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Archive for August, 2007
August 30th, 2007 by Lani and Allen
Time: 7 minutes and 1 - yes, 1! - second
Featured Expert: Kevin Skarritt, Chief Nut, Acorn Creative
Summary: It’s about to be a mainstream concept, and it’s not just for big businesses anymore. If you’ve been hearing about “Web 2.0″ but you’re not sure you “get it,” here’s a great and simple explanation!
Teaser Quip: “If you talk to 100 technology people and ask them for their definition of what Web 2.0 is, it is an extremely overused phrase, and you’ll probably get 105 answers.”
Idea Path: Big concepts >> web programmers, communications, marketing >> websites emerge to talk about an idea >> Web 1.0 >> idea evolution Web 2.0 >> user-generated content >> YouTube.com >> LinkedIn.com >> Building a structure to house a bigger idea >> user-generated content, NOT author-generated content >> participate in an idea instead of just reading it >> interactivity can be added >> if you could create a forum for your industry that allowed the free banter of ideas and advice between consumers, clients, and consultants, would it do well? >> the idea is pure user generation >> driven by a specific consumer or industry need — a need from the marketplace, not the need of the creator of the site or forum >> a simple framework that houses all the new, reusable, fresh content is entirely created by the general public that is interested in this framework >> literally thousands and thousands of Web 2.0 websites >> check out the possibilities for your own business or industry!
Posted in ADD Info Summits | No Comments »
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August 25th, 2007 by Lani Voivod
Good writing makes me giddy inside. Great writing makes me long for a post-sex cigarette. And I don’t even smoke.
Tara Zucker’s writing makes me want to join a naked hippie commune so I can revel in an ecstatic and hedonistic existence of reefer, bongo jams, and round-the-clock sensual massage parties.
My most recent dip into the impossibly dry wit, fantastic humor, and stylistic sensibilities of this talented chick is in the singular universe of her “Doll Cannot Fly” blog.
Even the name of the blog KILLS me. You see, I met Tara while we were both “Content Specialists” at Mattel (home of Barbie, among other toys ‘n games). As you’ll see from her blog’s header, the blog’s name is a nod to our good ol’ corporate days, when Mattel’s Legal department always made sure we included cautionary tales with our fantastical copy.
Anyway, Tara and her husband Rick co-own a “small but feisty” (or should I say “fesity“?) media company called Post Haste Media. They specialize in things like promos, trailers, music videos, behind-the-scene vids, etc., and they’ve got 20+ years of experience and serious bragalogue street cred from working with the likes big names like Thomas Dolby, John Fogarty, Burt Bacharach, Sly Stone…even the incomparable Rick James!
So Tara has begun to weave her day-to-day biz experiences with cultural non-sequitors, meandering musings, and a healthy dose of self-flagellation. The “Doll Cannot Fly” blog is filet mignon for the solopreneur or microbusiness used to dining on the gristle of overused marketing lingo and drab biz blather.
Check out why she doesn’t want you to check out their company’s website, how she almost outed Jimi Hendrix, or how some missing powdered sugar inspired her to question her worth as a hostess and write a letter to the makers of Chantilly cookies.
It’s her willingness to be totally transparent as she and Rick navigate their biz successes (and oopsies) around their lives and dreams that I really respect and appreciate:
The great thing about having your own company is you can make mistakes and no one is really going to yell at you. The bad thing about having your own company is you can make mistakes and no one is really going to yell at you. You have to be all over yourself like a cheap suit, watching yourself, giving yourself your own little staff evaluations (”Tara, we feel you need to make more of an effort.” “Thanks, Tara. I’ll work on that!”) When you’re your own boss, you have to set the bar high for yourself. If we promise our clients that we pay attention to the details, we can’t be making spelling mistakes all up in here, can we? Hopefully we’ll catch all our errors, but I know that inevitably things will slip by. We’ll just have to hope that our brilliant ideas and sparkling personalities will prevail, despite our tendency to occasionally be a little “fesity.”
Tara and Rick are in this crazy adventure with us. They get it, and we feel less alone having them in the blogosphere with us.
Posted in Blog Bits, Fun With Marketing, Microenterprises R Us | No Comments »
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August 24th, 2007 by Lani Voivod
If this isn’t a meta-testimonial for the magic of blogging, I don’t know what is.
Earlier this year I got an email from a guy who said he was a book editor, and he was getting an anthology together. His name was Philip Martin, and he asked me if he could include one of my blog rants on blogging from earlier this year in the book.
While this wasn’t exactly an email from a exiled Nigerian prince asking to use my bank account to deposit millions of dollars, I still harbored a healthy bit of skepticism. So I emailed Mr. Martin a “Yeah, sure. That’d be great,” muttered an “I’ll believe it when I’m holding the actual published book in my hands” under my breath, and went on with whatever I was doing at my computer that day.
 Turns out Mr. Martin was for real. Thanks to that rabid post I threw out to the world back in February, I’m now among an elite group of contributors of an annual anthology on the craft, passion, marketing, and business of writing. Woohoo!!!! (I blogged some of the emotional, writer-ly deets here on my Wild Quills blog. This blogging thing is nutty, ain’t it?)
The impressive, wildly readable, utterly practical, and wonderfully integrated writers’ resource is called (drumroll, please…):
The New Writer’s Handbook 2007: A Practical Anthology of Best Advice for Your Craft and Career.
I’ve posted the publisher’s press release below, so you can read the “official” word on the street about this kick-butt book. 
Scarletta Press
News Release
The New Writer’s Handbook 2007
Annual Collection of Expert Advice To Help Writers: Features more than 60 practical articles
GILFORD, NH (AUGUST 24, 2007) — Does the world really need another book of advice for writers? The answer, according to Scarletta Press, a new up-and-coming independent press in Minneapolis, is yes! In fact, they, with handbook editor Philip Martin, think that writers need an annual infusion of cross-disciplinary articles on the craft and career of being a good writer.
The first edition of The New Writer’s Handbook offers an eclectic mix of expert advice, stimulating short pieces, and overall encouragement. Every writer, from newbies to old hands, will find something to put to use in this far-ranging collection.
The 60 articles in this anthology were chosen mostly from pieces published in 2006–early 2007. Contributors include luminaries such as Barry Lopez, Richard Powers, Mary Pipher, Jane Yolen, Linda Sue Park, Ridley Pearson, William G. Tapply, and others. They include winners of the National Book Award, Newbery Medal, and many other honors. Other contributors include working journalists, writing instructors, authors with bestseller books, editors, literary bloggers, and more.
This inexpensive paperback edition serves as a personal annual professional-development seminar, touching on topics from craft techniques to career issues to helpful thoughts about creativity and motivation.
Sections in the book include:
Creativity, Motivation & Discipline
The Craft of Writing
Pitching & Proposals
Marketing Your Work
Internet Skills
Literary Insights & Last Words
Sample pieces include:
“Speaking a Book,” an essay by 2006 National Book Award–winner Richard Powers on why he dictates his books using voice-recognition software.
“Fundamental of Blogging,” an excerpt from Plug This Book: Online Book Marketing for Authors by Steve Weber (2007), provides practical tips on developing a professional blog.
“A Checklist for Character & Conflict Revision,” by NYT-bestselling author Gregory Martin, offers advice on revision.
A number of pieces speak to the deeper purpose of being a writer today, about how to have a positive effect on readers, on yourself, and on the shape of the world, such as Mary Pipher’s excerpt from her 2006 book Writing to Change the World, and poet Gabriel Gudding on writing for those right around you.
A few humorous pieces, like “Thank You for Hating My Book” or “Books as a Gateway Drug,” round out the collection.
“I wanted to offer a different kind of collection,” says editor Philip Martin, “one that would deliver lots of encouragement to listen to other voices in the field. I see a good anthology as a jumping-off point, a springboard for further reading and an invitation to celebrate a sense of community in the writing world. Writers are opinionated and diverse and competitive, and yet we need each other.
“No one else understands a writer as well as other writers,” continues Martin. “I tried to assemble a collection of articles that spoke to that, as well as supplying plenty of practical advice.”
The 2007 edition will appear in bookstores July 10, with an official pub date of August 1, 2007.
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ERICA JONG is the author of eight novels including Fear of Flying, Fanny, Shylock’s Daughter, Inventing Memory and Sappho’s Leap. Her book for writers, Seducing the Demon: Writing for My Life, was released by Tarcher/Penguin in March 2006. She lives in New York City and Weston, Connecticut. Her website is www.ericajong.com.
PHILIP MARTIN, editor of The New Writer’s Handbook 2007, has produced books that won the Benjamin Franklin and Banta awards and Small Press Award for Fiction. He has edited many guides for writers on craft and career as an acquisitions editor for The Writer Books 2001–2004. He is also the author of several books, including a recent guide to speculative fiction, A Guide to Fantasy Literature (revised edition, Crickhollow Books, 2007), which was called “the best and most reliable guide to this multi-faceted subject” by Newbery Award–winner Lloyd Alexander. Martin lives in Milwaukee.
For more info, to schedule interviews, or to request a review copy, contact:
Philip Martin, Editor, philip_martin@sbcglobal.net
David Unowsky, Marketing Manager, Scarletta Press, david@scarlettapress.com
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Thank you, thank you, THANK YOU to Mr. Philip Martin, Scarletta Press, and, well, my Blog. You’ve given me the gift of an unexpected highlight for 2007 (in addition to that other unexpected highlight currently growing in my uterus), and for that I’m really, truly grateful.
Posted in Blog Bits, Press 'n Such | 1 Comment »
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August 14th, 2007 by Lani Voivod
The Secret.
Please tell me you’ve seen it. And if you haven’t seen it, please tell me you’ve noticed its impact - in the media, in the Collective Conscious, in whispers and emphatic run-on testimonials among friends and colleagues, etc. - in your everyday life and the world at large.
It’s about sharing the power and spirit of The Law of Attraction. Which, in essence, is about putting forth good news, positive vibes, and the best you’ve got in ya with as many people as you can. It’s Karma and “Do Unto Others” and “What you put out comes back to you tenfold” and all that stuff.
It’s also an exquisite example of spreading ideas virally, using online technologies to get big, bold messages, missions, and ideas out to bigger, more receptive audiences…
…And all for the grander purpose of empowering individuals to create and manifest a better life for themselves and others.
It’s a quantum leap in branding, information marketing, and idea sprawl. And even though the theories and practices behind The Secret have been around for millenia, this unified wave of The Secret’s principles is just getting started.
Which is why I’m taking a moment to post “The Optimist’s Creed” here on The “A-Ha!” Blog, in the “Mood Boosters” category. Sometimes you just gotta remind yourself of the simple things, so you can get by whatever’s appearing to be an obstacle on your Tra-la-la Path to Personal Prosperity.
So here ya go!
THE OPTIMIST’S CREED
By Christian D. Larson, and modified by The Secret 2007 (Experience their version - with background music - here.)
I PROMISE MYSELF…
To be so strong that nothing can disturb my peace of mind.
To talk health, happiness, and prosperity to every person I meet.
To make all my friends feel that there is something worthwhile in them.
To look at the sunny side of everything and make my optimism come true.
To think only of the best, to work only for the best and to expect only the best.
To be just as enthusiastic about the success of others as I am about my own.
To forget the mistakes of the past and to press on to the greater achievements of the future.
To wear a cheerful expression at all times and give a smile to every living creature I meet.
To give so much time to improving myself that I have no time to criticize others.
To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.
To think well of myself and to proclaim this fact to the world, not in loud words, but in great deeds.
To live in the faith that the whole world is on my side, so long as I am true to the best that is in me.
(Hope you don’t mind, but I added my own selected bolding.)
Whatever you’ve got going on for the rest of the day, may you take it on with thundering grace and smoldering BLISS!
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August 13th, 2007 by Lani Voivod
We’ve got this client. It’s a good-sized company in a specialized field bringing in about $10 million of revenue per year, with hopes of doubling, tripling, and quadrupling that figure as soon as possible.
They’ve been talking about getting a blog up and running all year. They’ve heard the benefits from us and from others. They’ve hemmed and hawed. They’ve groaned and stalled.
Last week Allen wrote their marketing gang an email, hoping to find a way to get their blog up and running as quickly and easily as possible, once and for all. He led off by using us as a first-hand example:
First, a blogging testimonial. In July of 2006, the Epiphanies, Inc. website had just over 1,000 unique visitors. In July of this year, we had 22,667 unique visitors.
Of our marketing content activity during that time, blogging was the A#1 item, with a dash of article marketing and a press release or two thrown in. It took about three months before we started seeing the upward curve, but boy, has it been steep ever since.
If you want to drive more traffic to your website, blogging has to happen. Period, paragraph.
Now, that year between July ‘06 and July ‘07 has flown by. We’ve been soooo busy (and yes, a tad overwhelmed) learning better ways to: assist clients, manage our time and commitments, leverage our passion and know-how, and “be the tide that raises all boats” (one of Allen’s favorite sayings!), we’re just now realizing the implications and advantages of such a wonderful traffic increase.
More and more often, people are letting us know they’ve learned valuable things from our blog, or they’ve enjoyed an entry or three, or they found us recommended on someone else’s blog or site, etc. It’s a little scary (”What do they know? Which entry did they read? Did I share anything embarrassing? Was there a typo? Do they really think I’m lame?”), but so is business, right?
Our blog is imperfect.
It’s an unapologetic work in progress. About half of the things we had hoped to add and implement never made it to fruition.
And yet…
We’ve made connections through our blog; been published in a wonderful book alongside award-winning authors and laudible experts in the fields of writing, marketing, and creativity; and created a searchable, indexed history of the information we’ve learned and the ideas we’re passionate about.
As business owners, we all know the pain and frustration of tabling soooo many hopes and initiatives because of lack of resources - like time, support staff, money, energy, etc.
That being said, not a week goes by during which one of us doesn’t sigh a big fat sigh of relief that we started blogging when we did, and we’ve got an easy, wicked cheap way to connect our approach, advice, and musings with the online world.
As our own implementation of the other marketing tools and tactics we recommend to friends and clients gets a little bitty bit better every month, we realize how lucky we were to have gotten at least one big marketing ball rolling - the blogging ball - especially the one that’s delivered the most OOMPH for the effort.
Soooo, what are YOU waiting for?
Posted in Blog Bits, Entrepreneur Diaries, Tools to "A-Ha Yourself!" | No Comments »
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August 13th, 2007 by Lani and Allen
Some companies “A-Ha themselves” better than others. Honest Tea is one such company.
 To be fair, they have a few grand assets in their favor:
- They’ve been growing, learning, and improving as a business for nearly a decade.
- They’ve got a PERFECT name - one that describes their product, mission, corporate intentions and values, AND is a working homonym for prime virtue (one that’s hard to come by in these hyped-up, slick-willied times).
- They’ve got clear-sighted, realistic, high-idealed leadership behind their mission and message in the forms of their laid-back visionary and TeaEO Seth Goldman, and former business professor and genuine student of life, Barry Nalebuff. (Read their story here.)
Allen and I had the opportunity to hear Seth talk, and to make his acquaintance, at Stonyfield Farm’s Entrepreneur Day in March of this year.
In front of more than 100 small business owners, solo-preneurs, and enterprising professionals from all over the country, Seth talked about “The Thermos Stage” of Honest Tea back in 1997/1998, when an idea for a less-sugary, more satisfying beverage fueled a decision to quit his “real” job and concoct drinks in his kitchen, which led to a taste-testing with Fresh Fields (now Whole Foods) just five weeks later, which led to a jaw-dropping order of 15,000 bottles, which ultimately led them to a stellar first year: $250,000, to be exact.
But that was just the beginning.
The next bunch of years Seth called “The Neither Land Zone.” While Honest Tea enjoyed steady revenue growth ($1 million in 1999 became $1.9 million in 2000 became $3.2 million in 2001 became $4.6 million in 2002 became $5.5 million in 2003…Can ya dig it? It’s all on the history page of their site…), this was a real Trial ‘n Error phase. Lots of botched batches, experiments in marketing gone awry, sprinkled with outstanding kudos from Inc. magazine, Visa, and the Natural Foods Industry. (They were the Grand Prize winners of the “Dream Big” award, which is a salute to their blossoming vision and “A-Ha Yourself!” moxie.)
Basically, this phase of Honest Tea’s growth was all about branding, marketing, and selling tea. But a successful business can’t thrive in this space for too long without boredom, burnout, or a dire sense of futility for all involved. Eventually, a biz either stagnates and dies, or - as Seth said - “…evolves into a broader idea…”
Idea evolution is the route Honest Tea took, and it catapulted them to The Breakthrough Stage.
First, there was a clarity to their vision: Authentic. Organic. Healthier. Socially responsible.
They were no longer a company obsessed with products or systems. They became a company that stands for a set of ideals, principles and values; one that shares learning tools, leverages talent, market position, and passion to make the world a better place.
A company with a bold mission becomes more than the sum of its parts. Suddenly, a bottle of liquid is a promise of something better, an expression of commitment, and a lifestyle choice.
Such integrity behind a brand excites consumers and employees alike. And as privileged as we are to be citizens of the United States, most of us are starting to realize we can exercise our buying power in better, more thoughtful and globally meaningful ways.
Honest Tea gives us a way to do just that. What we especially like about Honest Tea is they don’t preach. They INVITE. Just one visit to their recently revamped website and you’ll see what we mean.
One thing Seth said really resonated with us: “Sometimes you know what you’re about, but you don’t have the same backbone as the people around you.” Ain’t that the truth, tho’?
And he left us with six leassons that ANY entrepreneur or small business owner could use in a pinch:
1. Make sure you know what you stand for.
2. Choose your friends wisely.
3. Don’t raise more money than you need.
4. You have find BALANCE, and you have to start with it early.
5. It’s HARD. It takes work. Don’t be frightened.
6. Do what you’re passionate about. Period.
It turns out Seth has indeed chosen his friends wisely, as he and Stonyfield Farm’s Gary Hirshberg have an obviously strong connection, as friends and fellow business radicals.
And since one of Stonyfield’s most effective and celebrated marketing practices is their affinity for blogs and blogging, may we be so bold as to say Honest Tea is a prime candidate for launching and cultivating a blog of their own.
   Addressing issues around sugar consumption, fair trade practices, and the benefits of going organic - these and more are issues and missions ideal for a company like Honest Tea.
Keep an eye on their growth and progress. We predict they’ll be leaders in the pursuit of a better, healthier, more conscious life and lifestyle.
Posted in How do you "A-Ha Yourself"? | No Comments »
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August 9th, 2007 by Lani Voivod
Sometimes owning your business can distract you from other, um, more pressing life matters. More often than not, those other life matters eventually decide to press back - on your uterine wall or bladder, for instance - until you give them the props they deserve.
So here’s the official announcement on our “A-Ha!” Blog:
 A-Ha! I’m 34 weeks pregnant!
For those of you not swimming in the amniotic fluid of pregnancy’s finer details, that means I’ve got about six more weeks to go before something flailing, squinty, and prolific in poopage comes out of my body, one way or another.
Allen and I couldn’t be happier about this upcoming event, and our nearly-five-year-old son is revving up to be the world’s best big brother.
However, as spousal-preneurs who depend on each other to advise on, produce, and tag team projects, planning, and workload, things can get a little sticky.
First of all, there’s no deadline more real and less forgiving than the one attached to an umbilical cord. It WILL happen, you CAN’T ignore or extend it, and once you pass it, you WILL NOT be able to go back to the way things were.
For married business owners, that means we still have to:
Generate revenue, make clients happy, plan for the upcoming weeks, months, and years, BRAINSTORM new and better ways to bring in income, make clients happy, and plan for the upcoming weeks months, and years…and we have to do it all while brain damaged, sleep deprived, and obsessed with bodily fluids and functions - both baby’s and mother’s - that don’t make for polite dinner conversation.
 It wasn’t until a week or two ago that Allen and I finally stopped ignoring my ever-growing midsection and started hyperventilating. Where are we putting this new human being? Should we buy him clothes? How old does he have to be before it’s safe to spike his breast milk with Lunesta?
There’s a corner in our attic with a bunch of baby stuff in it, but I have no idea what’s there. Allen has wanted to bring it all down many times, but I keep telling him we need to finish all the household projects we’ve been putting off for the last 3 1/2 years before we invite more chaos into our happy yet humble living space.
Soooo…
We’ve knocked down walls, painted and re-carpeted rooms, made several trips to Goodwill, reorganized medicine and linen cabinets, become basket converts, shifted all big-boy toys from bedroom (soon to be shared) to playroom, transferred most of our home-office files and furniture to our newish out-of-the-home office, and created a guest room for anyone who wants to sleep at a house alive with the precious cacophonies of a crying newborn.
And somehow, through it all, we’ve managed to make more money by the end of June of 2007 than we did in all of 2006. That’s not to say we’re not paying for some of the next-level investments and “learning it the hard way” misadventures of last year, but we’re definitely making progress.
We’re proud and grateful that we’re still in business together.
More importantly, we’re still married.
MOST importantly, we’re proud and grateful to be HAPPILY married.
 When we said “I do!” nearly seven years ago, we had no idea it would involve as much as it has come to involve. Who does?
Money, kids, home repairs, personal hygiene vigilance, insurance policies, quick-fix casseroles, payroll taxes, holidays, lawn mowing, Pokemon, office space, play dates, and pillow talk involving marketing lingo…
Honestly. We had NO idea.
In retrospect, that’s the biggest blessing EVER. Which is probably why we’re just getting around to admitting we’re close to the launch of Baby Boy #2.
If life has taught us anything, it’s that we’ll figure it all out along the way. And no matter how challenging the “figuring out” part can be, we prefer to do it together.
Posted in Entrepreneur Diaries, Married - With Business | 5 Comments »
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August 9th, 2007 by Allen Voivod
Hey there - thought I’d take a minute to share some news about a workshop for which I’ll be a featured presenter, on marketing “Power Tools” (more info in MicroCredit-NH’s news release below). If you can be in the Lakes Region of NH next Tuesday evening, and you want to learn how to make marketing easy on yourself by strategically re-purposing your content, give the folks at MicroCredit-NH a call to sign up. Thanks! –Allen
Laconia, NH, August 9, 2007 – Is streamlining your marketing strategy at the top of your small business management list? MicroCredit-NH can assist you with its “Plugging in Your Marketing Power Tools” workshop in Laconia. Open to small business owners and the self-employed, the workshop will be held on Tuesday, August 14th from 6:30 to 8:30 PM, at the Greater Laconia-Weirs Beach Chamber of Commerce on 383 South Main Street.
Allen Voivod, co-founder and ‘Content Lover’ of Epiphanies, Inc., will be the featured workshop presenter. He will assist participants with creating their own Content Strategy that focuses on marketing “power tools,” in order to successfully promote their businesses. Participants will also access effective planning techniques to implement an integrated Content Strategy.
“We’re going to focus on making marketing easy by re-purposing content,” said Voivod. “The workshop will cover what we call the three marketing power tools – blogging, articles, and press releases – and how to weave them into a Content Strategy that builds the kind of relationships and ‘top-of-mind’ awareness so critical to effective marketing these days.”
Registration for this event is required. The workshop registration fee is $15 for MicroCredit-NH members and $20 for non-members. To register, contact MicroCredit-NH at 1-800-769-3482. For more information about MicroCredit-NH and its statewide business development events, visit http://www.microcreditnh.org and click on “Calendar.”
About Epiphanies, Inc.
Lani & Allen Voivod, aka ‘The Content Lovers’ of Epiphanies, Inc., help lifestyle entrepreneurs and small biz dynamos ‘A-Ha Themselves’ in fun, innovative, and profitable ways. As experts on brainstorming, blogging, and other Dignity Marketing strategies, these spousal-preneurs harness the power of the “A-Ha!” for themselves, their multi-million-dollar clients, and anyone else looking to put their boldest insights and assets into joy-filled action. For free articles, tips, and strategies designed to catapult your content and electrify your business, sign up for their ezine, ‘The Inciter,’ at EpiphaniesInc.com!
About MicroCredit-NH
To accomplish its mission of increasing the income and economic stability of microbusinesses and the self-employed, MicroCredit-NH provides statewide business development programming, loan capital up to $15,000, and expanded marketing and networking opportunities. MicroCredit-NH delivers its services through local Business Groups that are comprised of self-employed individuals and small business owners. Since program inception, MicroCredit-NH has loaned more than $850,000 to New Hampshire’s entrepreneurs. MicroCredit-NH is a program of the New Hampshire Community Loan Fund, Inc., a statewide non-profit charitable organization headquartered in Concord. MicroCredit-NH is generously supported by Citizens Bank, NH Community Development Finance Authority, the Community Development Block Grant Program, among others, and is endorsed by all New Hampshire County Commissions.
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