Love him or hate him, Donald Trump has a few lessons for all of us. (For the record: He makes me laugh in ways he probably doesn’t intend.) And one of them kind of slapped me in the face upon waking the other morning.

Lani and I had fallen off The Apprentice bandwagon until about the middle of this last season, when we tuned in again. What I belatedly realized was that many (in not all) of the tasks seemed to be marketing-related. Create a sales brochure and video for Trump’s new Veags condos. A Sunday newspaper advertising insert for a mouthwash. Make money with a car wash. You get the idea.

“So why are the tasks all marketing focused?” I wondered out loud. One of the benefits of working with your spouse is, regardless of business hours, you get your questions answered. “Marketing’s the whole game,” Lani said. “Trump knows it. Everything he does is all about marketing. His show is nothing but marketing for him, his businesses, his lifestyle, and all the brands they feature on the show. And it’s GREAT marketing!”

I’m paraphrasing, but that’s the gist of it. You can build the coolest product, offer the most desperately-needed service, or run the most efficient business in the world, but if no one knows about it, you’re dead in the water.

Conversely, you can have a crappy product, and if you’re a savvy marketer, you can rake in the dough. At least, you can until the word of mouth on the crappiness kicks in.

So if you’ve been putting off that press release, stalling on that article, or gotten stuck in planning a workshop, take today and get a marketing piece out there. And tell ‘em Trump made you do it.

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This entry was posted on Friday, June 29th, 2007 at 4:43 pm and is filed under Lessons Learned. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.