Press and News Releases – an ADD Info Summit

[...] 7. And most importantly, make sure your campaign fits into your overall marketing strategy. Done right, this email campaign will be integrated with other marketing channels. (News releases, articles, and blogging are our faves.) And hopefully, it’ll be part of a regular Content Plan that lets your audience know you don’t just want them for their money. Ideally, your email campaign will keep your audience engaged with you – regardless of whether they’re ready to buy at the moment you email dings into their inboxes. Because as we’ve been told time and again, people don’t buy when you’re ready to sell. People buy when they’re ready to buy. And the simple trick to success is this: By implementing consistent, “Dignity Marketing” based communications, you’re bound to be there when the buying time comes. [...]