One of our clients is a resume writing and distribution service, and in the midst of doing some content research for them, I came across an article at Monster.com about ways to unleash the creative inside you.
It led off with this quote, which I really liked:
“Real creativity in marketing isn’t about just creating differentiation,” says Alain Thys, a representative of Management Centre Europe, an executive strategy consulting firm in Brussels. “I think it’s about really affecting the consumer with a proposition that moves him beyond the traditional role of features and benefits. In short, real creativity is about creating meaning.”
The content of the article is very much related to the concept of brainstorming and the power it holds for you – and you don’t have to be in marketing to make use of the six tips Francesca Di Meglio provides in the article.
And on a related note, Lani will be co-facilitating her fourth brainstorming event in five months on July 14th, this one on developing new products and services for existing businesses. We’ll give you all the details soon!
