The aftermath of Blogging and Beyond

by Allen Voivod

fullglenda.gifSo the radio interview yesterday with Patsi Krakoff and Denise Wakeman of The Blog Squad went well, I think. At least there weren’t any gaping pauses while I thought of answers, like the last radio interview I did. ;)

I got a nice note afterward from Glenda Hyatt (that’s her at right), whose Do It Myself Blog “shares her experiences living with cerebral palsy to motivate and inspire others to think about how they perceive their own situation and their own world around them. She does all this by typing with only her left thumb!”

(Incidentally, she’s a great writer, and she’s in a competition to get paid for blogging for a year. If you like her stuff, click here to vote and support her.)

She raised the question about the difference between a Content Plan and an Editorial Calendar, and since I’m big on re-purposing content, I thought I’d share my answer here as well:

An editorial calendar focuses on topics or themes to be addressed over time. If you were to have monthly themes, for example, you might be using Thanksgiving-related themes as jumping-off points for your content in November, spring/renewal ideas inspiring your content in April…and so forth.

Esquire magazine, as another example, defined a set of monthly themes they follow.

The Content Plan doesn’t have monthly themes, so to speak. It has an overall goal and message you want to get out there and be known for, and in your unique tone, voice, and style. Basically, everything you put out to the world is built around your overall goal and message, using your unique tone, voice, and style. The “how” of it is just the way your message is delivered, via your choice of “content vehicle” (blog, podcast, book, etc.)

You’re doing a lot of this naturally already. You’ve clearly defined your message, your position, your passion, your unique promise of value. And you’re delivering it regularly and with passion in your blog and podcast.

Hope that’s of use to you as well!

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