No sense making it harder than it has to be. Start with the easy ways to “A-Ha Yourself!” - put your boldest insights into joy-filled action - and work up from there.

1. Write an email to a person or business that caught your attention. It may be one-on-one, or it may be through their marketing efforts, but if a person or business makes an impression on you, let ‘em know about it!
2. Comment on a blog or website. Let the blogger or site owner know you came, you read, and you enjoyed it.
3. Blog. Design the blog around your business, passion, or expertise. In the best case scenario, those are the same things.

4. Write useful articles to your target audience. Assist, inspire, answer, inform, educate, debunk, entertain! Then send out to ezine publishers, magazines, article directories, and more. (We use and recommend www.AhaArticles.com.)

5. Submit a press release. Got news, an upcoming event, seasonal tips, a new product or service, etc.? Sanctify it with a press release to your local media, and with online services like PR.com, PRWeb.com, or MarketWire.com.

6. Create a social networking page for yourself and/or your business. We’ve got one on Squidoo, and we’ll be getting in the MySpace and Facebook games next.

7. Teach about your topic. Whether it’s a speaking engagement, class, workshop, seminar, webinar, or teleclass,
get in front of an audience and let loose on the things people need and want to know most in your field.

8. Serialize your knowledge. Create a series around a theme, process, set of steps, bag of tricks ‘n tips, crazy shtick, you name it. Don’t just go for the written word, either. Try out audio (we use and recommend www.AhaAudio.com) or have fun directing a few YouTube videos.

9. Send out ezines, newsletters, or autoresponders. Build an opt-in list and start sending them regular doses of user-friendly, info-rich content relevant to their lives. Repeat! (We use and recommend www.AhaCart.com.)

10. Last but not least, get yourself a website. Preferably a real website, with a dedicated domain, and matching email addresses. (That means no you@gmail.com, @hotmail.com, @yahoo.com, @aol.com, etc. We use and recommend www.AhaWebHost.com.) Make it easy to read, engaging, and make each page its own relationship-building experience. And don’t forget one clear call to action on each page!

We were inspired to write this blog post because someone took the time to “A-Ha Herself!” with us, and we took the bait - hook, line, and sinker. Her name is Mary Leedy of CandlePassion.net, and she dropped us a line on our comment form to let us know she heard Allen on an Ali Brown call, which is what inspired her to check out our blog and sign up for our Inciter ezine.

She reeled us in (to continue the fishing metaphor - can you tell we got our son a fishing rod as a new-big-brother gift, though he doesn’t know it yet?) with great storytelling on her About page, and a compelling Team Vision page that details her R.I.P. Roaring Business philosophy.

What’s more, she’s passionate about what she does, she actively takes the steps to share her mission and vision with others, and she’s an advocate of the Golden Rule. Basically, she’s an “A-Ha Yourself!” natural, and we really dig that about her.

Posted in How do you "A-Ha Yourself"? |

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