How to evaluate the best content vehicles for your goals and situation
September 27th, 2007 by Lani and AllenContent vehicles - the means by which your message and mission gets out to your ideal audience. You know, like press releases, articles, blog posts, teleclasses, workshops, podcasts, vlogs, social networking pages, and the like.
So many to choose from, but c’mon, let’s be real. You can’t do ‘em all at once. You have to pick and choose the ones that suit your budget, resources, realities, goals, and vision.
But…but…how do you evaluate them and decide which ones to run with?
We recommend you run ‘em through the FIRES:
- Fun - Complements existing assets, is comfortable, exciting
- Implementable - Skills and tools are available or can be had
- Realistic - Achievable within timeframe and existing workload
- Energizing - Creates momentum, revitalizes and inspires
- Strategic - Supports the goals and bigger vision of your company
Use a 1-5 rating system, where “5″ is highest and “1″ is lowest. Take a look at the content vehicles that strike your fancy. See which ones score the highest. They’re the ones you’ll want to use to FIRE UP your marketing efforts, increase visibility, build your brand, and (ultimately) boost your biz profits.
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Check out “The A-Ha Action Guide: How to Turn Your Most Powerful Ideas Into Profitable, Joy-Filled Action” and get the answers, insights, and direction you’re looking for!
