, 2007 by Lani Voivod
He was for us. In fact, we believe Mr. Adam Urbanski is a marketing god.
I know this because I’ve been reading his ezine for years, and Allen and I worked with him in an intensive mentoring relationship from June, 2006 - June 2007.
During that time:
- We each attended TWO of his 4-day, mega-focused, and information-loaded bootcamps.
- We each took part in TWO closed-door Platinum Mastermind pow-wow sessions involving Adam, a private hotel conference room (the first one) and a hotel suite (the second one), and fewer than 5-8 other entrepreneurs and small business owners
- We had monthly one-on-one coaching/mentoring calls that lasted 1-2 hours
- We had monthly group Mastermind calls (always around 2 hours)
- We’ve listened to and read a ton of his audio programs - including interviews, strategy-focused trainings, and much more.
I also know this because I’ve spent hours and hours talking to him in person - watching, listening, learning, engaged in conversation, looking into his eyes, and seeing how he treats and interacts with others, including his wife and kids.
Adam’s the real deal. He’s passionate, fast-thinking, and whip-smart. (He’s got a silly side too, but he tries to keep that under wraps in front of casual acquaintances.)
For the purposes of this blog post, you need to know this about Adam:
He knows Internet marketing inside and out. He lives and breathes it. He scrutinizes it, condemns its abusers, champions its honest and genuine players, and builds his knowledge base continuously, passionately, and with the purpose of teaching other like-minded professionals a better, more profitable way to build their own businesses and lifestyle.
The reason I’m ranting about Adam like this is because I just read one of his emails. It was a message promoting his new Business Navigator System. As with most (if not all) of Adam’s communications, it was conversational, straight-forward, and offered some grounded reminders and the “simple” essentials of building a successful business. Check out this snippet:
Here is the simplest formula for success in any business:
1) Find a market that has a specific problem you can solve
2) Develop a unique solution to that problem
3) Build a machine that generates leads and converts them into first time customers
4) Convert first time customers into life-time clients
5) Maximize profitability by developing new products or services to further help your clients
In its simplest form this is the same formula I’ve been teaching and implementing for my students for over seven years now. And everyone who follows it reaps big rewards.
You what’s interesting about this? While your business is unique it’s NOT different - and this same formula will work for you. Just look at any successful company - now that you are aware of it, you’ll immediately notice they use this formula too.
Now that’s pretty basic stuff, right?
But it’s astounding how easy it is to get away from those “basics” and get distracted with all the other pings, pop-ups, and dot-compromises of doing business these days - which means integrating your brand, products, and/or services into the online arena.
I encourage you to check out Adam’s Navigator System. He’s currently accepting applications for his year-long program that starts in November.
If you want to grow your biz, learn more than you’ve ever learned about marketing and biz success in a 12-month period, and meet other savvy, goal-focused entrepreneurs who will help you improve your game (and profits), Adam Urbanski is the guy who will lead you to your destination.
Oh - one more thing. I’ve also taken the time to write this post because Allen and I hit a milestone yesterday, and we know we owe a lot of that milestone to Adam’s tutelage.
Yesterday, we deposited the client check that put us into the Six-Figure Club for 2007. We’ve still got three months to go, and business has never been better. (Neither has our working - and marital! - relationship, by the way.)
We would not have hit this milestone if we hadn’t invested the time (or money) with Adam. Sometimes you just have to take the plunge to move forward to the next level. Adam’s offering this opportunity to a lucky few.
Give it some serious consideration.
(And THANK YOU, Adam, for all your help, patience, guidance, smarts, and support.)
